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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN PRODUK TUPPERWARE (Studi pada Konsumen PT. Tiara Kinarya Sakti, Kudus) Yanuarista, Tiara; Waluyo, Handoyo Djoko; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Tupperware is a pioneer of products made from plastics that offer safety for health and the environment. However, the advantages offered by Tupperware felt not optimal. Many complaints by consumers to the company, among others, the long warranty service, product names are difficult to remember, limited product availability, and so forth. So that these things will obviously affect customer satisfaction.The purpose of this study was to determine the effect of brand image, product quality, and customer value to customer satisfaction in using Tupperware products. This type of research is explanatory research. The population in this research that consumers PT. Tiara Kinarya Sakti and the number of samples taken was 100 respondents. The sampling technique in this study using purposive sampling. The analytical method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the brand image, product quality, and customer value provides a positive and significant influence on customer satisfaction, either partially or simultaneously. X variables that have the most influence on customer satisfaction is customer value.Some recommends that could give the author is to intensify promotion of Tupperware products, to check the goods before the customer leaves the distributor’s office, adding stock warrany Tupperware products, giving an adward or reward to loyal customers, improve hospitality and speed in serving customers, and more spread sales force with the lure of an extra bonus if successfully exceeded the target.
PENGARUH PROMOSI, KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR YAMAHA MIO (STUDI KASUS PADA KONSUMEN DEALER SUMBER BARU MOTOR MUNTILAN) Kholifah, Nur; Waluyo, Handoyo Djoko; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aims to determine the effect of promotion, product quality, and product’s design to the purchasing decision on Yamaha Mio at Sumber Baru Motor Dealer Muntilan. The population of this study are the consumers who purchased Yamaha Mio motorcycles. The samples of this study were 96 respondents that taken by purposive sampling. The data collection technique is done by using a questionnaire. This thesis measurement scale was using Likert scale. The data analysis was simple linear regression and multiple regression. The promotion variables influence the purchasing decisions at 78.3 percent. The quality of the product variables affects the purchase decisions at 51.5 percent. The product design variables influence the purchasing decisions at 81.6 percent. The promotion variable, product quality, and product design influenced to the buying decision for 85.9 percent. This means that the increasing of the promotion, the product quality, and the product design is expected to increase the purchasing decision. Based on this research, Sumber Baru Motor Dealer Muntilan trying to create exciting promotions and improve the quality of the product as well as the product’s design of Yamaha Mio motorcycle which believed has a positive impact on purchasing decisions.
PENGARUH MOTIVASI, DISIPLIN, LINGKUNGAN DAN KEMAMPUAN TERHADAP KINERJA KARYAWAN Pamesti, Rahemas; Waluyo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Kimia Farma focuses on improving the quality of community life, especially in terms of health and the environment. Semarang Plant, Particularly producing  jatropha  oil, vegetable  oil, and  cosmetics (powder). The purpose of research is to determine the effect of motivation, discipline, Environment, and Employee Capability of Employee Performance. There are 95 respondents in the sample by census. Research using collection techniques with interview using questionnaires. Hypothesis testing using the t test, F test, correlation coefficient, and the coefficient of determination. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. The result showed that the effect of motivation on Employee Performance with a correlation coefficient of 0,773 and a coefficient of determination of 59,7%, the effect of discipline on Employee Performance with a correlation coefficient of 0,724 and a coefficient of determination of 52,4%, the effect of Environment on Employee Performance with a correlation coefficient of 0,856 and a coefficient of determination of 73,3%, the effect of Employee Capability on Employee Performance with a correlation coefficient of 0,888 and a coefficient of determination of 78,9%, the effect of motivation, discipline, Environment, and Employee Capability of Employee Performance the effect on job statisfaction with the equation Y = 1,374 + 0,059X1 + 0,052(X2) + 0,180(X3) + 0,621(X4). This mean a good  motivation, discipline,  Environment, and Employee Capability of Employee Performance it will get higher  statisfaction.
