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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Jurnal Riset Ekonomi dan Bisnis Jurnal Ilmu Manajemen dan Akuntansi Terapan Journal of Community Service and Engagement Asian Management and Business Review AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal Dinamika Manajemen Jurnal Manajemen dan Inovasi Kewirausahaan
Adriyanto, Andhy Tri
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Pendampingan Penyusunan Buku Kas Sederhana Berbasis Aplikasi Pada UMKM “Happy Boy” Kendal: Pendampingan Penyusunan Buku Kas Sederhana Berbasis Aplikasi Pada UMKM “Happy Boy” Kendal Risti Ulfi Hanifah; Yulianti; Rosyati; Dr Andhy Tri Ardiyanto
Journal of Community Service and Engagement Vol. 2 No. 6 (2022): December 2022
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v2i6.158

Abstract

Persaingan global memicu adanya ekonomi kreatif yang identik dengan industri kreatif. Untuk peningkatan taraf hidup masyarakat, umkm yang di miliki oleh ibu ibu yang berada di Kelurahan Langenharjo Kendal, sudah berkecimpung di dalam usaha kecil menengah, tetapi umkm ini belum bisa mengatur keuangan dengan baik. Tim pengabdian masyarakat Universitas Semarang ingin membantu umkm ini di Kelurahan Langenharjo dengan cara pembuatan buku kas sederhana berbasis aplikasi dan inovasi produk. Dengan melihat peningkatan kesadaran masyarakat akan peningkatan pendapatan dan pengembangan usaha, terutama pada masa pandemik ini, dengan adanya ilmu penentuan HPP terdapat peningkatan usaha pada umkm.. Sehingga pendapatan umkm meningkat, tetapi masih minimnya pengetahuan tentang penyusnunan buku kas sederhana membuat umkm ini masih mencampur aduk dengan kebutuhan pribadi, maka tim pengabdian masyarakat ingin memberikan pelatihan penentuan penyusunan buku kas sederhana. Pertama kali memberikan materi tentang pembukuan yang efektif, selanjutnya bagaimana umkm melakukan penyusunan pembukuan kas sederhana Metode yang digunakan dalam kegiatan PKM ini meliputi kegiatan pelatihan dan workshop. Kegiatan pelatihan yang dilakukan meliputi 1) Pendampimgan penyusunan buku kas sederhana dan akuntansi dasar 2) penentuan strategi yang tepat. Kegiatan PKM ini meliputi 1) Pra Survey Lapangan 2) Persiapan Alat dan Bahan Pelatihan 3) Persiapan Tempat Pelatihan dan Workshop 4) Pendampingan penyusunan buku kas sederhana dan Akuntansi Dasar 5) Penentuan strategi yang tepat dengan pemakaian harga yang sudah ditentukan bagi umk 6) Pembuatan Laporan dan Publikasi. Peran kedua mitra adalah sebagai obyek dan subyek. Sebagai obyek, mitra merupakan sasaran untuk ditangani permasalahannya dalam mengembangkan usaha.
Pendampingan Laporan Pajak Sesuai Peraturan Pemerintah No. 55 Tahun 2022 Wajib Pajak Di KPP Gayamsari Semarang Nanang Ari Utomo; Abdul Manan; Andhy Tri Ardiyanto
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 : Agustus (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on the analysis of the situation, the problem faced by the community is a lack of knowledge about Government Regulation No. 55 of 2022 concerning final tax for UMKM with a sales turnover below Rp. 4,800,000,00.00. Therefore the Community Service team intends to provide outreach and assistance to Government Regulation no. 55 of 2022 for UMKM taxpayers to increase tax compliance. The implementation method used in this community service activity is the mentoring method through home visits, interviews and discussions. the Community Service team has the type of expertise that suits the needs of partners, namely taxation and accounting. Thus, with expertise that is in accordance with the needs of partners, it makes it easy for business owners as taxpayers who are registered at the Gayamsari Semarang KPP. The impact is that taxpayers can carry out tax obligations through an understanding of knowledge about the benefits of taxation for the community and the creation of taxpayer compliance in making payments and reporting periodic and annual tax returns.
Implementasi Peningkatan Pemasaran Digital Bagi UKM di Kelurahan Pedurungan Kidul Kota Semarang Santoso, Djoko; Saddewisasi, Wyati; Adriyanto, Andhy Tri
Jurnal Pengabdian kepada Masyarakat Radisi Vol 3 No 3 (2023): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v3i3.344

