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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Hukum Ekonomi Syariah YUME : Journal of Management JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) IPSSJ Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Education Management and Religion Jurnal of Islamic Economic Studies Study of Scientific and Behavioral Management (SSBM)
Okta Nofri
Universitas Islam Negeri Alauddin Makassar
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Determinan Preferensi Nasabah Non Muslim Memilih Menggunakan Jasa Bank Syariah Sofyan Ikhsan Alisyah Pratama Paputungan; Ismawati Ismawati; Okta Nofri; Syaharuddin Syaharuddin; Kamaruddin Kamaruddin
Jurnal Hukum Ekonomi Syariah Vol 6, No 01 (2022): JURNAL HUKUM EKONOMI SYARIAH (JUNI 2022)
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/j-hes.v6i01.6929

Abstract

AbstrakNasabah non muslim merupakan bagian dari seluruh nasabah bank syariah yang juga menggunakan jasa bank, baik produk pendanaan, pembiayaan, maupun produk jasa bank lainnya. Nasabah nonmuslim yang cenderung lekat dengan sifat kapitalisme menjadi hal yang menarik untuk diteliti mengapa mereka memilih menggunakan jasa bank syariah yang jelas-jelas melekat pada nilai-nilai Islam, yaitu Al-Qur'an dan Hadist. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh produk, layanan, fasilitas, dan promosi terhadap preferensi nasabah non muslim dalam memilih menggunakan jasa bank syariah di Kota Manado. Jenis penelitian yang digunakan adalah penelitian korelasional dengan pendekatan kuantitatif, pengumpulan data primer menggunakan metode kuesioner kepada 90 responden pada bank syariah yang ada di kota Manado. Hasil penelitian ini menjelaskan bahwa produk, jasa,nilai hitung yang lebih besar dari t tabel dan angka signifikan dibawah 0,05, berdasarkan perhitungan koefisien korelasi juga menyatakan bahwa hubungan antar variabel dikatakan kuat berdasarkan pengelompokan interval nilai yang ada. Berdasarkan hasil penelitian ini, bank syariah dapat menjaga dan meningkatkan kualitas produk, layanan, fasilitas dan promosi agar dapat menarik perhatian nasabah baru khususnya nasabah non muslim yang juga merupakan pangsa pasar yang menjanjikan.AbstrakNasabah non muslim merupakan bagian dari seluruh pelanggan bank syariah yang juga menggunakan jasa bank baik produk pendanaan, pembiayaan maupun produk jasa bank lainnya. Nasabah non muslim yang cenderung lekat dengan sifat kapitalisme menjadi hal yang menarik untuk diteliti mengapa memilih menggunakan jasa bank syariah yang jelas lekat dengan nilai-nilai Islam yakni Al-Qur’an dan Hadist. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh produk, pelayanan, fasilitas dan promosi terhadap preferensi nasabah non muslim memilih menggunakan jasa bank syariah di Kota Manado. Jenis penelitian yang digunakan adalah penelitian korelasional dengan pendekatan kuantitatif, pengumpulan data primer menggunakan metode angket kepada 90 orang responden di bank syariah di Kota Manado. Hasil dari penelitian ini yakni produk, pelayanan, fasilitas dan promosi dinyatakan berpengaruh positif dan signifikan terhadap preferensi nasabah non muslim memilih menggunakan jasa bank syariah, hal ini dapat dilihat dari nilai thitung yang lebih besar dari ttabel dan angka yang berada di bawah 0,05, berdasarkan perhitungan koefisien korelasi juga menyatakan bahwa hubungan antar variabel dikatakan kuat berdasarkan pengelompokkan interval nilai yang ada. Berdasarkan hasil penelitian ini maka bank syariah dapat mempertahankan dan meningkatkan kualitas produk, pelayanan, fasilitas dan promosi agar dapat menarik perhatian nasabah-nasabah baru terutama nasabah non muslim yang juga merupakan pangsa pasar yang dijanjikan.
Peningkatan Kreatifitas dan Efektifitas Pembelajaran Daring Matematika Bagi Guru SMP di Kecamatan Pattalassang melalui ISpring dan GeoGebra Naimah Aris; Nur Erawaty; Irma Andriani; Jusmawati Massalesse; Kasbawati Kasbawati; Sri Astuti Thamrin; Okta Nofri; Muhammad Zakir; Sitti Sahriman
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.511

