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All Journal SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Matrik : Jurnal Manajemen dan Teknik Industri Produksi JISO : Journal of Industrial and Systems Optimization Industrial & System Engineering Journals (ISEJOU)
Lilis Nurhayati
Universitas Katolik Darma Cendika
Agriculture, Biological Sciences & Forestry Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Perancangan Strategi Digital Marketing untuk Meningkatkan Konsumen pada Home Industry Batik Nurari Agrienta Bellanov; Lilis Nurhayati
Science Tech: Jurnal Ilmu Pengetahuan dan Teknologi Vol 12 No 1 (2026): February
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/st.vol12.no1.a20619

Abstract

The batik industry is a creative sector that contributes significantly to Indonesia’s economy through job creation and cultural preservation. Home Industry Batik Nurari, established in 2000 in Sidoarjo, produces various batik products, including hand-drawn batik fabrics, batik dresses, and uniforms. In response to digital transformation, Batik Nurari has utilized online marketplaces such as Shopee and Tokopedia since 2018. However, its online sales performance remains relatively low compared to similar competitors, mainly due to limited account activity, underutilization of marketplace features, and the absence of a structured digital marketing strategy. This study aims to design a systematic digital marketing strategy for a batik home industry with passive marketplace performance using the SOSTAC framework supported by quantitative SWOT analysis. The scientific contribution of this research lies in the contextual application of the SOSTAC model to a small-scale batik home industry with limited digital resources, a context that has received limited attention in previous studies. The results indicate that internal factors (strengths and weaknesses) achieve a total score of 3.30, while external factors (opportunities and threats) obtain a higher score of 3.80, demonstrating the dominant influence of external conditions on business performance. These findings suggest that digital marketing strategies should prioritize leveraging external market opportunities to enhance competitiveness and business sustainability.
Penerapan Pengecoran Logam Aluminium Menggunakan Cetakan Alternatif Campuran Silika dan Bentonite Paschal Nicollas Dominggo Massa; Elisabet Priska Arkadewi Kononis; Randy Abednego Nathanael; Agustinus Iwanto; Lasman Parulian Purba; Lilis Nurhayati
Industrial & System Engineering Journals (ISEJOU) Vol. 3 No. 1 (2024): ISEJOU, Vol 3, No 1 Desember 2024
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/isejou.v3i1.737

Abstract

Metal casting is one of the manufacturing methods widely used to produce components with complex shapes and high precision. This study aims to evaluate the use of alternative molds based on a mixture of silica sand and bentonite in aluminum casting. Variations in the composition of silica sand and bentonite are applied in the casting process to observe their effects on the surface quality of the casting results and the efficiency of the production process. The results of field observations show that the optimal composition consists of 85% silica sand, 10% bentonite, and 5% graphite, which produces a mold mixture with good consistency, is not easily cracked, and is able to replicate pattern details with high precision. In addition, molds with this composition are easier to shape and have good resistance during the casting process, thereby reducing the risk of mold failure. Thus, molds based on silica sand and bentonite have the potential to be a more efficient and environmentally friendly alternative in metal casting technology.
Co-Authors Agustinus Iwanto Albertus Daru Dewantoro David Andrian Dela Putri Wibowo Elisabet Priska Arkadewi Kononis Fransiska Amelia Imu Johan Patrick T. Lasman Parulian Purba Lusi Mei Cahya Wulandari Maria Oktaviani Jehanus Nabila Novianti Paschal Nicollas Dominggo Massa Rafael Dimas Randy Abednego Nathanael