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Pengaruh Diversifikasi Program Studi Terhadap Minat Kuliah Mahasiswa Pada Universitas Islam Negeri Alauddin Makassar Effendi, Ahmad
Al-Hikmah Journal for Religious Studies Vol 15, No 2 (2014): Al-Hikmah Journal for Religious Studies
Publisher : Fakultas Adab dan Humaniora UIN Alauddin

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The aims of this research is to test and to analyze the effect of diversified courses to the college studentâs interest. This study uses primary data through a survey of 364 college studentâs as sample of all students of the faculty of Sharia, the faculty of Sciences and Technology and the faculty of Health Sciences. The survey was conducted from October to November2012. Data were analyzed using regression methods by Statistical Program for Social Science (SPSS).The results showed that brand image has appositive and significant effect to the college studentâs interest. Considering the results, the Alauddin Islamic State University must continue to innovate in the form of a diversified program of study in order to compete with competitors.

PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI TERHADAP AKTIVITAS FISIK SISWA (STUDI PADA SMK NEGERI 8 SURABAYA KELAS X) EFFENDI, AHMAD
Jurnal Pendidikan Olahraga dan Kesehatan Vol 2, No 3 (2014): Volume 2 Nomor 3 Tahun 2014
Publisher : Jurnal Pendidikan Olahraga dan Kesehatan

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Abstrak  Aktivitas fisik sangat penting bagi kesehatan manusia dalam melakukan kegiatan sehari-hari. Aktivitas kurang gerak yang diakibatkan karena terlalu seringnya bermain game online maupun offline, internetan, menonton televisi terlalu berlebihan akan mengakibatkan resiko kegemukan. Kegemukan seseorang dianggap sebagai faktor resiko terjadinya berbagai penyakit, seperti kencing manis, jantung, hipertensi dan banyak yang lainnya. Salah satu upaya yang dianggap dapat mengurangi resiko kegemukan adalah dengan meningkatakan aktivitas fisik. Aktivitas fisik tidak hanya terbatas pada kegiatan khusus olahraga, tetapi juga kegiatan lain yang membutuhkan kerja fisik, seperti menyapu, mengepel, mencuci, berjalan, menari, melukis, mencangkul, jalan-jalan dan lain sebagainya. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh serta seberapa besar pengguna teknologi informasi terhadap aktivitas fisik siswa di SMK Negeri 8 Surabaya. Penelitian ini merupakan penelitian non eksperimen.Subjek dalam penelitian ini adalah siswa kelas X SMK Negeri 8 Surabaya  dengan menggunakan cluster random sampling yang terdiri dari 16 kelas dengan total poulasi 558 siswa yang berkategori 72 siswa putra dan 486 siswa putri. Dan dari hasil cluster random sampling didapat 5 kelas dengan total sampel 150 siswa. Dari hasil penghitungan statistik dapat menyimpulkan bahwa tidak ada pengaruh yang signifikan antara penggunaan teknologi informasi terhadap aktivitas fisik siswa.Karena pengujian data yang dilakukan menunjukkan bahwa r hitung lebih kecil dibanding r tabelrhitung (-.717) > rtabel (0,197). Kata Kunci : Teknologi Informasi, Aktivitas Fisik Siswa Abstract Physical activity is very important for human health in performing daily activities. Sedentary activity caus too often play games online and offline, the Internet, watch TV too much will result in the risk of obesity. Overweight person is considered as a risk factor for many diseases, such as diabetes, heart disease, hypertension and many others. One effort that is thought to reduce the risk of obesity is to greater physical activity. Physical activity is not only limited to the particular sports activities, but also other activities that require physical work, such as sweeping, mopping, washing, walking, dancing, painting, digging, roads and so forth . This study aims to determine whether there is influence and how much users of information technology to the physical activity of students in SMK Negeri 8 Surabaya. This research is non-experimental. Subjects in this study were students of class X 8 SMK Negeri Surabaya by using cluster random sampling consisting of 16 classes with a total of 558 students were categorized population 72 486 students boys and girls. And of the results obtained cluster random sampling 5 classes with a total sample of 167 students. From the results of statistical calculation can be concluded that there was no significant effect among users of information technology on students' physical activity. Because the test data shows that r count r is smaller than the table rarithmetic ( -.717 ) > rtable ( 0.197 ). Keywords : Information Technology, Physical Activity Students.