Abstract

Daring mathematics study leaves pupils with troubles and anxiety after more than a year of daring learning. Furthermore, students often struggle to understand instructional materials that need graphic interpretation when learning mathematics. This activity aims to improve the competence of mathematics teachers with skills using the iSpring and GeoGebra so that they can create creative and effective learning media so that their virtual mathematics learning becomes more interesting and understandable for students. This activity is conducted daring via Zoom and live on YouTube, as well as offline meetings that are carried out with due observance of health protocols. Lectures, demonstrations on the use of iSpring and GeoGebra, as well as monitoring and evaluation are methods used in daring and offline activities. The target audience for this community service is Middle School Mathematics teachers in Pattalassang District. The results of the training showed an increase in the understanding and skills of mathematics teachers in utilizing iSpring and GeoGebra multimedia. This improvement in IT skills can contribute to increasing creativity and effectiveness in learning mathematics in the classroom.
Analisis Penerapan Kualitas Aplikasi Dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Pelanggan Pengguna Aplikasi Zoom (Studi Pada Mahasiswa di Kota Makassar) Zandy Pratama; Okta Nofri; Wahyudi Wahyudi; S. Widad Ahmad; Fadhillah Shildhano
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1489

Abstract

Abstrak Tujuan pertama penelitian ini adalah untuk membuktikan adanya pengaruh langsung kualitas aplikasi, kualitas layanan dan kepuasan terhadap Loyalitas pengguna aplikasi Zoom. Sementara tujuan kedua adalah untuk menganalisis apakah kepuasan memediasi pengaruh kualitas aplikasi dan kualitas layanan terhadap loyalitas pengguna zoom. Untuk itu, sebanyak 150 kuesioner telah disebarkan secara purposive kepada para mahasiswa pengguna aplikasi Zoom yang berasal dari 3 perguruan tinggi negeri di kota Makassar. Data yang terkumpul dianalisis menggunakan Structural Equation Model (SEM) dengan bantuan aplikasi SMartPLS versi 3.3.3. Hasil analisis menunjukkan bahwa terdapat pengaruh langsung yang tidak signifikan dari kualitas aplikasi terhadap loyalitas pengguna Zoom, sementara terdapat pengaruh langsung yang signifikan dari kualitas layanan dan kepuasan terhadap loyalitas pengguna Zoom. Hasil analisis data juga menunjukkan bahwa kepuasan memediasi pengaruh kualitas aplikasi dan kualitas layanan terhadap loyalitas pengguna Zoom. Kata Kunci: Kualitas Aplikasi,  Kualitas Layanan, Kepuasan, Loyalitas Konsumen. AbstractThe first objective of this research is to prove the direct influence of application quality, service quality and satisfaction on the loyalty of Zoom application users. While the second objective is to analyze whether satisfaction mediates the effect of application quality and service quality on zoom user loyalty. For this reason, as many as 150 questionnaires have been distributed purposively to students using the Zoom application from 3 state universities in the city of Makassar. The collected data were analyzed using the Structural Equation Model (SEM) with the help of the SMAtPLS application version 3.3.3. The results of the analysis show that there is an insignificant direct effect of application quality on Zoom user loyalty, while there is a significant direct effect of service quality and satisfaction on Zoom user loyalty. The results of data analysis also show that satisfaction mediates the effect of application quality and service quality on Zoom user loyalty. Keywords: Application Quality, Service Quality, Satisfaction, Consumer Loyalty.
Internal Resources that Encourage Students to Engage in Value Co-Creation Activities Efendi, Ahmad; Awaluddin, Awaluddin; Rahman, M. Akil; Nofri, Okta; Sumarsih, Sumarsih
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 1 (2024): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i1.45962

Abstract

There is still debate among academics about the activities and operations of universities and whether they can be equated with business entities. This study analyzes the relationship between student resource factors and university value co-creation activities. Several variables in this research have never been studied in the context of higher education services. This research employs a quantitative approach and involves the participation of 398 students from various universities in Makassar, Indonesia. Data is processed and analyzed using Smart-PLS software. The results showed that student resources, such as student self-efficacy, student education, and student expertise, positively and significantly influenced value co-creation activities in the university environment. The creation of university values must create a positive environment to attract future pupils.
Peran Mediasi Citra Merek pada Pengaruh Pemasaran Sosial Media dan Ulasan Online Konsumen terhadap Minat Beli pada Generasi Z Pengguna Maybelline di Kota Makassar Putri, Sindy Cristina; Nofri, Okta
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36576

