Heru Prasadja
Tourism Department, Faculty Of Business Administration And Communication, Atma Jaya Catholic University Of Indonesia, Jakarta, 12930, Indonesia

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PENGARUH DIGITALISASI TERHADAP INOVASI PROSES BISNIS DAN KINERJA ORGANISASI DI PT KPI RU VI BALONGAN Ari Wicaksono; Lamtiur H. Tampubolon; Heru Prasadja
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 7 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Juli)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i7.709

Abstract

Digitalization has become a major catalyst in business transformation, including in the oil and gas sector, which has high operational complexity. This study aims to analyze the influence of digitalization on business process innovation and organizational performance at PT Kilang Pertamina Internasional (KPI) Refinery Unit (RU) VI Balongan, one of the strategic refineries in Indonesia. This study uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 122 employee respondents at PT KPI RU VI Balongan, who were selected using a purposive sampling technique. The digitalization variable was measured through indicators of digital technology adoption, improvement of employee digital culture and skills. Business process innovation was evaluated based on operational cost reduction, increased process speed, while organizational performance was measured through effectiveness and efficiency indicators. The data analysis technique used was Multiple Linear Regression (MLR). MLR was chosen because of its ability to test the simultaneous and partial influence of several independent variables on one directly measurable dependent variable. The results showed a regression coefficient of 0.975 with a t-value of 19.700 and a significance level of 0.000. This shows that digitalization has a very significant and positive influence on business process innovation. Meanwhile, the results of multiple linear regression analysis show that business process innovation has a regression coefficient of 0.474, with a t value = 7.080 and significance = 0.000. The Beta value of 0.529 indicates that business process innovation makes a significant contribution to improving organizational performance. The influence of digitalization and business process innovation on organizational performance has a fairly strong level of strength because the R2 value is getting bigger (approaching one) and it is known that the influence of digitalization and business process innovation on organizational performance is 0.843 or 84.3% while the remaining 15.7% is influenced by other factors not examined in this study such as leadership and management, organizational culture, human resource competencies and so on. The three variables are interrelated and form a value chain that strengthens the competitiveness and efficiency of PT KPI RU VI Balongan. Ultimately, the contribution of this study is to provide empirical evidence on the role of digitalization in improving organizational performance in the Indonesian oil refinery industry, while providing practical guidance for the management of PT KPI RU VI Balongan.
UJICOBA KELAYAKAN PROGRAM MULTIMEDIA UNTUK MENINGKATKAN KEMAMPUAN MAHASISWA DALAM MENULIS PARAGRAF Wijayanti, Sri Hapsari; Triwarmiyati, Maria; Prasadja, Heru
Jurnal TEKNODIK Jurnal Teknodik
Publisher : Pusat Data dan Teknologi Informasi Kementerian Pendidikan Kebudayaan, Riset dan Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.175 KB) | DOI: 10.32550/teknodik.v19i3.167

Abstract

Abstrak:Penelitian ini bertujuan mengujicobakan kelayakan CD multimedia yang berjudul “Meningkatkan Kemampuan Menulis Paragraf” untuk mahasiswa perguruan tinggi. Ujicoba kelayakan ini mencakup pemahaman mengenai konsep paragraf, proses penulisan, dan kualitas desain multimedia. Responden penelitian ini adalah lima belas mahasiswa Fakultas Ekonomi, Unika Atma Jaya. Data dikumpulkan dengan cara observasai, pengisian kuesioner, dan diskusi kelompok berfokus (FGD). Data dianalisa secara deskriptif kualitatif. Dari ujicoba ini ditemukan bahwa setelah belajar dengan alat bantu multimedia, responden lebih memahami bagaimana menulis paragraf secara efektif. Namun demikian, mereka masih perlu berlatih menggunakan transisi pengait antarkalimat yang menghubungkan satu gagasan dengan gagasan berikutnya. Responden juga mendapat pengalaman baru dan menyenangkan sebagai teman sejawat di antara mereka yang dapat saling memberikan koreksi dan umpan balik. Dalam hal desain, ditemukan bahwa jenis huruf, warna teks, waktu perpindahan antarslide, serta musik pengiring dalam CD multimedia ini perlu direvisi.Kata kunci: multimedia, paragraf, teman sejawat, koreksi, umpan balikAbstract:This study aims to carry out a feasibility trial of multimedia-based learning content “Improving Paragraph Writing Competency” for university students. The feasibility includes the understanding on the concept of paragraph, writing process, and the multimedia design quality. Respondents of this study were fifteen students at Faculty of Economics, Atma Jaya Catholic University. The data were collected through observation, questionnaire, as well as focus group discussion, and they were analyzed by using qualitative descriptive method. This study found that after studying by multimedia-based learning content, respondents understood more on how to write effective paragraph. However, they still just need some exercises on how to use transition words to connect one idea in a sentence to another idea in the following sentence. The students also had a new and interesting experience in which they became peers and gave each other correction as well as feedback. Regarding to the design, the multimedia-based learning content still need some improvement in terms of letter type, text color, transition-slide timing, and background music.Keywords: multimedia, paragraph, peers, correction, feedback
Pengaruh Tanggung Jawab Lingkungan pada Limbah Cair Perusahaan FMCG terhadap Tingkat Profitabilitas Perusahaan Melalui Return on Asset dan Earning Power Fadhlan Rafi Azzat; Lamtiur H. Tampubolon; Heru Prasadja
Journal of Sharia Economy and Islamic Tourism Vol 5, No 2 (2025): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v5i2.20747