Relasi Turats dan Hadatsah : Komparasi Pendekatan Hasan Hanafi dan Muhammad Abid Al-Jabiri Effendi, Ahmad
Tafhim Al-'Ilmi Vol. 15 No. 01 (2023): Agustus 2023
Publisher : Sekolah Tinggi Ilmu Tarbiyah (STIT) Aqidah Usymuni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37459/tafhim.v15i01.6888

Artikel ini berisi uraian tentang pendekatan Hasan Hanafi dan Muhammad Abid Al-Jabiri dalam memahami hubungan turats dan hadatsah. Tujuan dari penelitian ini adalah untuk membandingkan kedua pendekatan pemikir tersebut tentang turat dan hadatsah. Metode penelitian didasarkan sepenuhnya pada metode penelitian kepustakaan (library research) untuk referensi dan sumber primer dan sekundernya. Di antara temuan penelitian adalah: pertama, Hasan Hanafi dan Muhammad Abid Al-Jabiri berpikir bahwa turats murni baik, dan bisa menjadi alternatif untuk mencapai modernitas, terutama di masyarakat Arab serta komunitas Muslim pada umumnya. Kedua, keduanya menolak pembacaan dan pemahaman tradisionalis dan liberalis tentang turats karena mereka tidak memberikan dampak yang signifikan terhadap kemajuan. Ketiga, kedua pemikir ini mempelajari turats dan hadatsah melalui pendekatan filosofis. Akhirnya, pemikiran mereka dipengaruhi oleh beberapa pemikiran yang telah dikembangkan sebelumnya. Kata Kunci : Turats, Hadatsah.

Bahasa Inggris THE IMPACT OF SELF-SATISFACTION AND DISTRACTION ON KALLA INTI KARSA EMPLOYEES PERFORMANCE WITH FOMO MODERATION Muhammad Fajar Nur; Suhartini, Eka; Indriyani, Eka; Effendi, Ahmad; Rusnawati
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 14 No 2 (2024): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v14i2.49166

Social media can hinder employee performance in companies, as different levels of self-satisfaction and distractions affect productivity. This research aims to determine the effect of self-satisfaction and work distractions on employee performance, with fear of missing out (FOMO) as a moderator. The study uses primary data, with non-probability sampling and a sample size of 135, based on a formula by Isaac & Michael. It employs quantitative research methods, focusing on Kalla Inti Karsa employees with a minimum of one year of experience, up to middle manager level. Data analysis is conducted using SEM and SmartPLS software. Results indicate that self-satisfaction significantly and positively affects employee performance. Distraction at work does not have a significant negative effect on performance. FOMO significantly and positively moderates the relationship between self-satisfaction and performance but does not significantly moderate the impact of distraction at work on performance.

Analysis of the Integration of Tahfiz Al-Qur'an in the Curriculum: Its Impact on Student Achievement Effendi, Ahmad; Hairunnisa, Hairunnisa; Jamaliah, Jamaliah
At-tadzkir: Islamic Education Journal Vol. 4 No. 1 (2025): Progressive Islamic Education
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/attadzkir.v4i1.135

This study aims to analyze the integration of the Tahfiz Al-Qur'an program in the education curriculum and its impact on student achievement through a library research approach. This study was conducted by tracing various literature sources such as books, scientific journals, educational articles, and relevant previous research results. The main focus of the study is to understand the concept of tahfiz integration in the general school curriculum and examine its contribution to the cognitive, affective, and spiritual aspects of students. The results of the study indicate that the integration of the tahfiz Al-Qur'an program not only improves students' memorization abilities, but also plays a role in forming disciplined character, strengthening learning motivation, and improving overall academic achievement. This approach has a positive influence on the balance between intellectual and spiritual education, and creates a more religious and conducive learning environment. This study recommends the need to develop an integrative curriculum that combines Al-Qur'an education with general learning systematically, in order to create a holistic and sustainable quality of education.