Abstract

Di era industri 4.0 dan pasca pandemi Covid-19, digital marketing menjadi strategi alternatif penting untuk mengatasi dampak ekonomi negatif di Indonesia, khususnya dalam pemasaran produk. Ini memudahkan pengawasan dan memenuhi kebutuhan konsumen. Digital marketing juga memudahkan konsumen mencari informasi produk. Namun, banyak UKM belum memanfaatkan sepenuhnya. Tujuan dari pelaksanaan pengadian Masyarakat ini adalah memberikan sosialisasi dalam menggunakan pemasaran digital melalui penggunaan ponsel Android pada Masyarakat UKM Kelurahan Pedurungan Kidul-Kecamatan Pedurang-Kota Semarang. Pelaksanaan ini dilaksanakan dalam dua bentuk. Pertama, dengan pendekatan teoritis yang diterapkan dalam materi pengabdian yang berfokus pada memperluas strategi pemasaran secara digital agar bisnis dapat mencapai kesuksesan. Dan kedua melalui praktik menggunakan ponsel android untuk menciptakan identitas merek, desain logo, mengelola akun media sosial, dan membuat website. dilakukan melalui media online dimana proses menjual dan berkomunikasi dengan calon pembeli dilakukan melalui platform digital. Hasil dari pelaksanaan pengabdian kepada Masyarakat ini yaitu peningkatan pemahaman dalam pemasaran digital, serta memiliki semangat untuk mencapai kesuksesan.
Pengaruh e-service quality dan persepsi risiko terhadap keputusan pembelian yang dimediasi oleh minat beli (Studi pada pengguna Shopee di Kota Semarang) Putri, Devi Cahyaning; Adriyanto, Andhy Tri
Jurnal Riset Ekonomi dan Bisnis Vol 16, No 3 (2023): DESEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i3.7084

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh E-Service Quality dan Persepsi Risiko terhadap Keputusan Pembelian melalui Minat Beli sebagai variabel intervening pada pengguna Shopee di Kota Semarang. Variabel terikat yang digunakan dalam penelitian ini, yaitu Minat Beli (Y1), Keputusan Pembelian (Y2) sedangkan variabel bebas yang digunakan, yaitu E-Service Quality (X1), Persepsi Risiko (X2). Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria responden masyarakat khususnya Kota Semarang yang pernah melakukan pembelian online di Shopee minimal 3 kali, usia minimal 18 tahun, dan yang pernah memberikan ulasan minimal 1 kali. Pada penelitian ini menggunakan program SPSS versi 26. Metode analisis yang digunakan adalah path analysis, dari hasil penelitian yang dilakukan menunjukkan bahwa E-Service Quality dan Persepsi Risiko berpengaruh positif dan signifikan terhadap Minat Beli. Variabel E-Service Quality berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Persepsi Risiko tidak berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Minat Beli berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Dan variabel E-Service Quality dan Persepsi Risiko berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Minat Beli.This study aims to examine and analyze the influence of E-Service Quality and Risk Perception on Purchase Decision through Interest in Buy as an intervening variable among Shopee Users in Semarang City.  The dependent variables used in this study are interest in buying (Y1) and purchase decision (Y2), while the independent variables used are E-Service Quality (X1) and Risk Perception (X2). The sample in this study consisted of 96 respondents. The sampling technique used was purposive sampling, with the criteria that the respondents were individuals from Semarang City who have made online purchases on Shopee at least 3 times, aged at least 18 years old, and have given at least 1 review. In this study the SPSS program version 26. The analytical method used is path analysis, the results of research conducted indicate that E-Service Quality and Risk Perception have a positive and significant effect on Interest in Buying. The E-Service Quality variable has a positive and significant effect on Purchase Decisions. The risk Perception variable does not affect the Purchase Decision. The Interest in Buying variable has a positive and significant effect on Purchase Decision. The E-Service Quality and Risk Perception variable has a positive and significant effect on Purchase Decision through Interest in Buy.
Green Marketing dalam Membentuk Keputusan Pembelian Ariestania, Adinda Rizki; Adriyanto, Andhy Tri
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i2.21999

