Article Per Year (5 Year)
p-Index From 2021 - 2026
1.665
P-Index
This Author published in this journals
All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Akuntansi dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Economic Reviews Journal Benefit : Journal of Bussiness, Economics, and Finance Journal of Innovative and Creativity Jurnal Kawistara
Ni Kadek Winda Yanti
Universitas Pendidikan Nasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Green Economy dan Green Marketing: Studi Magnet Desa Penglipuran Ni Kadek Inten Diana Sari; Ni Kadek Winda Yanti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5231

Abstract

The study purpose was to analyze the influence of Green Economy, Green Marketing, and Green Brand Equity on tourists’ Visiting Intention toward Penglipuran Village, with Environmental Knowledge examined as a mediating variable. This study addresses the research gap by integrating sustainability-based constructs within a single structural model to understand how green practices shape tourists’ behavioral intentions. The study also aims to determine which sustainability dimension contributes most significantly to strengthening tourist intention in destinations recognized for their ecological and cultural preservation. Materials and methods. This study employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). A total of 190 respondents were selected through purposive sampling, consisting of tourists who had visited Penglipuran Village within the last year. Data were collected using Likert-scale questionnaires covering Green Economy, Green Marketing, Green Brand Equity, Environmental Knowledge, and Visiting Intention. Measurement model evaluation included tests of convergent validity, discriminant validity, and construct reliability, while structural model evaluation comprised R-Square, Q-Square, and path analysis using bootstrapping. Results. Findings showed that Green Economy has the strongest positive and significant effect on Visiting Intention, followed by Green Marketing, which demonstrated a moderate yet significant effect. Green Brand Equity indicated a positive but non-significant effect, while Environmental Knowledge showed no significant influence on Visiting Intention. Moreover, Environmental Knowledge did not mediate the relationships between the exogenous variables and Visiting Intention. The model explained 32% of the variance in Visiting Intention, indicating moderate explanatory power. Conclusions. The results highlight that tourists prioritize tangible sustainability practices—such as environmental management, cleanliness, cultural preservation, and green infrastructure—over cognitive factors such as environmental knowledge. Green Economy emerges as the most influential determinant in shaping visiting intention, suggesting that authentic and consistent implementation of green practices is essential for strengthening destination appeal. Environmental Knowledge does not function as a mediator, implying that experiential sustainability plays a more dominant role than cognitive awareness in influencing tourist behavior.
Gentrifikasi Canggu: Perspektif Penduduk Lokal Terhadap Overtourism Ranya Mahaputri Hartono; Ni Kadek Winda Yanti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5298

Abstract

Tourism development in Canggu has increased significantly over the past decade. The transformation of an agrarian area into a modern tourist hub has given rise to the phenomena of overtourism, increased environmental pressures, and gentrification, driving social, economic, and cultural change. This study aims to understand how local communities construct meaning around these changes, how they adapt, and how socio-cultural identities are redefined in a rapidly changing environment. This study uses a descriptive qualitative approach using in-depth interviews, non-participatory observation, and documentation. Data were analyzed using the Miles & Huberman model through data reduction, data presentation, and conclusion drawing. The results show three main findings. First, overtourism is understood ambivalently: residents enjoy economic benefits but experience pressures such as traffic jams, noise pollution, and diminished social interaction. Second, residents adapt through job diversification, room rentals, and land sales, despite the resulting inequality and the risk of losing living space. Third, gentrification causes a shift in cultural identity, ranging from the commercialization of traditional ceremonies to a decline in communal solidarity. This research emphasizes the importance of participatory communication in tourism management so that local communities are not marginalized from their social and economic space.
Co-Authors Ayu Lestari, Ni Kadek Djoko Wijono Komang Tri Angga Kusuma Wardani M Zacky Faluti Ni Kadek Inten Diana Sari Ni Made Dhian Rani Yulianti Rahmad Ramadan Ranya Mahaputri Hartono Silvia Ramadani Suardika, I Wayan Suryani, Putu Sri Yulia Arisnani Widyaningsih