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All Journal INFORMASI Jurnal Ilmu Komunikasi Journal of Social Interactions and Humanities (JSIH) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Ignatius Agung Satyawan
Universitas Sebelas Maret
Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : INFORMASI

 1 
The influence of social media of Universitas Negeri Yogyakarta Gunungkidul Campus to create brand image on student decision making Anugerah Tesa Aulia; Ignatius Agung Satyawan; Albert Muhammad Isrun Naini
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.49375

Abstract

In 2020, Universitas Negeri Yogyakarta (UNY) opened a new vocational campus in Gunungkidul Regency. The Socialization of UNY Gunungkidul campus by the admission department cannot be performed face-to-face due to the Covid-19 pandemic. Therefore, UNY Gunungkidul Campus socializes the enrollment programs via online mode. The opening of the campus aims to equalize and improve the quality of high school education in Yogyakarta. Gunungkidul is the regency with the second highest number of poor people in Yogyakarta. UNY Gunungkidul Campus utilizes social media as a promotional media to support the formation of a brand image for student decision making. This study employed a descriptive quantitative approach using a Likert scale measurement. The population in the study was 502 students. The samples were calculated using the Albert Harkin Colton table formulation which obtained 90 respondents. This analysis utilized SPSS 16 software. The results of this study show that 64.5% of 2020 student decision making is influenced by social media, although the promotion is still centered on the UNY Official account.
Media and political campaigns for individual pairs of regional election winners in Rejang Lebong regency in 2020 during the Covid-19 pandemic Akbar Brilian Utama; Pawito Pawito; Ignatius Agung Satyawan
Informasi Vol 52, No 2 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i2.55424

Abstract

The 2020 elections were held for the first time during the COVID-19 pandemic, this also had an impact on campaign activities as it is known that during the pandemic all outdoor activities were limited. This study aims to find out what kind of campaigns were carried out and the media used by the winning individual pairs and their team in the 2020 Local Leaders Election of Rejang Lebong during pandemic. This study applied a qualitative method with a constructivism paradigm. The research subjects are individual pairs and supporting teams. Data collection technique is in the form of interviews and documentation. This research applied Nowak and Warneryd’s campaign model to explain this phenomenon. From the results of the study it can be concluded that the campaign is not much different from the previous Local Leaders Election but the use of social media is very important in the campaign during the pandemic because all activities are limited, therefore social media has an important role during the campaign period and the media used in the campaign, namely: social media such as Facebook, Whatsapp, and Instagram.
Co-Authors Akbar Brilian Utama Akhmad Ridha Djamaluddin Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Andre N. Rahmanto Anugerah Tesa Aulia Latief Bugi Windarto Maya Arina Pramudita Pawito Pawito Sri Hastjarjo