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All Journal Potensio JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Indonesian Journal of Community Services Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Finance Management INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW IIJSE SASI International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Anna Widiastuti
STIENU JEPARA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Inklusi Keuangan, Literasi Keuangan, Modal Usaha Dan Pemanfaatan Media Sosial Terhadap Keberlanjutan UMKM Di Jepara Chudlori, Arif Rahman; Widiastuti, Anna
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7887

Abstract

This study aims to analyze the influence of financial inclusion, financial literacy, venture capital, and social media utilization on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Jepara Regency. The approach used in this study is quantitative with a survey method, where data is collected through distributing questionnaires to MSME actors. The population in this study is all MSME actors in Jepara Regency, totaling 81,909 business units. The sampling technique used random sampling, and the number of samples is determined using the Slovin formula with a 10% error rate, resulting in 100 respondents. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that all independent variables, namely financial inclusion, financial literacy, venture capital, and social media utilization, have a positive and significant effect on the sustainability of MSMEs. This finding supports the Resource-Based View (RBV) theory, which states that optimal management of internal resources can increase competitiveness and business continuity. This research offers practical implications for MSMEs and local governments to strengthen access to financial services, improve financial literacy capacity, and utilize digital technology to support business sustainability. This study has limitations in coverage and sample size, so it is recommended that future research expand the population and consider a mixed-method approach to obtain more comprehensive results.
Bridging External Store Stimuli And Internal Psychological Drives To Increase Impulse Buying In Modern Stores Kumala Dwi, Shinta; ali; Widiastuti, Anna
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2802

Abstract

This research aims to analyze the influence of product diversity on impulse buying behavior, with hedonic shopping motivation acting as a mediating variable within a modern retail environment. Amidst a significant shift in consumer behavior toward seeking experience and pleasure , this study addresses a research gap in the Southeast Asian market by examining how an extensive assortment of brands, sizes, and product qualities often exceeding 18,000 items captures consumer attention and triggers unplanned purchases. The methodology involves an empirical analysis of consumer responses to external store stimuli and internal psychological drives. Findings reveal that product diversity has a positive and significant effect on both impulse buying and hedonic shopping motivation. Furthermore, hedonic shopping motivation serves as a vital mediator, as the results indicate that a broad product range is most effective in driving impulse purchases when it successfully generates a pleasant emotional drive in the consumer. These results offer practical implications for retail managers, suggesting that to stabilize fluctuating transaction data and counter decreasing impulse buying frequency, they must focus on creating an emotionally stimulating shopping experience that enhances sensory satisfaction.
The Role Of Social Media Marketing And Performance Expectancy On Enrollment Decision At MAN 1 Jepara: Social Media Interaction And Enrollment Intention As Mediating Variables Setyani, Lusi; Ali, Ali; Widiastuti, Anna
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10484

Abstract

Social Media Marketing is currently one of the most important marketing strategies for both profit and non-profit businesses, including educational institutions or schools. This study aims to analyze the role of social media marketing and performance expectancy on enrollment decisions at MAN 1 Jepara, with social media interaction and enrollment intention as mediating variables, while the analytical tool used was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study indicate that the analysis of the direct influence of social media marketing and performance expectancy on enrollment decisions is proven to be acceptable. Likewise, the indirect influence of the variables of social media interaction and enrollment intention is proven to be acceptable. These findings confirm that madrasah marketing strategies need to emphasize not only the intensity of digital promotions, but also improving the quality of interactions and managing educational performance expectations to encourage prospective students' enrollment decisions. This research provides theoretical implications for the development of educational marketing studies and practical implications for madrasa administrators in designing more effective digital-based student admission strategies
Customary Law as a Pathway to Social Justice: A Comparative Analysis of Corporate Social Responsibility and Performance Requirements in Indonesian and Vietnamese Foreign Investment Frameworks Arifin, Miftah; Arifin, Zainal; Widiastuti, Anna; Ismanto, Hadi; Giang, Vu Le
SASI Volume 32 Issue 1, March 2026
Publisher : Faculty of Law, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47268/sasi.v32i1.3425

