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All Journal Potensio Jurnal Mirai Management Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Indonesian Journal of Community Services Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Management - Small and Medium Enterprises (SME's) Studi Ilmu Manajemen dan Organisasi Bima Journal : Business, Management and Accounting Journal Golden Ratio of Finance Management INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW IIJSE SASI International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Anna Widiastuti
STIENU JEPARA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Flash Sale and Delivery Experience on Repurchase Decision Mediated by Customer Satisfaction: A SEM-PLS Study on Gen Z Shopee Consumers of Skintific Misbakhuddin, Agam; Riyoko, Sisno; Widiastuti, Anna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9427

Abstract

This study aims to analyze the effect of flash sales and delivery experience on repurchase decisions with customer satisfaction among Generation Z consumers of Skintific skincare products on Shopee. The population of this study consists of all consumers of Skintific skincare products on Shopee, whose total number is not precisely known. The sample comprised 100 respondents selected using a purposive sampling technique. Instrument testing in this study employed validity and reliability tests. The data analysis method used structural equation modeling (SEM) with SmartPLS software version 3.29. The results indicate that flash sales have no effect on repurchase decisions, delivery experience has a positive and significant effect on repurchase decisions, flash sales have no effect on customer satisfaction, delivery experience has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on repurchase decisions of Skintific skincare products on Shopee among Generation Z consumers. The implication of this study is that Generation Z consumers tend to make repeat purchases because they feel satisfied with the shopping experience they receive, particularly related to service quality and product delivery.
Co-Authors Adawiyah, Irabi’ah Al Ali Ali Ali Amelia, Shafira Amrullah, M.Faris Anam, A Khoirul Azizah, Shintanur Chudlori, Arif Rahman Dewi Hastuti Faishol, Rudy Giang, Vu Le Hadi Ismanto Hanun, Rias Untian Khoiriyah, Ulla Ulfatin Kumala Dwi, Shinta Miftah Arifin Misbakhuddin, Agam Munna, Navis Nailil Nilamsari, Meysa Ayu Priscilla, Ananda Purnama Agustina, Intan Purnama Agustina Riyoko , Sisno Roosdhani, Mohammad Rifqy Sekarsari, Aulya Pratiwi Setyani, Lusi Sisno Riyoko Zainal Arifin Zainul Arifin