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All Journal INFORMASI Jurnal Ilmu Komunikasi Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Komunikasi English Language and Literature International Conference (ELLiC) Proceedings PARAHITA : Jurnal Pengabdian kepada Masyarakat Journal of Social Interactions and Humanities (JSIH) Journal of Educational Analytics Jurnal Komunikasi Global
Albert Muhammad Isrun Naini
Departments Of Communication, Faculty Of Social And Sciences Sebelas Maret University, Surakarta, Indonesia
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The influence of social media of Universitas Negeri Yogyakarta Gunungkidul Campus to create brand image on student decision making Anugerah Tesa Aulia; Ignatius Agung Satyawan; Albert Muhammad Isrun Naini
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.49375

Abstract

In 2020, Universitas Negeri Yogyakarta (UNY) opened a new vocational campus in Gunungkidul Regency. The Socialization of UNY Gunungkidul campus by the admission department cannot be performed face-to-face due to the Covid-19 pandemic. Therefore, UNY Gunungkidul Campus socializes the enrollment programs via online mode. The opening of the campus aims to equalize and improve the quality of high school education in Yogyakarta. Gunungkidul is the regency with the second highest number of poor people in Yogyakarta. UNY Gunungkidul Campus utilizes social media as a promotional media to support the formation of a brand image for student decision making. This study employed a descriptive quantitative approach using a Likert scale measurement. The population in the study was 502 students. The samples were calculated using the Albert Harkin Colton table formulation which obtained 90 respondents. This analysis utilized SPSS 16 software. The results of this study show that 64.5% of 2020 student decision making is influenced by social media, although the promotion is still centered on the UNY Official account.
Pengaruh Komunikasi Interpersonal, Kampanye Sosial Media dan Citra Organisasi terhadap Kepuasan Konsumen di Bea Cukai Surakarta Fina Sunardiyah; Pawito Pawito; Albert Muhammad Isrun Naini
Jurnal Ilmu Komunikasi Vol 20, No 2 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i2.6615

Abstract

Komunikasi interpersonal merupakan teknik komunikasi kerap kali dipergunakan untuk memudahkan pelayanan kepada konsumen serta dapat meningkatkan citra organisasi sebuah organisasi. Komunikasi interpersonal masih dianggap kurang penting dalam pengelolaan organisasi, karena kurangnya pemahaman pimpinan atau SDM yang terdapat di dalamnya. Tujuan pembuatan riset ini ialah memastikan dampak dari upaya atau kontribusi Kantor Bea Cukai Surakarta melalui komunikasi interpersonal, kampanye media sosial terhadap kepuasan konsumen melalui citra organisasi sebagai variabel intervening. Metode penelitian ini ialah kuantitatif dengan perolehan data melalui 100 responden menggunakan purposive sampling. Data didapat melalui kuesioner. Analisis penelitian menggunakan smart PLS. Hasil Penelitian menyebutkan citra organisasi berpengaruh terhadap kepuasan konsumen dan citra organisasi mampu memediasi hubungan komunikasi interpersonal dan kampanye media sosial terhadap kepuasan konsumen. Kontribusi penelitian menunjukkan bahwa komunikasi interpersonal, kampanye media sosial berpengaruh terhadap kepuasan konsumen, komunikasi interpersonal dan kampanye media sosial berpengaruh terhadap citra organisasi. Substansi penelitian memberikan kontribusi kepada kantor bea cukai berupa komunikasi interpersonal dan citra organisasi serta kampanye sosial media akan memberikan dampak yang penting bagi keberhasilan lembaga dalam mencapai tujuannya untuk menertibkan pemungutan bea dan cukai. Kantor bea cukai diharapkan dapat memberikan sebuah kontribusi yang mampu untuk memajukan lembaga melalui komunikasi interpersonal, kampanye media sosial yang dimulai dari pihak internal organisasi. 
Fact Checking dan Digital Hygiene: Penguatan Literasi Digital sebagai Upaya Mewujudkan Masyarakat Cerdas Anti Hoaks Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i2.85