Pengaruh Trend Dan Brand Image Terhadap Keputusan Pembelian Dengan Gaya Hidup Sebagai Variabel Intervening Pada Pelanggan Jilbab Merek Bella Square Di Kabupaten Kolaka Hijriyanti, Sri Ainun; Effendi, Ahmad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.36868

ABSTRACT The aim of this study was to determine the effect of trend and brand image on purchasing decisions intervening by lifestyle on customers of the Bella Square hijab brand in Kolaka district. Structural Equation Modeling (SEM) with the help of the SmartPLS application version 3.0 for Windows is used in this research data analysis technique to examine trends, brand image, purchasing decisions, and style and lifestyle as intervening variables The results of this study indicate that trend has a negative and insignificant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, trend has a positive and significant effect on lifestyle, brand image has a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on purchasing decisions, trend has a positive and significant effect on purchasing decisions through lifestyle as an intervening variable, brand image has a positive and significant effect on purchasing decisions through lifestyle as an intervening variable for customers of the Bella Square hijab brand. Keywords: Trend, Brand Image, Lifestyle and Purchase Decision

Pengaruh Iklan Online dan Harga terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening pada Konsumen Tokopedia di Kota Makassar Hamka, Wahyuni; Effendi, Ahmad; Jafar, Akhmad
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41285

ABSTRACT The purpose of this study is: First, to analyze the influence of online advertising on purchasing decisions. Second, to analyze the effect of price on purchasing decisions. Third, to analyze the effect of online advertising on buying interest. Fourth, to analyze the effect of price on buying interest. Fifth, to analyze the influence of buying interest on purchasing decisions. Sixth, to analyze the influence of online advertising on purchase decisions through buying interest as an intervening variable. Seventh, to analyze the effect of price on purchasing decisions through buying interest as an intervening variable. The sampling technique used was non-probability with a sample of 105 respondents. The data analysis technique in this study is using Structural Equation Modeling (SEM) using the help of smartPLS version 3.0 for windows. The results of this study show that: First, online advertising has a positive and significant effect on purchasing decisions. Second, price has a negative and insignificant effect on purchasing decisions. Third, online advertising has a positive and significant effect on buying interest. Fourth, prices have a positive and significant effect on buying interest. Fifth, buying interest has a positive and significant effect on purchasing decisions. Sixth, online advertising has a positive and significant effect on purchasing decisions through purchase interest as an intervening variable. Seventh, price has a positive and significant effect on purchasing decisions through buying interest as an intervening variable. Keywords: Online Advertising, Price, Purchase Decision, Buying Interest

Pengaruh Customer Bonding dan Customer Realtionship Marketing terhadap Loyalitas Pelanggan BNI Kota Makassar dengan Kepuasan Pelanggan Sebagai Variabel Intervening Ria, Jumriah; Effendi, Ahmad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i2.46725