Abstract

Purpose – To analyze the influence of Green Products, Green Promotion, and Green Price on    Consumer Behavior and Purchasing DecisionsMethodology  –The method used is quantitative with multiple linear regression analysis, data collection through questionnaires, and purposive sampling techniques to determine the sample. All data that was collected was analyzed and processed using SPSS version 21.Findings – The results of this research show that there is a positive influence between Green Marketing, which consists of Green Products, Green Prices, and Green Promotion, on Consumer Behavior and Purchasing Decisions, but partially the value of the influence of Consumer Behavior on Purchasing Decisions is still in the relatively good category.Originality/Novelty –This research combines green marketing variables such as green products, promotion, and prices regarding consumer behaviour and purchasing decisions.Implications  –For the author, this research broadens insight into the application of green marketing in influencing consumer behaviour and purchasing decisions and strengthens understanding regarding sustainability. For academics, this research increases knowledge about the factors affecting buying decisions and consumer behaviour from a green marketing perspective and provides a basis for further research on sustainability strategies. This research provides insights for designing effective green marketing strategies for companies, strengthening environmentally friendly brand images, increasing competitiveness, and supporting business sustainability.
Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior Adriyanto, Andhy Tri; Octavia, Ayu Nurafni; Romadon, Ahmad Sahri
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art4

Abstract

Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java, Indonesia involved 150 respondents and employed SmartPLS to test the interplay of fashion involvement, positive emotion, and impulsive buying. Contrary to expectations, a direct link between fashion involvement and impulsive buying was not significant. However, positive emotions emerged as a crucial mediator, indicating that emotional experiences play a pivotal role in shaping impulsive buying behaviors, especially within Muslim fashion. This research contributes novel insights by uncovering the nuanced relationship between fashion involvement and impulsive buying, highlighting the significant mediating role of positive emotions. It enriches the broader understanding of consumer behavior in the context of the Muslim fashion industry, offering valuable psychological perspectives for consumer management. The absence of a significant direct effect prompts exploration into moderating variables, such as cultural and religious factors within the Muslim community. Concerns about self-reported data and response bias suggest avenues for further refinement in future studies. The study enriches existing theories by emphasizing the intricate interplay between fashion involvement, positive emotions, and impulsive buying.
Pengaruh Value Co-Creation dan Customer Engagement Terhadap Customer Loyalty Pelanggan Kopi Kenangan dengan Customer Satisfaction sebagai Variabel Mediasi Fatmawati, Tika Rellyana Novia; Adriyanto, Andhy Tri; Octavia, Ayu Nurafni
JEMAP Vol 7, No 2: Oktober 2024
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v7i2.10702

Abstract

In the era of globalization, business competition is becoming increasingly fierce, making this research relevant in identifying factors that can increase customer satisfaction and loyalty amid evolving market dynamics. This study aims to examine the influence of Value co-creation and Customer engagement on customer satisfaction and loyalty of Kopi Kenangan in the city of Semarang. This study used a sample of 96 respondents using a purposive sampling technique. The data analysis method uses Partial Least Square (PLS) Software. The results of the study revealed that value co-creation has an effect on customer loyalty. However, value co-creation does not significantly affect customer satisfaction. Next, this study found that Customer engagement has a significant relationship with customer satisfaction and loyalty. In addition, this study also examines the role of satisfaction mediation in the relationship between Value Co-Creation and Customer engagement to customer loyalty, This finding shows that satisfaction does not mediate the relationship between Value co-creation and Customer loyalty, but mediates the relationship between Customer engagement and customer loyalty. The first limitation of this study is that the number of Kopi Kenangan outlets in Semarang City is only 2 outlets. Second, value co-creation has no effect on customer satisfaction and customer satisfaction cannot mediate the relationship between value co-creation and customer loyalty. The first upcoming research agenda is to observe more Kopi Kenangan outlets in central Java. Second, adding mediation variables such as trust variables.
Social Media Application as a New Paradigm for Business Communication Strategies: The Role of Knowledge, Attitude, and Practices (KAP) Adriyanto, Andhy Tri; Tukinah, Ukie; Hartarini, Yovita Mumpuni
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.15534