Abstract

Perkembangan teknologi digital dan ekosistem media telah menimbulkan kerentanan publik terhadap munculnya hoaks, berita palsu serta ujaran kebencian. Kementerian Komunikasi dan Informatika (Kemenkominfo) mencatat penyebaran hoaks sangat tinggi hingga mencapai 800 ribu konten per tahun. Hoaks yang terutama menyebar lewat media sosial bisa berbentuk provokasi dan hate speech yang terkait SARA (Suku, Agama, Ras dan Antar golongan). Pondok pesantren sebagai lembaga keagaamaan kerap digunakan sebagai sasaran hoaks dan ujaran kebencian untuk berbagai kepentingan. Sesuai data Badan Pusat Statistik, jumlah pondok pesantren di Jawa Tengah saat ini sebanyak 5.850 dengan 49.832 ustadz dan 507.853 santri. Dari beberapa penelitian menunjukan, rendahnya literasi digital dari kalangan termasuk pesantren menjadi kelompok yang rawan terprovokasi. Di era digital dan media sosial, kelompok rawan ini sangat mungkin menyalurkan ketidakpuasannya dalam aksi yang meresahkan masyarakat. Untuk mencegah kalangan pesantren khususnya humas dan pengelolanya agar tidak rawan terprovokasi hoaks dan ujaran kebencian, perlu memberikan pembekalan ketrampilan fact checking dan digital hygiene. Berdasarkan situasi tersebut, kegiatan pengabdian kepada masyarakat melalui skim Program Kemitraan Masyarakat ini melakukan pendampingan kepada humas dan pengelola pondok pesantren di wilayah Solo Raya dengan target mereka akan mampu menerapkan fact checking tools dan digital hygiene sehingga dalam waktu dekat akan mengurangi jumlah penyebaran hoaks.
Intercultural Communication Strategy for the Development of International Student Service Systems Marieti Debyora Gardiana; Rino Ardhian Nugroho; Albert Muhammad Isrun Naini; Sulistiyo Joko Wahyudi
Journal of Educational Analytics Vol. 2 No. 2 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v2i2.3703

Abstract

The number of international students is an indicator of tertiary performance assessment, so each tertiary institution tries to attract prospective students from abroad with various program offers and services provided. This research was conducted using a qualitative descriptive approach with in-depth interviews with international student services staff with the aim of knowing and analyzing their communication strategies as well as the intercultural communication competencies that international student services staff need to possess. The study results were analyzed referring to the Theory of Communication Accommodation and Theory of Intercultural Communication, which then mapped out the findings based on Byram's Intercultural Communication Competence model (attitudes, knowledge, connecting skills, discovery and interaction skills, and critical cultural awareness). Knowing the intercultural communication strategies needed to serve international students is expected to improve the quality of services provided.
The Role of Women in Regional Touris Development (Study Literature Tourism in Indonesia) Mukarromah Mukarromah; Pawito Pawito; Albert Muhammad Isrun Naini
English Language and Literature International Conference (ELLiC) Proceedings Vol 6 (2023): Transforming Paradigm, Diversity, and Challenges in English Language Learning, Linguis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of tourism in Indonesia is progressing so fast and has increased the welfare of the community. This article discusses the role of women in supporting the development of sustainable tourism in Indonesia. In facing the challenges of the era of disruption in building leading tourism destinations, a strong figure is needed, especially for women. Until now, not many studies have been conducted on the role of women in the halal tourism industry, so this article will explain in more detail the role of women in Indonesia. This study aims to see how the role of women in digital marketing, especially halal tourism in Indonesia. The method used in this study is a literature study collected for the last 10 years. The data used in this study are secondary data from national and international scientific papers. The databases used are Google Scholar, Pubmed, Science Direct and Scopus.. After all the data has been collected, then a systematic review and comparison of the data found are carried out. Based on the results of research conducted by researchers on the role of women in building local tourism through various activities by preserving local culture in the form of local customs, the role of women can be the management of tourist facilities such as homestays, food, and drink, marketing souvenirs and women in managing tourism organizations. Women have the ability to help develop tourism in Indonesia so that it is growing.
Compliance Gaining in Communication Between Mursyid Teachers and Their Students Mukarromah; Pawito; Albert Muhammad Isrun Naini
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5063

Abstract

This study describes the communication of obedience between murshid teachers and their students. This research is a strategy by Maulana Habib Luthfi Bin Yahya, an Indonesian murshid teacher, to persuade his students to comply with Islamic orders and laws. This article looks at how his processes and efforts during preaching earned such high obedience from his students. This study uses a qualitative descriptive approach and the theory of Compliance Gaining Marwell & Schmitt. Based on the research results, it is known that Habib Luthi bin Muhammad Bin Yahya does not have a specific strategy for obtaining absolute compliance and compliance does not always have to start with an appropriate process. The main focus is on personal commitments.
KONSTRUKSI STORYTELLING PADA OBJEK WISATA DI KAWASAN SOLO RAYA Anjang Priliantini; Andre N. Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani; Mahfud Anshori
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 7 No. 2 (2023): Jurnal Panrita Abdi - April 2023
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v7i2.21225