Penelitian ini bertujuan untuk mengetahui pengaruh customer bonding dan customer relationship marketing terhadap loyalitas pelanggan BNI Kota Makassar dengan kepuasan pelanggan sebagai variabel intervening. Penelitian ini menggunakan data primer dan data sekunder, teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan pengukuran menggunakan rumus Hair, sehingga jumlah sampel dalam penelitian ini sebanyak 170 responden. Objek penelitian ini yaitu pelanggan atau nasabah bank BNI Kota Makassar. Jenis penelitian yang digunakan adalah penelitian kuantitatif dan teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modeling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, Berdasarkan hasil penelitian yang telah dilakukan menunjukkan Customer Bonding berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan BNI Kota Makassar, Customer Relationship Marketing berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan BNI Kota Makassar, Customer Bonding berpengaruh terhadap Kepuasan Pelanggan BNI Kota Makassar, Customer Relationship Marketing berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan BNI Kota Makassar, Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan BNI Kota Makassar, Kepuasan Pelanggan berpengaruh positif dan signifikan memediasi pengaruh Customer Bonding terhadap Loyalitas Pelanggan BNI Kota Makassar, Kepuasan Pelanggan tidak berpengaruh positif dan signifikan memediasi pengaruh Customer Relationship Marketing terhadap Loyalitas BNI Kota Makassar. Kata kunci: Bank Negara Indonesia (BNI) Customer Bonding, Customer Relationship Marketing, Loyalitas Pelanggan, Kepuasan Pelanggan

Pengaruh Jumlah Followers, Selebriti Endorsemen, dan e-Wom terhadap Minat Beli Pengguna Sosial Media Tik Tok (Studi Kasus Gen-Z Kota Makassar) Nur Aida; Effendi, Ahmad
Study of Scientific and Behavioral Management Vol 5 No 4 (2024): Work Life Balance
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i4.50241

Penelitian ini bertujuan untuk mengetahui apakah jumlah followers, selebriti endorsement, dan e-WOM berpengaruh terhadap minat beli pengguna sosial media Tik Tok pada generasi Z Kota Makassar.Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan pendekatan asosiatif. Populasi dalam penelitian ini adalah Generasi Z (Gen-Z) di Kota Makassar yang menggunakan aplikasi Tik Tok. Dalam menentukan jumlah sampel diambil dengan menggunakan Rumus Hair, jumlah sampel untuk penelitian ini adalah : n = jumlah indikator × 10. Jumlah indikator dalam penelitian ini ada 13, Berdasarkan rumus tersebut, maka sampel yang diperoleh sebagai berikut: ? = 13 × 10 = 130 responden. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu kuesioner dengan metode survey, dengan pemberian skor pada kuesioner menggunakan skala likert, Metode analisi yang digunakan adalah Statistical Product and Service Solution (SPSS). Hasil penelitian menujukkan bahwa variabel jumlah followers memiliki pengaruh signifikan terhadap terhadap minat beli pengguna sosial media Tik Tok Generasi Z di Kota Makassar. Variabel selebriti endorsement memiliki pengaruh yang signifikan terhadap terhadap minat beli pengguna sosial media Tik Tok Generasi Z di Kota Makassar. Variabel E-Wom memiliki pengaruh yang signifikan terhadap terhadap minat beli pengguna sosial media Tik Tok Generasi Z di Kota Makassar. Kata Kunci: Jumlah Followers, Selebriti Endorsement, E-Wom dan Minat Beli

Pengaruh Fitur dan Citra Merek terhadap Keputusan Pembelian Iphone yang Dimoderasi Gaya Hidup Konsumen di Kabupaten Takalar Meliska, Riska; Effendi, Ahmad
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.51389

This research aims to determine the influence of features and brand image on iPhone purchasing decisions which are moderated by consumer lifestyle in TakalarRegency. This research uses primary data and secondary data, the sampling technique in this research uses a non-probability sampling technique using the Hair formula, so the total sample in this research is 120 respondents. This type of research is associative research using a quantitative approach, the data analysis technique in this research is using Structural Equation Modeling (SEM) using the help of SmartPLS version 4.0 for Windows, which is directed at answering the problem formulation or hypothesis that has been formulated in this research and is directed to test the relationship between the feature variable, brand image, and lifestyle-moderated purchasing decisions. The results of this research show that the feature variable has a positive and significant influence on iPhone purchasing decisions, brand image has a positive and significant influence on iPhone purchasing decisions, lifestyle moderates the influence of features on iPhone purchasing decisions, lifestyle moderates the influence of brand image on iPhone purchasing decisions.

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