PENGARUH KUALITAS PRODUK DAN BAGI HASIL TERHADAP KEPUTUSAN NASABAH DALAM MENABUNG PADA BANK MUAMALAT INDONESIA SYARIAH (Studi kasus pada Kantor Kas Baiturrahman Bank Muamalat Indonesia Syariah Semarang) Hapsari, Trisera Renny; Waluyo, Handoyo Djoko; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed to determine the effect of product quality and to save the results to the decision of Bank Muamalat Indonesia Indonesia Sharia. This type of research is explanatory. The number of samples taken were 100 respondents with accidental sampling method. Collecting data using questionnaires, interviews, observation. Testing hypotheses using statistical analysis covering the correlation coefficient, coefficient of determination, t-test and F test results of this study show that in partial positive influence on product quality saving decisions by 17.7%, the variable for the result a positive effect on saving decisions by 4.7%. Simultaneously, the variable quality of the product and the results of a positive influence on the decision of saving of 22.4%.
PENGARUH EKUITAS MEREK, KUALITAS PELAYANAN, DAN SWITCHING COST TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Studi Kasus Pada PT Garuda Indonesia (Persero) Tbk Branch Office Semarang Mahendra, Muhammad Habib; Waluyo, Handoyo Djoko; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the increasingly fierce competition as it is today. PT Garuda Indonesia, which is one of the airline companies in Indonesia today is also very aggressively to improve the quality of service that customer satisfaction is increased. For the initial step Garuda Indonesia to improve services to the customers ie rearranging operations and management of PT Garuda Indonesia flight to be on time and make Garuda Indonesia has the quality and service excellence. In particular, this study discusses the Garuda Indonesia service users who have not yet reached the target from year to year. From the data analysis it can be conclude that there is positive and significant correlation between the variables of brand equity, service quality, and the cost of switching to variable customer satisfaction partially and simultaneously, and there is a positive and significant effect among variables of customer satisfaction on customer loyalty variables.
INFLUENCE OF CUSTOMER SERVICE AND VALUE TO CUSTOMER SATISFACTION PDAM TIRTA MOEDAL SEMARANG Tambunan, Linggom; Waluyo, Handoyo Djoko; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Pdam Tirta Moedal semarang is a local drinking water companies that move in the fields clean water sales. As a company supplier of clean water, in addition to the local revenue, the supply of water taps Tirta Moedal Semarang also aims to meet the needs of the community will clean water, used for household needs, office,  building government building, the school, places of worship and other business purposes. Research aims to understand the value of the influence of customer service and customer satisfaction PDAM Tirta Moedal Semarang. Type research that is used is namely eksplanatory research to the population of active customers PDAM Tirta Moedal Semarang. Sample the ones involved are as many as 100 people the sample collection by applying a technique uses the method purposive (engineering the determination of the sampling method of sample) done with certain consideration. Engineering data collection in the research by using interviews and questionnaires. The results of research we can conclude that partial evaluation for such variables here influential significantly to customer satisfaction. The service for satisfaction pelaanggan where t count as much as 8,817 > t table (1,9845). The value of customer customer satisfaction where the value of t count 5,126 > t table (1,9845). Simultaneously all the variables influential significantly to customer satisfaction with the results of the count ( 40,119 ) > f table ( 3,089 ). Advice that can be given in research this is a company need to increase service quality in terms of technical and non company technical, so that the customers that appears good will and the customer will be satisfied.
Pengaruh Harga, Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian di Waroeng Makan “Spesial Sambal” Tembalang, Semarang Parhusip, Crystin Ayomi; Waluyo, Handoyo Djoko; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research aim to determine the effect of brand equity to decision of purchasing and the effect of price, product quality, and brand equity to decision of buying. The sampling technique used was purposive sampling. In this research the sample amounted to 100 respondent with characteristic that consumer of Waroeng Makan “Spesial Sambal” that have bought minimal twice in six month late, able and want to be interviewed. Data was analyzed with validity and  reliability, the coefficient of determination test, and test of significance with the t test and F test with program SPSS version 16.0 for windows. The result of research showed that there is a positive effect and significant between price and decision of purchasing amount 12,8%. Product quality have a positive effect and significant to decision of purchasing amount 8%. Brand equity have a positive effect and significant to decision of purchasing amount 33,5%.
