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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Scientific Research, Education, and Technology
Achmad Sanusi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Analisis Kompetitif Industri Pertahanan Nasional: Prospek dan Tantangan Pasca Revisi Undang-Undang Nomor 16 Tahun 2012 tentang Industri Pertahanan Adrianus Revi Dwiguna; Athor Subroto; Achmad Sanusi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.415

Abstract

This study aims to examine the developments and dynamics, as well as the challenges of the national defense industry, after the revision of Law No. 16 of 2012 on the Defense Industry, through Law No. 11 of 2020 on Job Creation. This qualitative research uses interviews and literature studies as data collection methods sourced from primary and secondary data, and analyzed using a competitive strength framework. As a result, these regulatory changes are relatively able to have a positive impact, especially regarding the increase in the number of entities and opportunities for financing the defense industry through investment mechanisms by the private sector. In addition, the expansion of the role of BUMS in the supply chain of the national defense industry has also opened up opportunities for technology development and the fulfillment of industrial needs which are regulated through various mechanisms, such as the obligation to fulfill TKDN, to the requirements for Trade, Local Content, and Offsets (IDKLO) in the procurement process for the import of Defense and Security Protection. On the other side, efforts to establish a more competitive industrial ecosystem are also being carried out by the Government in stages through the implementation of the Defense Industry Independence Grand Design, as well as encouraging the implementation of a diversification strategy and optimizing the dual-use strategy in increasing competitiveness, as well as supporting industry continuity.
Elizabeth Arden's Strategy in Winning the Millennial Market Competition through Celebrities Rukmini Triastuti; Palupi Lindiasari Samputra; Achmad Sanusi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6317

Abstract

These digital influencers are third parties who have high popularity and do not always come from artists or public figures but have accounts with many followers. Instagram is a social media platform that is used by beauty teachers, or later also known as beauty vloggers because they often create and post videos about beauty. The phenomenon of digital influencers is growing along with the development of the digital world. The results of the research in the form of the role of digital influencers are associated with the context of promoting a product. Celebrities who have served as ambassadors for Elizabeth Arden are Vendela Kirsebom to promote products, while in the digital era, the role of social media is very important, especially influencers. The purpose of this study is to examine digital marketing strategies using influencers through social media. The methodology used is qualitative. The results of the study compete in a healthy manner to reach a large market in Indonesia, by utilizing technology through influencers in the beauty sector. To find out Elizabeth Arden's company marketing strategy through social media with influencers.
Analysis of Fiscal Incentive Policies in The Electronic Industries Using Regulatory Impact Analysis (RIA) Vierke, Intan Maria Lewiayu; Budhi, Dharma; Achmad Sanusi; Syaiful Ahmar
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.78

Abstract

As one of the sectors that are the focus of the development of Making Indonesia 4.0, the electronics industry is one of the sectors that must accelerate itself in facing high competition in the era of the industrial revolution 4.0, where the development of digital technology and global needs for various technology support instruments are very high. The competitiveness of the electronics industry must be a concern; for this reason, this research will analyse the fiscal incentives applied to the electronics industry sector, especially the Government Borne Import Duty (BMDTP). The implementation of RIA supports the policy-making process by including valuable empirical data for a policy decision and constructing a rational decision framework to examine the potential implications of regulatory policy choices. Based on the analysis conducted, the data shows that the BMDTP policy is to encourage the ease of importing raw materials that can increase industrial competitiveness; the application of the BMDTP policy is clear and understandable; only inconsistencies in the timing of its implementation, and the performance of the electronics sector industry shows the benefits of implementing the BMDTP policy.
The Electronic Industry Intra-Industry Trade Analysis in 10 Indonesian Trading Partners : Case Study: Refrigerator Products Vierke, Intan; Syaiful Ahmar; Achmad Sanusi
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 4 (2023): Vol. 2 No.4 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i4.285

Abstract

The importance of international trade in the context of refrigerator products makes intra-industry trade intensity (IIT) a very relevant tool. In international trade policymaking, particularly concerning refrigerator products, IIT is essential for understanding global economic dynamics, trade patterns, and trade relations between Indonesia and its trading partners. The use of IIT can provide deep insights into the extent to which there is an exchange of similar or similar but different goods among countries involved in the trade of refrigerator products. Therefore, the focus of the problem in this context is the extent to which the Indonesian refrigerator industry depends on ten trading partners in terms of exports and imports of refrigerator products and how this degree of dependence affects the stability of the sector in the face of changing global trade conditions. Regarding exports, India is the most important trading partner with a significant contribution, indicating a dependency that requires special attention. India has also emerged as an essential supplier, albeit with a lower level of dependence. Diversifying export and import markets should be considered to reduce the risk of dependence on certain trading partners. IIT analysis can also provide insights into the competitiveness of Indonesian products in the international market —improvement of export success also depends on understanding intra-industry trade dynamics.
Co-Authors Adrianus Revi Dwiguna Budhi, Dharma Rukmini Triastuti Samputra, Palupi Lindiasari Subroto, Athor Syaiful Ahmar Vierke, Intan Vierke, Intan Maria Lewiayu