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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Aplikasi Bisnis Jurnal Analisis Bisnis Ekonomi Building of Informatics, Technology and Science Respati Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang International Journal of Engineering, Technology and Natural Sciences (IJETS) JURNAL ILMIAH GLOBAL EDUCATION Indonesian Journal of Networking and Security - IJNS Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia Journal of Intelligent Software Systems Teknomatika: Jurnal Informatika dan Komputer JURNAL MULTIDISIPLIN BHATARA Jurnal Analisis Bisnis Ekonomi
Hera Wasiati
Universitas Teknologi Digital Indonesia
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
PENGARUH PBV DAN NPM TERHADAP HARGA SAHAM PERUSAHAAN DEPARTMENT STORE DI BEI Dixian Bhikuning; Dara Kusumawati; Hera wasiati; Ivan Jaka Perdana
Jurnal Ilmiah Global Education Vol. 4 No. 1 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 1, Maret 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i1.552

Abstract

This study's benefits include examining the effects of Net Profit Margin (NPM) and Price to Book Value (PBV) on Stock Price in Department Store companies listed on the Indonesia Stock Exchange between 2012 until 2021. Three Department Store companies that were listed on the Indonesia Stock Exchange between 2012 until 2021 comprise the sample for this quantitative study. The Classic Assumption Test, Multiple Linear Regression Analysis, Correlation Coefficient, Determination Coefficient, and t-Test and F-Test are the data analysis techniques utilized. The t-Test Research's findings had a significance of 0.216 or greater, indicating that the Price Book Value has no bearing on the stock price of the business. The T-Test Research Results revealed a significance level of 0.016 < 0.05, indicating that the company's stock price is influenced by Net Profit Margin. While the F-Test Research Results, which were obtained with a significance of 0.012 < 0.05, demonstrate that the Net Profit Margin and Price to Book Value both have an effect on the stock price of the company simultaneously.
Perbandingan Efektivitas Digital Marketing Melalui Platform Instagram dan Tiktok Pada Ritel Makanan dan Minuman Bhikuning, Dixian; Wasiati, Hera; Radinka, Ivanda Davin; Satria, Noval
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3676

Abstract

This research analyzes the comparative effectiveness of digital marketing through Instagram and TikTok platforms in the food and beverage retail sector using a quantitative survey-based approach involving 50 business owners. The research objective is to identify the strategic advantages of each platform based on three key indicators: Engagement Rate, Reach, and Conversion Rate. Descriptive analysis results demonstrate TikTok's superiority in Engagement Rate (8.7% vs 5.2%) and Conversion Rate (3.8% vs 2.1%), while Instagram excels in Reach (12,000 vs 9,500). Multiple linear regression analysis confirms the significant influence of all three indicators on digital marketing effectiveness, with Conversion Rate as the dominant predictor (β=0.41), followed by Engagement Rate (β=0.38) and Reach (β=0.29). The constructed model shows substantial predictive power (R²=0.72). The findings suggest differentiated marketing strategies based on each platform's unique characteristics, with TikTok optimized for interaction and conversion through interactive and trend-responsive content, while Instagram focused on maximizing reach through premium visual content and e-commerce integration. The implications of this research contribute to the development of a data-driven strategic framework for optimizing digital marketing resource allocation.
Dampak Keputusan Investasi, Kinerja Keuntungan dan Komposisi Modal Terhadap Pencapaian Nilai Entitas Ritel (Sektor Supermarket dan Convenience Store) Yang Terdaftar di BEI Periode 2011-2022 Bhikuning, Dixian; Wasiati, Hera; Rahmadani, Anggita Novita
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2101

Abstract

This quantitative study seeks to assess the impact of Investment Decisions (PER), Profitability (ROE), and Capital Composition (DER) on the Company Value (PBV) of five retail companies in the supermarket and convenience store industry Included in the Indonesia Stock Exchange's listings from 2011 onward 2022. Classic assumption tests, multiple linear regression analysis, correlation coefficients, determination coefficients, t-tests, and F-tests were employed to analyze the data. The results of the t-test reveal that there is no connection between profitability and the valuation of retail companies, at a significance level of 0.318 or higher. Another t-test demonstrates a significance level of 0.00, which is less than 0.05. This suggests that investment decisions and capital composition have an impact on the valuation of retail companies in the supermarket and convenience store industry. Conversely, the outcomes of the F-test, achieved at a significance level of 0.00, are below 0.05, indicate that profitability, investment decisions, and capital composition collectively impact the value of retail companies in the supermarket and convenience store industry.
Co-Authors Asyahri Hadi Nasyuha Bhikuning, Dixian Dara Kusumawati Dixian Bhikuning DWI WIJAYANTI Dwi Wijayanti Eddy Supriadi Edi Faizal Indra Yatini Buryadi Istiningsih, Istiningsih Ivan Jaka Perdana Linda Sutriani listyani, Indah Putri Marsono Marsono Mulyatun, Sri Pratama, Guntur B L Radinka, Ivanda Davin Rahmadani, Anggita Novita Satria, Noval SUDARMANTO Sudarmanto Sudarmanto Sudarmanto Sudarmanto, Sudarmanto Sukmaningrum, Dinda Sumiyatun Widyawati, Rahma