PENGARUH PEMBERIAN INSTENTIF, MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA PT. BANK RAKYAT INDONESIA (BRI) CABANG PANDANARAN SEMARANG) Destiana, Sisca; Waluyo, Handoyo Djoko; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Human resource had by company have to be powered and paid attention so that they earn to work better for the shake of continuity of company life. See importantly of human resource nya in continuity of life an company, hence company have to design and manage its human resource correctly utilize. Or failure efficacy an company supported by at its employees performance. Good performance, hence existing human resource in company have to have the quality of good also. Some factor able to influence employees performance is  giving of incentive, motivation work and organizational culture. With the background, hence target of which is applied from this research is to know influence giving of incentive, motivation work and organizational culture to employees performance at Bank Rakyat Indonesia (BRI) Pandanaran Branch Semarang.This research which become sampel is Bank Rakyat Indonesia employees (BRI) Pandanaran Branch Semarang amounting to 55 employees from population equal to 120 employees with calculations Slovin. Used by Data type is primary data and sekunder while the analysis of data using frequency tables, cross tables, corelation product moment, simple regression, multiple regression using at SPSS 1.6.Result of research of giving of incentive by parsial have an effect on positive and signifikan to officer performance. Motivation work by parsial positive bepengaruh and signifikan to officer performance. Cultural of organization by parsial there are positive influence and signifikan to officer performance. Giving] of Incentive, motivation work and organizational culture have an effect on by simultan to officer performance. Equal to 69,5% officer performance can influence by giving] of incentive, organizational culture and motivation. While the rest 30,5% explained by other causes outside variable  giving of incentive, motivation work and organizational culture
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Kopi Benteng 2 Banyumanik) Hutagalung, Yuli Master; Waluyo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

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Abstract

The rapid growth of coffee shops in a few years has made competition fiercer. Kopi benteng 2 Banyumanik is one of the famous coffee shops in the city of Semarang. This type of research is explanatory research, with the population is Kopi Benteng 2 Banyumanik consumers in Semarang City. While the sample of 100 respondents with the sampling technique used is non-probability sampling. The sampling method using incidental sampling or accidental sampling .The analytical method using the SPSS version 25.00 application. The results of the research showed that the variables of product quality, service quality and price were influential on purchasing decisions. It states that if satisfactory product quality, satisfying service quality and then paired with a cheap price will result in higher purchasing decisions. This can be seen in research on consumers of Kopi Benteng 2 Banyumanik, product quality, service quality and price variables together have a strong influence on purchasing decisions.Pertumbuhan kedai kopi yang pesat dalam beberapa tahun membuat persaingan semakin ketat. Kopi benteng 2 Banyumanik merupakan salah satu kedai kopi yang dikenal di Kota Semarang. Tipe penelitian ini adalah explanatory research, dengan populasinya adalah konsumen Kopi benteng 2 Banyumanik di Kota Semarang. Sedangkan sampelnya sebanyak 100 responden dengan Teknik pengambilan sampel yang digunakan adalah non-probability sampling. Teknik metode pengambilan sampelnya menggunakan sampling insidental atau sampling aksidental. Metode analisis dengan menggunakan aplikasi SPSS versi 25.00. Hasil penelitian menunjukkan bahwa variabel kualitas produk, kualitas pelayanan dan harga sama-sama berpengaruh terhadap keputusan pembelian. Hal tersebut menyatakan bahwa jika kualitas produk yang memuaskan, kualitas pelayanan yang memuaskan lalu disandingkan dengan harga yang murah maka akan menghasilkan keputusan pembelian yang semakin tinggi pula.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Oppo Smartphone Capriati, Avi Lenita; Waluyo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract

