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THE IMPLEMENTATION OF SALES PROMOTION AND EASE OF PAYMENT METHODS FOOD AND BEVERAGE BUSINESSES IN PARAPAT TOURIST AREA ON CUSTOMER REVISIT INTEREST Syahrul Syahrul; Riana Handayani Silalahi; Sepdwiyana Donargo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the impacts of sales promotion, payment methods, and the simultaneous effect of both sales promotion and payment methods on customer revisit intention in the food and beverage business in Parapat. The data analysis used in this research is quantitative analysis, processed using the Statistical Package for the Social Sciences (SPSS). This type of research is associative or causal, aiming to determine the relationship or influence of sales promotion and the ease of payment methods on customer revisit intention. The results show that the t-value of 5.783, which is greater than the t-table value of 1.984, with a correlation value of 0.869. This indicates that sales promotion has a positive and significant influence, categorized as "very strong," on customer interest in revisiting food and beverage establishments in Parapat. Furthermore, a positive influence and a strong category were found for the ease of payment methods variable on revisit intention, with a value of 0.742. This signifies that the ease of payment methods has a positive, significant, and strong relationship with customer revisit intention. The simultaneous analysis yielded a value of 5.168, exceeding the t-table of 1.798, with a correlation coefficient of 0.917, placing the influence of both variables in the "very strong" category. Therefore, sales promotion and the ease of payment methods collectively have a positive and significant influence on customer revisit intention in Parapat. Based on the linear regression equation, visitor intention to return will increase by 0.253 for every 1% increase in sales promotion, and similarly, revisit intention will increase by 0.232 for every 1% increase in the ease of payment methods.
Dampak Destination Management Organization (DMO) terhadap Pengembangan Pariwisata Berkelanjutan di Kabupaten Samosir Syahrul Syahrul; Abdul Kadir Ritonga; Muhammad Zulfan; Enny Hasriyani
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.604

Abstract

This study aimed to evaluate the effectiveness of the Destination Management Organization (DMO) program on tourism development in Samosir Regency. The research employed a causal design, analyzing the relationship between the DMO program and tourism development as the dependent variable. The study’s population included government officials involved in the tourism sector, stakeholders, participants in the DMO program, and tourists. Data analysis was conducted using descriptive methods and the impact analysis approach, complemented by regression analysis performed with SPSS. The findings revealed that the DMO program positively and significantly influenced various aspects of tourism development. Specifically, it contributed to economic growth (21.20%), socio-cultural management (34.20%), environmental sustainability (16.30%), sustainable management (28.70%), and human resource (HR) development (40.40%). While most contributions were categorized as medium, HR development demonstrated a strong positive correlation. Stakeholders actively participated and collaborated in the planning, implementation, and decision-making processes of the DMO program. The program provided significant benefits, including improved stakeholder communication, enhanced service quality, and strengthened tourism promotion in Samosir Regency. Policymakers and stakeholders are encouraged to continue supporting the DMO program to maximize its potential. These findings offer valuable insights into the application of the DMO program, particularly in enhancing competitiveness through effective resource management. The program’s contributions span economic growth, socio-cultural enrichment, environmental sustainability, and HR development, underscoring its comprehensive impact on tourism development.
English Language Variation of Tourist Guide and Local Souvenir Seller: A Case Study of Tigarihit Tourism Village Booni Tauhid; Syahrul Syahrul; Muhammad Zulfan
Journal of Social Research Vol. 3 No. 3 (2024): Journal of Social Research
Publisher : International Journal Labs

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Abstract

This study investigates the contribution of English education and the variations in English conversation between tourist guides and shopkeepers with international tourists in Tiga Rihit Tourism Village, Kampung Warna Warni, Simalungun Regency. This research uses a qualitative approach by collecting data through interviews, observation, and documentation. Random four respondents were interviewed for this transcript, they are Indonesians who work as tourist guides and local souvenir sellers. Segmental attributes of English variation are explored in various aspects, such as 1) standard and non-standard English, 2) grammatical variations, 3) omissions, and 4) repetitions. The positive impacts of English include increasing employment opportunities, increasing income, and improving people's quality of life. This study shows that in terms of education, the use of English also has an important role in improving the quality of education in the Tiga Rihit Tourism Village. The use of English also has an important role in improving the quality of education in the Tiga Rihit Tourism Village, Kampung Warna Warni, Simalungun Regency. English is used to increase community insight and knowledge and improve the quality of learning in schools in the village. Variations that occur in conversations carried out by tour guides and souvenir sellers include the use of non-standard English, grammatical errors, word omissions, and word repetition. Therefore, the use of English is expected to broaden the horizons and knowledge of people in the village. The English variation in conversations by Asian tourists is similar to Indonesian tourist guides and local souvenir sellers, wherein nonstandard English, repletion, and omission can be found.
GPT Chat Integration in Project Based Learning in Learning: A Systematic Literature Review Iwan Purnama; Firman Edi; Syahrul; Risnawati Agustin; Nuridin Widya Pranoto
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.6712

Abstract

The evolution of technology in education has opened new doors for innovative teaching methods. One such breakthrough tool is ChatGPT, a learning model developed by Open AI. Open AI has huge potential, not only to increase efficiency but also to improve pedagogy for more engaging learning experiences. The purpose of this research is to test the integration of GPT Chat in Project Based-Learning in Learning. This research uses a systematic literature review method using Preferred Reporting Items for Systematic Reviews (PRISMA). The results of this research explain that in the Industrial Revolution Era 4.0, educational institutions must prepare new literacy and orientation in the field of education, the new literacy itself is in the form of data, technology, and human resource literacy. Project-based learning is a learning model that emphasizes student activity in solving various problems through a series of activities starting with gathering information, planning a project, and producing a particular product packaged in the form of project work. The stages of project-based learning are Determining basic questions, developing a project plan, Developing a schedule, Monitoring, Test results, and Evaluation of experience. ChatGPT is a research tool or “thought partner”, and is said to be useful for a variety of teaching purposes. The application of the PjBL model has the potential to improve student learning outcomes and motivation in Indonesia. Therefore, the integration of GPT chat with Project Based-learning in learning needs to receive further attention so that it can make a more significant contribution to improving the quality of learning and student motivation in Indonesia.
Co-Authors Abdul Kadir Ritonga Booni Tauhid Enny Hasriyani Firman Edi Iwan Purnama Muhammad Zulfan Muhammad Zulfan Nuridin Widya Pranoto Riana Handayani Silalahi Risnawati Agustin Sepdwiyana Donargo