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All Journal JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia Revitalisasi : Jurnal Ilmu Manajemen JMK Jurnal Manajemen dan Kewirausahaan FINANCE : International Journal Of Management Finance Aktualisasi Pengabdian Masyarakat: Jurnal Pengabdian Kepada Masyarakat
Mukhamad Rinda Rifa'i
Universitas Islam Kadiri
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Digital Marketing Dan Reference Group Terhadap Peningkatan Jumlah Pelanggan Jasa Fotografi (Studi Kasus Pada Noic Studio Kediri) Mukhamad Rinda Rifa'i; Eka Askafi; Sumarji Sumarji
REVITALISASI : Jurnal Ilmu Manajemen Vol 11 No 1 (2022): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v11i1.2525

Abstract

Marketing includes all activities of the company in adapting to its environment creatively and profitably. Because success in competition will be achieved if the company can create and retain its customers. This has triggered the shift of Noic Studio's marketing strategy from offline marketing to a Digital Marketing strategy, so the promotions and information carried by Noic Studio will be more optimal, effective and efficient, as well as strengthen the sense of trust from customers to become the Reference Group for marketing their photography services. Based on the results of research interviews, it was obtained information that Noic Studio had tried to carry out both strategies optimally but there were several things that had to be optimized, especially in the implementation of the Reference Group strategy. Which was supported by the results of SPSS research partially obtained Digital Marketing (X1) has a Tvalue of 5.720 with sig=0.000 which means that Digital Marketing (X1) has a positive effect on the increase Noic’s customers, While the Reference Group (X2) has a Tvalue of 0.723 with sig=0.472 which means that the Reference Group (X2) does not have a significant effect on the increase. in the number of customer in NOIC studio. Keywords: Marketing, Customer, Noic Studio, Digital Marketing, Reference Group, Interview, SPSS
Analisa Pelaksanaan Sales Strategy Terhadap Peningkatan Jumlah Nasabah Rifa'i, Mukhamad Rinda; Sholihin, Ustadus
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 1 No 1 (2016): Januari
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.163 KB)

Abstract

Riset tentang Kekuatan, Kelemahan, Peluang, dan Ancaman, yang dimilki dan dialami oleh perusahaan merupakan hal yang sangat penting dalam mengetahui kondisi perusahaan yang sebenarnya. Atas dasar inilah peneliti ingin mengetahui bagaimana BRI Unit Pasar Pahing Kediri melakukan kegiatan pemasarannya (Sales Strategy-nya). Hasil penelitian ini dapat digunakan sebagai bahan pertimbangan para Stakeholder dalam memutuskan suatu kebijakan kelangsungan hidup perusahaan. Hasil Analisa SWOT menunjukkan, kekuatan perusahaan berada pada Kuadran II (disarankan diversifikasi strategi). Melalui analisa SPSS dihasilkan, Sales Strategy berpengaruh signifikan pada peningkatan jumlah nasabah sebesar R = 0.732 atau 73.2%.
Penguatan Karakter dan Mentalitas Siswa Melalui Program Pondok Ramadhan di SMAN 1 Plemahan Shivy Indah Novisari; Ericha Lisa Wibowo; Chintia Dewi Basuki; Mukhamad Rinda Rifa’i; Mohammad Sulkifli
Aktualisasi Pengabdian Masyarakat Vol. 4 No. 1 (2026)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/akdimas.v4i1.8470

