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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Akuntansi dan Bisnis Performance : Jurnal Bisnis dan Akuntansi eCo-Fin AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Benefit : Journal of Bussiness, Economics, and Finance Journal of Innovative and Creativity Jurnal Kawistara Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ni Kadek Winda Yanti
Universitas Pendidikan Nasional
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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MEMAHAMI EMOTIONAL ROLES AND CONNECTIONS DALAM LIVE STREAMING SENIOR INFLUENCER: DAMPAKNYA TERHADAP PENINGKATAN PURCHASE INTENTION GENERASI Z Putu Sri Suryani; Ni Kadek Winda Yanti
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i2.4883

Abstract

The purpose of this study is to determine the influence of audience interaction, emotional appeal, and credibility of senior live streamers on Generation Z's purchasing interest in Denpasar, Bali, especially on the TikTok platform. The author used a survey method, where the study focused on Generation Z users in the Denpasar area who actively watch senior live streaming content on the TikTok platform. This population includes various groups, including students, young workers, and the general public who are digitally active, with a focus on Generation Z who are the dominant users of the platform. The technique used in this study's sampling is non-probability sampling. The results show that Gen Z audience engagement, active two-way interactions, such as comment responses and live question and answer sessions, can create a sense of belonging and increase audience engagement. Furthermore, emotional appeals built through inspirational narratives, humor, or content relevant to everyday life have been shown to strengthen parasocial bonds and drive purchase intention. Based on the coefficient of determination (R-square) analysis of 56.8%, it can be concluded that there are still 43.2% of factors outside the model that influence Generation Z's purchase intention. Therefore, future researchers are advised to add other variables such as social influence, brand trust, perceived value, or content quality to the research model, either as independent or intervening variables, to provide a more comprehensive explanation of the factors influencing Generation Z's purchase intention.
Pengaruh Green Marketing dan Green Awareness terhadap Keputusan Pembelian Produk The Body Shop di Bali yang Dimediasi oleh Green Brand Image Ni Putu Mirna Permatasari; Nuning Indah Pratiwi; Ni Nyoman Sri Wisudawati; Ni Kadek Winda Yanti
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.2013

Abstract

The cosmetics sector ranks among the foremost generators of plastic waste globally, encompassing Indonesia as well. In Bali, despite the enforcement of plastic reduction policies, inorganic waste continues to pose a formidable challenge. This research seeks to examine the impact of sustainable marketing and environmental consciousness on purchase intentions for The Body Shop products in Bali, positioning green brand perception as the mediating factor. Employing a quantitative approach, questionnaires were distributed to 170 participants selected via purposive sampling. The gathered data underwent analysis using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) via SmartPLS software. Findings reveal that decisions to acquire eco-friendly products are predominantly shaped by green brand image, surpassing the direct effects of sustainable marketing or environmental awareness. Furthermore, eco-brand perceptions effectively act as a bridging mechanism, connecting environmentally focused marketing strategies and green awareness to consumers' buying decisions. In conclusion, firms are urged to prioritize the cultivation of a robust, credible image of ecological responsibility, beyond mere promotional efforts, to drive authentic consumer purchasing actions.
User Generated Content Strategi untuk Menarik Pembelian Produk Ramah Lingkungan oleh Gen Z I Wayan Suardika; Ni Kadek Winda Yanti
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1461

Abstract

Abstract This study aims to analyze the influence of online brand experience and trust, community reviews and opinions, and green signaling and social status on the purchase intention of Generation Z for Sensatia Botanicals products. The study population consisted of Generation Z consumers in Bali who actively use Sensatia Botanicals, with a purposive sample of 100 respondents. Data were collected through online and offline questionnaires and analyzed using PLS-SEM to test validity, reliability, and relationships among variables. The results indicate that all three independent variables have a positive and significant effect on purchase intention. Online brand experience and trust provide consistent digital brand interactions, community reviews and opinions enhance credibility through UGC, and green signaling and social status increase symbolic value for young consumers. These findings contribute theoretically to sustainable digital marketing literature and practically guide local brands in managing UGC strategies to boost Generation Z’s purchase intention.
PEMBERDAYAAN SUMBER DAYA MASYARAKAT UNTUK INVESTASI LOKAL DALAM WISATA BAHARI: PENDEKATAN BERKELANJUTAN UNTUK PEMBANGUNAN KOMUNITAS PESISIR Ni Kadek Winda Yanti; Maxwell Yost; Gloria Velove Kale; Nyoman Sri Wisudawati
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 9 (2026): MARTABE : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i9.3754-3762

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk berkontribusi pada pemanfaatan sumber daya lokal menjadi investasi mandiri oleh masyarakat dalam pengembangan pariwisata bahari. Kegiatan ini dilaksanakan di Desa Bugbug, Kecamatan Manggis, Kabupaten Karangasem, Provinsi Bali, dengan tujuan mengurangi ketergantungan masyarakat terhadap investasi asing yang berdampak buruk bagi lingkungan dan masyarakat dalam jangka panjang. Pelaksanaan kegiatan dilakukan melalui survei lapangan yang melibatkan masyarakat serta pihak pengelola, dan terbagi ke dalam beberapa tahapan, yaitu perencanaan, persiapan, pelaksanaan, dan evaluasi. Kegiatan ini menghasilkan peta investasi lokal yang dapat memenuhi kebutuhan masyarakat terkait pariwisata bahari di kawasan wisata Desa Bugbug. Hasil kegiatan ini diharapkan dapat diterapkan secara konsisten oleh masyarakat demi mewujudkan pariwisata inklusif yang berkelanjutan.
Co-Authors Ayu Lestari, Ni Kadek Djoko Wijono Gloria Velove Kale I Gusti Ayu Tirtayani I Wayan Suardika Komang Tri Angga Kusuma Wardani Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari M. Zacky Faluti Maxwell Yost Ni Kadek Dilasanthika Ni Kadek Inten Diana Sari Ni Komang Widya Asti Mayang Sari Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Mirna Permatasari Nuning Indah Pratiwi Nyoman Sri Wisudawati Putu Ratna Juwita Sari Putu Sri Suryani Rahmad Ramadan Ranya Mahaputri Hartono Silvia Ramadani Yulia Arisnani Widyaningsih