Abstract

Abstract: The disposal of industrial waste is a major cause of river pollution. Industries often discharge their liquid waste into rivers without adequate treatment. The massive waste production in this country requires more space and the development of technology dedicated to solving industrial waste problems, thus creating business practices that support a circular economy. Therefore, the aim of this research is to determine the influence of environmental responsibility on the liquid waste of FMCG companies on the company's profitability level. This study uses secondary data obtained from the annual reports of 5 FMCG companies for the period 2020-2023 listed on the Indonesia Stock Exchange, and the Corporate Social Responsibility Index (CSRI) based on GRI. The objects of the research or variables in this study include corporate responsibility or CSR (Corporate Social Responsibility) towards liquid waste determined through environmental subcategories, namely water (CSRI1) and effluents & waste (CSRI2) as independent variables. Meanwhile, the dependent variables in this study include the company's profitability level projected through ROA (Return On Asset) and earning power. The collected data is then subjected to statistical testing with normality tests, and the probability values of the variables are found to be greater than 5% (Sig. > 0.05), indicating that the data is normally distributed. In addition, the multicollinearity test shows that the coefficient between independent variables is ≤ 0.80, so it can be concluded that multicollinearity does not occur. Hypothesis testing in this study uses the multivariate regression analysis method. The results of the research, following all procedures, show significance levels less than alpha 5%. This means that CSRI1 and CSRI2 together show a significant influence on ROA and earning power.Abstrak: Pembuangan limbah industri menjadi penyebab utama tercemarnya sungai. Industri seringkali membuang limbah cairnya ke sungai tanpa pengolahan yang memadai. Produksi limbah yang sangat besar di negara ini memerlukan lebih banyak lagi ruang dan pengembangan teknologi yang didedikasikan untuk menyelesaikan permasalahan limbah industri sehingga menciptakan praktek bisnis yang mendukung ekonomi sirkular. Sehingga, tujuan dari penelitian ini adalah untuk mengetahui pengaruh tanggung jawab lingkungan pada limbah cair perusahaan FMCG terhadap tingkat profitabilitas perusahaan. Penelitian ini menggunakan data sekunder yang diperoleh dari laporan tahunan 5 perusahaan FMCG periode 2020 – 2023 yang terdaftar di Bursa Efek Indonesia, dan Corporate Social Responsibility Index (CSRI) berdasarkan GRI. Objek penelitian atau variabel pada penelitian ini diantaranya tanggung jawab perusahaan atau CSR (Corporate Social Responsibility) terhadap limbah cair yang ditentukan lewat subkategori lingkungan yakni air (CSRI1) dan efluen & limbah (CSRI2) sebagai variabel independen. Sementara, variabel dependen pada penelitian ini diantaranya tingkat profitabilitas perusahaan yang diproyeksikan melalui ROA (Return On Asset) dan earning power. Data yang sudah terkumpul kemudian dilakukan pengujian statistic dengan uji normalitas dan diperoleh nilai probabilitas variabel memiliki nilai lebih dari 5% (Sig. > 0,05) ini berarti data terdistribusi normal. Selain itu, uji multikolenieritas menunjukan besaran koefisien antar variabel bebas bernilai ≤ 0,80 Sehingga dapat disimpulkan tidak terjadi multikolenieritas. Uji hipotesis dalam penelitian ini menggunakan metode analisis regresi multivariat. Hasil dari penelitian yang dilakukan semua prosedur menunjukkan angka signifikasi kurang dari alfa 5%. Hal ini berarti CSRI1 dan CSRI2 secara bersama – sama menunjukkan adanya pengaruh yang nyata terhadap ROA dan earning power.
Digital Ethnographic Analysis of Women's Role in Preserving Traditional Weaving Practices in Indonesia Heru Prasadja; Yerik Afrianto Singgalen
Sodality: Jurnal Sosiologi Pedesaan Vol. 13 No. 1 (2025): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/13202562694

Abstract

This digital ethnographic study examines the intricate relationships between women's roles in tourism, cultural preservation, and intergenerational knowledge transfer within traditional weaving communities in Indonesia through systematic analysis of sixteen video narratives using Atlas.Ti software. The research investigates how gender dynamics influence sustainable development outcomes and cultural heritage preservation. The methodology implements a comprehensive four-phase analytical framework encompassing virtual observation, digital interviews, and social media content, establishing robust foundations for understanding complex socio-cultural phenomena. Statistical analysis reveals significant patterns in gender participation, with female involvement emerging as the dominant theme at 196 occurrences (4.691%) and tourism-related terminology appearing 88 times (2.106%). Knowledge transfer mechanisms in traditional weaving demonstrate a substantial emphasis on women's roles, registering 137 occurrences (3.36%), while environmental considerations manifest consistently through terminology distribution. Findings indicate strong correlations between gender equity initiatives and successful cultural preservation outcomes, particularly in traditional textile production and sustainable tourism development. The research contributes valuable insights into the effectiveness of women-led approaches in maintaining cultural practices while fostering economic empowerment and environmental stewardship. These findings establish a comprehensive framework for understanding the critical intersection between cultural heritage preservation and sustainable development, mainly through examining women's pivotal roles in knowledge transmission and community empowerment across Indonesian traditional weaving communities.