Abstract

The impact of the Coronavirus has devastated many sectors of life, including tourism as the sector most affected. To restore the country’s economy, the tourism sector is slowly starting to be allowed to operate with strict supervision over the implementation of health protocols and CHSE (Clean, Health, Safety, Environment Sustainability). However, this does not necessarily restore the level of tourist visits. Therefore, efforts and tourism promotion strategies are needed to showcase the attractiveness of tourist destinations while ensuring the safety and security of tourists at tourist sites. One of the tourism promotion strategies is storytelling. Storytelling is an application of art in preparing narratives or stories about a tourist attraction. This paper aims to review the application of narrative preparation techniques for tourist attractions in Solo Raya which is carried out by tour guides. The activities carried out are training for tour guides who are members of the Himpunan Pramuwisata Indonesia Cabang Solo Raya. As a result, the tour guide has been able to compose storytelling by involving all elements, namely setting, character, conflict, plot, and theme. However, the tour guide cannot optimize the story's appeal due to too much to be conveyed in one object.  ---  Hantaman virus Corona telah meluluhlantahkan banyak sektor kehidupan, termasuk pariwisata sebagai sektor yang paling terdampak. Untuk memulihkan perekonomian negara, sektor pariwisata perlahan mulai diizinkan beroperasi dengan pengawasan ketat atas penerap-an protokol kesehatan dan CHSE (Clean, Health, Safety, Environment Sustainability). Namun hal tersebut tidak serta-merta mengembalikan tingkat kunjungan wisata. Karenanya, dibutuhkan upaya dan strategi promosi wisata untuk menampilkan daya tarik destinasi wisata sembari menjamin keamanan dan keselamatan wisatawan di lokasi wisata. Salah satu strategi promosi pariwisata adalah storytelling. Storytelling adalah sebuah penerapan seni dalam penyusunan narasi atau cerita tentang suatu objek wisata. Tulisan ini merupakan makalah yang bertujuan untuk mengulas penerapan teknik penyusunan narasi atas objek wisata di Solo Raya yang dilakukan oleh pramuwisata. Kegiatan yang dilakukan berupa pelatihan bagi pramuwisata yang tergabung pada Himpunan Pramuwisata Indonesia Cabang Solo Raya. Hasilnya, pramuwisata telah mampu menyusun storytelling dengan melibatkan seluruh elemen, yaitu setting, tokoh, konflik, alur, dan tema. Namun demikian, pramuwisata dinilai belum dapat mengoptimalkan daya tarik cerita akibat terlalu banyak yang ingin disampaikan dalam satu objek.
Konstruksi Storytelling pada Video Virtual Travelling Anjang Priliantini; Mahfud Anshori; Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.31591

Abstract

Pariwisata menjadi sektor paling terdampak akibat wabah COVID-19. Pembatasan sosial yang terus diberlakukan mendorong Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) untuk melakukan inovasi dengan menciptakan video virtual travelling yang dibagikan melalui Youtube. Penelitian ini bertujuan untuk menganalisis penerapan konsep storytelling dalam video virtual travelling yang diproduksi oleh Kemenparekraf sehingga daya tarik destinasi wisata dapat ditampilkan sebagai strategi promosi pariwisata yang baik. Penelitian kualitatif ini menggunakan Teori Digital Storytelling. Data dikumpulkan menggunakan metode dokumentasi, dengan data primer berupa scene dari tiga video yang akan dikaji berdasarkan unsur-unsur storytelling, yaitu setting, karakter, konflik, plot, dan pesannya. Data dianalisis untuk melihat pemenuhan aspek rasionalitas naratif yang meliputi koherensi dan kredibilitas cerita. Hasil penelitian menunjukkan bahwa ketiga video virtual travelling yang diteliti tidak menerapkan konsep storytelling dengan baik karena tidak memenuhi kelima unsur storytelling, terutama pada unsur karakter dan konflik. Tourism is the sector most affected by the COVID-19 outbreak. Social restrictions that continue to be enforced encourage the Ministry of Tourism and Creative Economy to innovate by creating virtual travelling videos shared on YouTube. This study aims to analyze the application of the concept of storytelling in virtual travelling videos produced by the Ministry of Tourism and Creative Economy so that the attractiveness of tourist destinations can be displayed as a good tourism promotion strategy. This qualitative research uses Digital Storytelling Theory. Data were collected using the documentation method, with primary data in the form of scenes from three videos, which will be studied based on storytelling elements, namely setting, characters, conflict, plot, and message. The data is analyzed to see the fulfillment of the aspect of narrative rationality, which includes the coherence and credibility of the story. Research results showed that the three virtual tour videos studied did not apply the concept of storytelling well because they did not meet the five elements of storytelling, especially the elements of character and conflict
Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account Monika Sri Yuliarti; Andre N. Rahmanto; Anjang Priliantini; Albert Muhammad Isrun Naini; Mahfud Anshori; Christina Tri Hendriyani
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9209

Abstract

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.
Co-Authors Andre N. Rahmanto Andre N. Rahmanto Andre Noevi Rahmanto Anjang Priliantini Anjang Priliantini Anshori, Mahfud Anugerah Tesa Aulia Christina Tri Hendriyani Fina Sunardiyah Ignatius Agung Satyawan Marieti Debyora Gardiana Monika Sri Yuliarti Monika Sri Yuliarti Monika Sri Yuliarti Mukarromah Mukarromah Mukarromah Nugroho, Rino Ardhian Pawito Pawito Pawito Pawito Pawito Sulistiyo Joko Wahyudi