Abstract

Business communication methods have had a significant impact on both private and public enterprises. The company’s communication strategy has emerged as the most crucial problem, affecting all firms. This study seeks to investigate the link between company communication strategy knowledge, attitudes regarding social media usage, and social media use habits. This study looks at how attitudes regarding social media use influence the link between company communication strategy knowledge and social media use habits. To acquire the sample, thesurvey employed a non-probability convenience sampling technique, recruiting willing respondents who gave their agreement for data collection. The research collected comments from 250 people. The findings supported the link between company communication strategy expertise and attitudes toward social media use. Similarly, the findings of this study supported the beneficial association between attitudes about social media use and practices. Attitudesabout social media usage mediated the link between understanding company communication strategies and social media use behaviors. This study presents a systematic and comprehensive research strategy for investigating the outcomes of company communication initiatives. The generalizability of these findings suggests promising paths for future study on company communication methods.
Peran Customer Engagement dalam Meningkatkan Minat Beli pada Social Commerce Rahmawati, Rinda; Adriyanto, Andhy Tri
JMIK: Jurnal Manajemen dan Inovasi Kewirausahaan Vol. 1 No. 1 (2025): Jurnal Manajemen dan Inovasi Kewirausahaan (JMIK)
Publisher : PT. Syalma Global Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64532/favfxk75

Abstract

menggabungkan kekuatan media sosial dengan transaksi online. Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh Pemasaran Konten dan Influencer terhadap Minat Beli Konsumen melalui Keterlibatan Pelanggan sebagai variabel mediasi pada pengguna TikTok Shop di Kota Semarang.  Sampel dalam penelitian ini berjumlah 96 responden yang dipilih menggunakan teknik accidental sampling, dengan kriteria responden adalah warga yang pernah berbelanja di TikTok Shop minimal 3 kali dan berusia minimal 18 tahun. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis path analysis menggunakan program SPSS versi 26. Hasil analisis menunjukkan bahwa Pemasaran Konten dan Influencer berpengaruh positif dan signifikan terhadap Keterlibatan Pelanggan. Selain itu, Pemasaran Konten, Influencer, dan Keterlibatan Pelanggan juga berpengaruh positif dan signifikan terhadap Minat Beli Konsumen.  Keterlibatan Pelanggan mampu memediasi hubungan antara Pemasaran Konten dan influencer terhadap minat beli. Keterbatasan penelitian ini menunjukkan bahwa terdapat sisa nilai yang belum dijelaskan pada variabel Keterlibatan Pelanggan dan Minat Beli Konsumen. Penelitian mendatang dapat fokus pada identifikasi variabel lain yang mempengaruhi kedua aspek tersebut, seperti, personalisasi konten menggunakan AI, micro influencer marketing, dan konten interaktif
PENGARUH KUALITAS KOMUNIKASI DAN PENANGANAN KONFLIK TERHADAP CUSTOMER RELATIONSHIP MARKETING: Studi Pada PT. BPR Rudo Indobank Prasetyo, Agus; Adriyanto, Andhy Tri
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 12 No. 1 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.528 KB) | DOI: 10.36694/jimat.v12i1.311

Abstract

Research on the Influence of Communication Quality and Conflict Management on Customer Relationship Marketing aims to find out the influence of The Influence of Communication Quality and Conflict Management on Customer Relationship Marketing as Variable Intervening Research Location PT. Bpr Rudo Indobank in Semarang City. The population used is PT Customer. Rudo Indobank. The sample was 100 respondents. Research data comes from two sources, namely primary data and secondary data. This type of research is quantitative. Sampling using purposive random sampling techniques. The collected data is then analyzed using Structural Equation Modelling (SEM) with AMOS 24 software. The results of this research Communication Quality has a significant positive effect on Customer Relationship Marketing, Conflict Management has a significant positive effect on Customer Relationship Marketing.
Co-Authors Abdul Manan Agus Prasetyo Ariestania, Adinda Rizki Ayu Nurafni Octavia Djoko Santoso Fatmawati, Tika Rellyana Novia Hartarini, Yovita Mumpuni Nanang Ari Utomo Putri, Devi Cahyaning Rahmawati, Rinda Risti Ulfi Hanifah Romadon, Ahmad Sahri Rosyati - Saddewisasi, Wyati Ukie Tukinah, Ukie Yulianti