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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal KEUNIS Jurnal Akuntansi dan Pajak Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EBSJ MBIA JURNAL EKONOMI SAKTI (JES) JURNAL PUNDI Jurnal Ilmiah Edunomika (JIE) SOLUSI Asian Management and Business Review Jurnal Applied Research in Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Indonesian Accounting Research Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Tematik Insight Management And Business International Journal of Management, Business and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ayu Nurafni Octavia
Fakultas Ekonomi, Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : JURNAL PUNDI

 1 
DAMPAK KUALITAS PRODUK, CITRA MEREK DAN PROMOSI DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Riani, Rizka; Saputra, Cikal Krisna; Octavia, Ayu Nurafni
JURNAL PUNDI Vol 8, No 2 (2024)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v8i2.568

Abstract

This research is motivated by increasingly fierce technological competition, so companies are required to maintain the existence of their products. The aim of this research is to determine the influence of product quality, brand image, and promotion on Samsung smartphone purchasing decisions. This research uses a questionnaire method distributed to Samsung smartphone users with a sample size of 96 respondents. The sampling technique used in this research is non-probability sampling. The analytical tool used in this research is multiple linear regression analysis, where validity tests, reliability tests, and classical assumption tests have previously been carried out. The results of this research show that product diversity has a positive and significant effect on purchasing decisions; this shows that the better the product quality, the more purchasing decisions. Brand image has a positive and significant effect on purchasing decisions; this shows that the better the brand image will increase purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. This shows that the more frequently a product is promoted, the more purchasing decisions it will increase. Simultaneously, product quality, brand image, and promotion have a positive and significant effect on Samsung smartphone purchasing decisions
PENERAPAN HARGA, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BINTANG MAS SELLULER Triafrizal, Zyira Avian; Octavia, Ayu Nurafni
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.579

Abstract

This research is motivated by the increasingly tight market competition, where consumer purchasing decisions are an important factor for business success. Bintang Mas Selluler faces the challenge of understanding the influence of price implementation, service quality, and promotion in influencing customer purchasing decisions. Competitive prices, quality services, and effective promotions are believed to be the main elements that influence consumer purchasing decisions. This study uses a quantitative approach with a sample of 96 respondents selected using purposive sampling techniques. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was carried out through the stages of classical assumption tests, including multicollinearity, heteroscedasticity, and normality tests. The main analysis used multiple linear regression, supported by the t-test to test the partial effect of independent variables and the coefficient of determination test to evaluate the extent to which the model can explain the dependent variable. The results of the study indicate that price implementation has a positive and significant effect on purchasing decisions, service quality has a positive and significant effect on purchasing decisions, and promotion also has a positive and significant effect on purchasing decisions. This means that these three variables have an important role in determining customer purchasing decisions
DAMPAK PERSEPSI HARGA, CITRA MEREK DAN SERTIFIKASI HALAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN INDOMIE Wahyuningsih, Sri; Octavia, Ayu Nurafni
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.580

Abstract

The aim of this research is to analyze the influence of price perception, brand image and halal certificate on the purchase decision Indomie brand instant noodles at the Warmindo “Purie” stall in Grobogan Regency. The population of this research is consumers who buy Indomie brand instant noodles at the Warmindo Purie stall, Jl. Pilang Kidul, Gubug District, Grobogan Regency whose numbers and numbers cannot be predicted. The sample taken was 96 consumers. The type of data used is primary data. The data collection method uses a questionnaire. Meanwhile, the analysis technique used is multiple regression analysis by carrying out the t-test and coefficient of determination. The results of the analysis show that: Price perception is proven to have a positive and significant effect on purchase decision. Brand image is proven to have a positive and significant effect on purchase decisions. Halal certificates have been proven to have a positive and significant effect on purchase decisions
Co-Authors Abda Abda Adriyanto, Andhy Tri Ahmad Sahri Romadon Ahmad Sahri Romadon Amalia, Naini Rizka Anggraeni, Yuli Puspita Anggraini, Ida Ayu Anwar, Zaenul Any Setyarini Any Setyarini Any Setyarini, Any Aprianto, Moch Saiful Ardi, Nada Diana Al Ayunani, Nadila Alya Badruddin Hsubky Bulqis, Tiara Choudury, Masudul Alam Dhiyas Vonny Wulan Febriana Dhiyas Vonny Wulan Febriana Duta Herzego Putra Erlinda, Debby Erwin, Sintia Fadila, Zabrina Destrya Fatmawati, Tika Rellyana Novia Fauziyah, Niswatul Finejuni, Cesar Fitriani, Laili Nur Fresiliasari, Oktavie Hanifah, Risti Ulfi Hapsari, Dini Rahma Putri Hayatun, Rahmi Ika Swasti Putri Indah Dwi Lestari Kusumawati, Citra Andriani Lau, Meliana Putri Liafatra Nurlaily Liafatra Nurlaily Lisa, Miftakhul Khoirul Lisien Al, Alfonsus Ligouri Maharani, Fransisca Mayasari, Dela Anggun Miftahul Ulum Milati, Nela Aini Milati Monica Grasela Sihite Nada Diana Al Ardi Naini Rizka Amalia Nurhalisa, Mutiara Pradiptya, Adhi Prihatini, Puja Priyo Aji Laksono Putri, Bunga Ismaya Putri, Maharani Rahmawati, Maulidda Ramadhan, Gifani Riani, Rizka Romadon, Ahmad Sahri Rosihan, Ahfan Ihza Rustanto, Alfonsus Rendy Sabrina, Bivana C. Sabrina Saputra, Cikal Krisna Saraswati, Diah Cahyani Septiyani, Indah Setiawan, Yuyun Vina Sihite, Monica Grasela Slahanti, Masine Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Swastika, Arum Triafrizal, Zyira Avian Tyasarila, Sheiny Raka Varadina, Yanuar Vinsentia, Krista Bella Wicaksono, Rizky Agung Widhianingrum, Galuh Widyakto, Adhi Yudha, Muhammad Kurnia Yusof, Rosylin Mohd