Abstract

The purposes of this study is to determine the direct and indirect effect of social media marketing and online customer review on purchase intention with brand image as mediating variable. The type of research is correlational associative in nature, while the approach taken is quantitative one. Not less than 99 female respondents of generation z who are Maybelline users in Makassar City have taken apart in filling the questionaire. This study uses path analysis to analyze the data with the help of the SmartPLS SEM version 3. The results of this study prove that: 1) social media marketing has a positive effect on purchase intention, 2) online customer review do not have a positive effect on purchase intention, 3) social media marketing has a positive effect on brand image, 4) online customer review have a positive effect on brand image , 5) brand image has a positive effect on purchase intention, 6) social media marketing has a positive effect on purchase intention with brand image as the intervention variable, 7) online customer review have a positive effect on purchase intention with brand image as the intervention variable. Keywords: social media marketing, online customer review, purchase intention, brand image
Dampak Digital Branding dan Kecintaan Merek pada Ekuitas Merek Kosmetik Make Over di Kota Makassar: Peran Mediasi Kepercayaan Merek Kasim, Nurul Isnaeny; Nofri, Okta; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 2 (2023): Literasi Keuangan 2023
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i2.38873

Abstract

ABSTRACT The aims of this study were: 1) To determine the effect of digital branding on brand equity, 2) To determine the effect of brand love on brand equity, 3) To determine the effect of digital branding on brand trust, 4) To determine the effect of brand love on brand trust, 5) To determine the effect of brand trust on brand equity, 6) To determine the effect of brand trust as mediation of digital branding on brand equity, 7) To determine the effect of brand trust as mediation on brand love for brand equity. This research is an associative type of research with a quantitative approach and the research sample is 172 female respondents who use Make Over cosmetics in Makassar City aged 15-29 years. The method for calculating the number of samples uses the Joseph Hair formula and the sampling technique is by means of purposive sampling. This study uses path analysis to analyze data with the help of the SmartPLS program. The results of this study prove that: 1) Digital branding has a positive effect on brand equity, 2) Brand love has a positive effect on brand equity, 3) Digital branding has a positive effect on brand trust, 4) Brand love has a positive effect on brand trust, 5) Brand trust has a positive effect on brand equity, 6) Digital branding has no positive effect on brand equity with brand trust as an intervening variable, 7) Brand love has a positive effect on brand equity with brand trust as an intervening variable. Keywords : Digital Branding, Brand Love, Brand Equity, Brand Trust
Pengaruh Brand Ambassador dan Green Marketing terhadap Brand Equity Pond's (Unilever) yang dimediasi oleh Brand Trust: (Studi pada Pembeli Generasi Z Di Kota Makassar) Widianti, Reski; Nofri, Okta; Awaluddin, Awaluddin
Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i2.47598

Abstract

This research aims to find out whether brand ambassadors and green marketing influence Unilever's brand equity (Pond's) with brand trust as a mediating variable in generation Z in Makassar City. This research is quantitative research with an associative research approach. The population in this study is all generation Z who have used or purchased Pond's products in Makassar City with a sample of 120 respondents. The sampling technique uses the Hair formula, namely the number of indicators multiplied by 5 to 10. This research uses primary data in the form of questionnaires distributed. The research instrument used was a Likert scale. The analysis method used is SmartPLS.4. The results of this research show that the brand ambassador variable has a positive and significant effect on brand trust. The brand ambassador variable has a positive and significant effect on brand equity. The green marketing variable has a positive and significant effect on brand trust. The green marketing variable has a positive and significant effect on brand equity. The brand trust variable has a positive and significant effect on brand equity. Brand trust mediates the influence of brand ambassadors on brand equity (Pond's). Brand trust mediates the influence of green marketing on brand equity (Pond's). Keywords: Brand, brand ambassador, green marketing, brand equity, brand trust, pond's, Unilever, and generation Z.
Pengaruh Brand Knowledge dan Kualitas Produk terhadap Brand Trust Produk Miniso dengan Garansi Produk sebagai Pemoderasi pada Generasi Z di Kota Makassar Wahdaniyah, Wahdaniyah; Nofri, Okta
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50543