Abstract

This community service activity aims to strengthen the character and mental resilience of senior high school and vocational students through a guest lecturer program integrated into the Ramadan boarding school (Pondok Ramadhan) activities. The background of this program is based on the increasing need to develop students’ character, discipline, and mental readiness in facing future challenges, which are not yet fully addressed in formal education. This study employs a Participatory Action Research (PAR) approach, consisting of problem identification, planning, implementation, evaluation, and reflection stages. The program was conducted through interactive lectures, group discussions, and reflective sessions incorporating spiritual values relevant to the Ramadan context. The results indicate an improvement in students’ understanding of character values, increased learning motivation, and greater awareness of discipline and responsibility. In addition, students demonstrated high levels of enthusiasm and active participation throughout the program. This activity contributes to the holistic development of students by integrating cognitive, affective, and spiritual dimensions. Therefore, the guest lecturer program within the context of Ramadan activities can serve as an effective and contextual model of community engagement in supporting character development among youth.
Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics Mohammad Saiful Rifai; Fatkhur Rohman Albanjari; Mukhamad Rinda Rifa’i; Fadilla Muhammad Mahdi; Ilza Febrina
Jurnal Iqtisad Vol 13 No 1 (2026): Jurnal Iqtisad
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/iq.v13i1.15720

Abstract

This study is motivated by the rapid development of increasingly creative digital marketing strategies that may raise ethical concerns when conducted without transparency. This study aims to analyze Muslim consumer perceptions of covert marketing practices on viral products in TikTok Shop from the perspective of Islamic business ethics. This research employed a qualitative method with a descriptive approach. Data were collected through in-depth interviews with business actors and consumers. The researcher also conducted observations and documentation related to covert marketing practices. Data analysis techniques included data reduction, data presentation, and conclusion drawing. The findings indicate that covert marketing practices are considered effective in attracting consumer attention because they are able to build emotional closeness and increase trust through promotions presented naturally. Such strategies are commonly implemented through social media, personal recommendations, and the use of third parties in delivering promotional messages. However, in practice, several forms of marketing were found to potentially create unclear information and manipulate consumer perceptions. From the perspective of Islamic business ethics, marketing activities should be based on the principles of honesty, transparency, responsibility, and fairness. Therefore, covert marketing may be permissible as long as it does not involve deception, gharar (uncertainty), or misleading information for consumers. This study emphasizes that the balance between marketing creativity and the implementation of Islamic business ethics is an important factor in creating healthy and sustainable business practices.
Blurred Authenticity in Social Media Marketing: A Literature Review on Its Impact on Consumer Trust Mukhamad Rinda Rifa’i
Finance : International Journal of Management Finance Vol. 3 No. 4 (2026): June
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v3i4.162

Abstract

Background: The proliferation of social media platforms has created an environment in which branded content and genuine personal expression increasingly coexist within the same communicative space, generating conditions of systematic authenticity ambiguity that threaten consumer trust formation. Objective: This study introduces and theorizes blurred authenticity as a structural condition of social media marketing and examines the mechanisms through which it affects consumer trust, with the aim of advancing an integrated conceptual framework applicable to influencer marketing practice. Method: A conceptual narrative literature review synthesizing five anchor studies was complemented by an exploratory qualitative inquiry involving seventeen purposively selected informants from University of Cahaya Surya, encompassing students, lecturers, content creators, and public relations practitioners. Data were analyzed using thematic analysis following Braun and Clarke's six-phase framework. Results: Findings identify narrative-niche consistency as the dominant authenticity heuristic among consumers, cited by 82.4% of informants. Three trust maintenance mechanisms were empirically validated: perceived transparency, narrative coherence, and value alignment. Transparent commercial disclosure enhances trust only when accompanied by substantively candid content. Perceived value misalignment between creators and endorsed brands generates durable trust erosion extending beyond the immediate interaction. Conclusion: Blurred authenticity is a systemic rather than individual phenomenon requiring structural responses from brands, creators, and platforms. Brands that prioritize narrative fit in influencer selection and support genuine communicative candor in branded content are best positioned to sustain consumer trust in increasingly saturated digital markets. Future research should pursue longitudinal, experimental, and cross-cultural designs to validate and extend the conceptual model advanced here.
Co-Authors Chintia Dewi Basuki Eka Askafi Ericha Lisa Wibowo Fadilla Muhammad Mahdi Fatkhur Rohman Albanjari Febrina, Ilza Mohammad Saiful Rifai Mohammad Sulkifli Shivy Indah Novisari Sholihin, Ustadus Sumarji