Abstract : Strategies that can be carried out in the form of product quality, price and promotion so as to encourage increased decision to purchase OPPO Smartphones. The type of research used is explanatory research. The sampling technique uses non-probability sampling method, the sample used in this study are users who use and have used OPPO Smartphone. Respondents in this study amounted to 100 respondents. The collection uses SPSS program assistance, which previously used validity test, reliability test, cross tabulation, correlation coefficient, determination coefficient, simple and multiple regression analysis, significance test (t test and F test). Measurement scale using Likert scale. The results showed that all variables in this study had a positive and significant influence on the dependent variable. This is indicated by the results of the multiple correlation coefficient test of 0.780. Significantly, product quality variables, price, and promotion have a positive effect indicated by the calculated F value greater than F table that is equal to 49.77> 2.70. The advice that can be given is that OPPO Smartphones should be able to continue to provide better quality or quality in the future, increasing the attractiveness of consumers in using OPPO Smartphones, and increasing the impression that OPPO Smartphones are suitable for use. Keywords: Product Quality; Price; Promotion; Purchase Decision and OPPO Smartphone Abstraksi: Strategi yang dapat dilakukan kualitas produk, harga dan promosi dapat mendorong menigkatnya keputusan pembelian OPPO Smartphone. Tipe penelitian yang digunakan adalah explanatory research. Teknik pengambilan sampel menggunakan metode non-probability sampling, sampel yang digunakan dalam penelitian ini adalah penggguna yang menggunakan dan pernah menggunakan OPPO Smartphone. Responden dalam penelitian ini berjumlah 100 responden. Pengumpulan menggunakan bantuan program SPSS, dimana sebelumnya menggunakan uji validitas, uji realibilitas, tabulasi silang, koefisien korelasi, koefisien determinasi, analisis regresi sederhana dan berganda, uji signifikansi (uji t dan uji F). Skala pengukuran menggunakan skala Likert. Hasil penelitian menunjukkan bahwa seluruh variabel dalam penelitian ini memiliki pengaruh positif dan signifikan terhadap variabel dependennya. Hal ini ditunjukkan dengan hasil uji koefisien korelasi berganda sebesar 0,780. Secara signifikan, variabel kualitas produk, harga dan promosi berpengaruh positif ditunjukkan dengan nilai F hitung lebih besar dari F tabel yaitu sebesar 49,77 > 2,70. Saran yang dapat diberikan yaitu OPPO Smartphone sebaiknya dapat terus memberikan kualitas atau mutu yang lebih baik ke depannya, meningkatkan daya tarik konsumen dalam menggunakan OPPO Smartphone, dan meningkatkan kesan bahwa OPPO Smartphone layak untuk digunakan. Kata Kunci: Kualitas Produk; Harga; Promosi; Keputusan Pembelian dan OPPO Smartphone
Co-Authors Afifah Farhi Rofiana, Afifah Farhi Agung Budiatmo Aida Zahrotu Amalia Arya Willis Nugraha Putra, Arya Willis Nugraha Bulan Prabawani Capriati, Avi Lenita Citra Aprilliani Putri, Citra Aprilliani Crystin Ayomi Parhusip Hari Susanta Nugraha Hutagalung, Yuli Master Ihda La Aleiyya Ind Tigana Prasetyo Siburian Kartika Ayu Wulandari Linggom Tambunan Marisa Widya Puspita Muhammad Habib Mahendra NUR KHOLIFAH Rahemas Pamesti Reni Shinta Dewi Sari Listyorini Sendhang Nurseto Sisca Destiana Sri Suryoko Tiara Yanuarista, Tiara Trisera Renny Hapsari Utami, Agustina Setyo Widayanto Widayanto Widiartanto Widiartanto Yahyo Yahyo