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All Journal JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri
Trisna Mesra
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering

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Strategi Pengembangan Usaha Roti Ganto Dengan Menggunakan Matriks Perumusan Strategi Dan Software Expert Choice Fitra Fitra; Melliana Melliana; Trisna Mesra; Azmi Azmi; M. Firhan Habibillah
JTI: Jurnal Teknik Industri Vol 8, No 1 (2022): JUNI 2022
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v8i1.17152

Abstract

Usaha Roti Ganto merupakan salah satu UMKM di kota Dumai yang memproduksi roti isi. Berdasarkan kegiatan wawancara yang dilakukan, banyaknya persaingan usaha sejenis membuat usaha Roti Ganto menjadi kesulitan dalam meningkatkan pendapatannya, hal ini dibuktikan dengan jumlah pendapatan pada awal tahun 2021 di bulan Januari-Juni usaha Roti Ganto mengalami penurunan penjualan roti. Tujuan dari penelitian ini adalah untuk merumuskan strategi pengembangan usaha sesuai dengan kondisi internal dan eksternal usaha Roti Ganto. Metode yang digunakan dalam penelitian ini adalah analisis SWOT dan AHP. Dalam analisis SWOT terdapat beberapa matrik yaitu IFAS & EFAS, digunakan untuk mencari bobot skor, Matriks I-E, digunakan untuk mencari divisi sel perusahaan, dan Matriks SWOT untuk memformulasikan alternatif strategi. Penentuan bobot prioritas menggunakan AHP dengan bantuan software Expert Choice 11 untuk menggetahui alternatif strategi yang dihasilkan dari matrik SWOT. Berdasarkan hasil penelitian diperoleh total skor IFAS sebesar 3,09 dan skor EFAS sebesar 3,02 yang dapat diartikan bahwa strategi yang harus diterapkan pada situasi ini adalah mendukung pertumbuhan agresif. Strategi yang paling berpengaruh berdasarkan analisa AHP yaitu melakukan promosi produk melalui media iklan fisik maupun online dengan nilai 0,66 dengan alternatif yang menjadi prioritas dalam mengembangkan usaha roti ganto adalah A2 yaitu penetrasi pasar dengan bobot tertinggi 0,41.
Pengaruh Kualitas Pelayanan Jasa, Harga dan Fasilitas terhadap Kepuasan Pelanggan di PT Semenanjung Televisi Kabel Trisna Mesra; Hanifatul Rahmi; M. Syahreza; Melliana, Melliana
JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Vol. 8 No. 2 (2024): EDISI NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jime.v8i2.13134

Abstract

Customer satisfaction is the most crucial thing in the service business, so business owners need to pay attention to every aspect in increasing customer satisfaction. Customer satisfaction is the level of consumer feelings after comparing what they receive and their expectations. Satisfied consumers will be loyal longer, less sensitive to price and give good comments about the company. Based on these problems, it was done to find out whether the quality of service, price and facilities have a positive and significant effect on customer satisfaction at Semenanjung Cable Television. The data collection technique was through a questionnaire distributed to 147 respondents who were customers of Peninsula Cable Television. The method used in this study was Partial Least Square (PLS) with the help of SmartPLS software for data processing. The results showed that the service quality variable with a regression coefficient value of 0.125 did not have a significant effect on customer satisfaction. The Price variable with a regression coefficient value of 0.391 had a significant effect on customer satisfaction and the facility variable with a regression coefficient value of 0.382 had a significant effect on customer satisfaction. The service quality variable with a regression coefficient value of 0.4 has a significant effect on price and the facility variable with a regression coefficient value of 0.367 has a significant effect on price. From these results it can be concluded that the service quality variable has a positive but not significant effect on Customer Satisfaction at Semenanjung Cable Television. The price variable has a positive and significant effect on customer satisfaction at Peninsula Cable Television. The facility variable has a positive and significant effect on customer satisfaction at Semenanjung Cable Television.
Co-Authors Azmi, Azmi Elisa Hafrida Febrina, Wetri Fitra Fitra, Fitra Hanifatul Rahmi M. Firhan Habibillah M. Syahreza Melliana Melliana Sembiring, Rinawati