Abstract

PT Miniso Lifestyle Indonesia merupakan salah satu bisnis ritel yang mulai beroperasi di Indonesia pada bulan Februari 2017 dengan membuka tiga toko pertamanya di Indonesia dan merupakan brand yang didirikan di China pada tahun 2013. Penelitian ini bertujuan untuk mengetahui pengaruh brand knowledge dan kualitas produk terhadap brand trust produk Miniso dengan menggunakan garansi produk sebagai variabel moderasi pada generasi Z di Kota Makassar.Jenis penelitian yang digunakan adalah penelitian kuantitatif. Penelitian ini menggunakan data primer, teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan pengukuran rumus Hair, sehingga diperoleh sampel sebanyak seratus lima puluh (150) orang responden. Populasi dalam penelitian ini adalah generasi Z (berusia 15-26 tahun). Teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modeling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini.Berdasarkan hasil penelitian yang telah dilakukan menunjukkan brand knowledge berpengaruh signifikan terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, kualitas produk berpengaruh signifikan terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, garansi produk memoderasi pengaruh brand knoweldge terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, garansi produk tidak memoderasi pengaruh kualitas produk terhadap brand trust produk Miniso di Kota Makassar.
EVALUASI PROSES KERJA PROYEK PEMBANGUNAN DENGAN PENDEKATAN ALTERNATIF PROJECT EVALUATION AND REVIEW TECHNIQUE: (STUDI EMPIRIS PADA ROYAL SENTRALAND MAKASSAR) Mu’tasyimah; Nofri, Okta; S. Widad Ahmad
Study of Scientific and Behavioral Management Vol 6 No 2 (2025): The Contribution of Operational Management to Business Sustainability and Product
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v6i2.50922

Abstract

This research aims to find out the most appropriate estimated time to complete a construction project at the Royal Sentraland Makassar housing complex using the PERT method. This research uses quantitative research methods. This research uses primary data, namely from every activity that has been carried out, the dependency relationship of every work carried out and what is the cause of every delay that occurs in every project work item. Based on the results of research conducted using the alternative approach PERT (Project Evaluation and Review Technique) which produces an estimate of the correct time to complete the development project at the Royal Sentraland Makassar housing complex. The results of calculations using PERT can show the amount of time needed, the level of confidence desired in determining the time of each activity, monitoring of activities, especially those on the critical path, can be more concentrated, and in terms of completion time for the initial one it is 142 days and for the proposal (accelerated) is 132 days, so there is a time efficiency of 10 days.
Integrasi Ilmu dan Praktik dalam Manajemen Syariah Jessika Gafur Lamba; Irwan Misbach; Okta Nofri
Journal of Islamic Economic Studies Vol. 1 No. 4 (2025): December 2025
Publisher : Yayasan Darussalam Patalassang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper examines the intersection between the philosophy of science (epistemology, methodology, and ontology) and the development of Islamic management theory and practice. Using a critical literature review (library research), the study explores how Islamic epistemological foundations — including revealed sources and rational inquiry — shape paradigms, methods, and objectives in Islamic management (manajemen syariah). The review finds that integrating philosophy of science with maqāṣid al-sharīʿah and Islamic epistemology fosters a management model that pursues not only economic efficiency but also social welfare, justice, and ethical accountability. Recommendations include developing multi-method research approaches (hermeneutic-theoretical combined with empirical methods), embedding shariah values into performance metrics, and involving religious scholars in organizational policy design. Theoretical and practical implications for scholars, policymakers, and Islamic organizational.
Co-Authors Ahmad Efendi Ahmad Effendi Amir Amir Awaluddin Awaluddin Awaluddin Fadhillah Shildhano Hafifah, Andi I Gusti Agung Komang Diafari Djuni Hartawan Intan Berlian, Hainul Irma Andriani Irwan Misbach Ismawati Jessika Gafur Lamba Jusmawati Massalesse Kamaruddin Kamaruddin Kasbawati Kasbawati Kasim, Nurul Isnaeny Mahyuddin Mu’tasyimah Naimah Aris Nur Erawaty Nurfadhila, Nurfadhila Putri, Sindy Cristina Rahman, M. Akil Raprayoga, Rusdi S. Widad Ahmad Sitti Sahriman Sofyan Ikhsan Alisyah Pratama Paputungan Sri Astuti Thamrin Sumarsih . . Syaharuddin Syaharuddin Wahdaniyah Wahdaniyah, Wahdaniyah Wahidah Abdullah Wahyudi Wahyudi Widianti, Reski Zandy Pratama