Abstract

Introduction: Economic globalization has strengthened foreign investment flows in developing countries such as Indonesia and Vietnam. However, investment policy orientations that overemphasize economic efficiency often ignore social justice for local communities. This inequality raises the need to revisit the legal framework that governs the relationship between foreign investors and the recipient community. Customary law is seen as a source of values and moral principles that can strengthen social legitimacy in the practice of foreign direct investment (FDI).Purposes of the Research:  This study aims to analyze how customary law can play a role in restoring social justice through the implementation of corporate social responsibility (CSR) and performance requirements in foreign investment, by comparing the legal frameworks of Indonesia and Vietnam, this study seeks to find a model of customary law integration that is able to balance economic interests with the social and cultural values of local communities.Methods of the Research: This study uses a normative-comparative legal approach by analyzing laws and regulations, policy documents, and CSR implementation practices in Indonesia and Vietnam. Data was collected through literature studies and content analysis of various primary and secondary legal sources. A comparative approach is used to identify similarities and differences in the application of customary law as the basis for foreign investment policies in both countries.Results of the Research: The results of the study show that Indonesia has adopted customary law principles, such as mutual cooperation and social justice, within the legal framework of CSR and investment performance requirements. In contrast, Vietnam still emphasizes socialist state policies without explicit recognition of local customary law values. The integration of customary law has been proven to strengthen the social legitimacy and sustainability of investments, as it fosters corporate social responsibility that is in line with community values and promotes more equitable and inclusive development.
The Effect of Flash Sale and Delivery Experience on Repurchase Decision Mediated by Customer Satisfaction: A SEM-PLS Study on Gen Z Shopee Consumers of Skintific Misbakhuddin, Agam; Riyoko, Sisno; Widiastuti, Anna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9427

Abstract

This study aims to analyze the effect of flash sales and delivery experience on repurchase decisions with customer satisfaction among Generation Z consumers of Skintific skincare products on Shopee. The population of this study consists of all consumers of Skintific skincare products on Shopee, whose total number is not precisely known. The sample comprised 100 respondents selected using a purposive sampling technique. Instrument testing in this study employed validity and reliability tests. The data analysis method used structural equation modeling (SEM) with SmartPLS software version 3.29. The results indicate that flash sales have no effect on repurchase decisions, delivery experience has a positive and significant effect on repurchase decisions, flash sales have no effect on customer satisfaction, delivery experience has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on repurchase decisions of Skintific skincare products on Shopee among Generation Z consumers. The implication of this study is that Generation Z consumers tend to make repeat purchases because they feel satisfied with the shopping experience they receive, particularly related to service quality and product delivery.
Improving Financial Management Behavior Influenced by Financial Knowledge, Financial Attitude, and Gender in Housewives Yohana, Salsa Nur; Widiastuti, Anna
Jurnal Akuntansi & Keuangan Unja Vol 11 No 01 (2026): Jurnal Akuntansi & Keuangan Unja
Publisher : Magister Ilmu Akuntansi Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jaku.v11i01.52705

Abstract

Housewives play a crucial role in family financial management. However, low financial literacy and attitudes toward finance, as well as gender differences in financial decision-making, remain challenges. This study aims to analyze the influence of financial knowledge, financial attitudes, and gender on financial management behavior using a quantitative approach. The population of this study was 160 housewives in Jepara Regency, selected using random sampling techniques. The research instrument was a questionnaire, and data analysis was conducted using SmartPLS 4. The results indicate that financial knowledge, financial attitude, and gender have a significant direct influence on financial management behavior. This study emphasizes the importance of improving financial literacy, developing positive financial attitudes, and fostering gender equality in financial decision-making to support wiser financial management behavior among housewives. The theoretical contribution of this study tests the hypothesis that individuals’ tendency to engage in financial management behavior is influenced by positive attitudes and subjective norms (the opinions of significant others) as explained in the Theory of Planned Behavior. Meanwhile, the practical contribution provides a basis for developing educational programs that not only improve financial knowledge but also build positive attitudes and strengthen social norms that support good financial behavior among housewives.
Co-Authors Ali Ali Ali Amrullah, M.Faris Anam, A Khoirul Azizah, Shintanur Chudlori, Arif Rahman Dewi Hastuti Giang, Vu Le Hadi Ismanto Hanun, Rias Untian Kumala Dwi, Shinta Miftah Arifin Misbakhuddin, Agam Munna, Navis Nailil Priscilla, Ananda Purnama Agustina, Intan Purnama Agustina Riyoko , Sisno Setyani, Lusi Sisno Riyoko Yohana, Salsa Nur Zainal Arifin Zainul Arifin