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All Journal eCo-Buss Jurnal Ekuivalensi Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi dan Manajemen Indonesia Jurnal Bisnis, Manajemen, dan Akuntansi JURSIMA Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) International Journal of Education Management and Religion
Tiurniari Purba
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

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Faktor-Faktor yang Memengaruhi Keputusan Pembelian Kosmetik Merek Hb Dosting Daviena di Kota Batam Fitri Karlisa; Tiurniari Purba
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 12 No. 2 (2025): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v12i2.228

Abstract

Eksplorasi ilmiah ini dimaksudkan untuk mengurai keterkaitan antara kepercayaan konsumen, kualitas produk dan brand image dalam membentuk keputusan akhir konsumen dalam pembelian kosmetik HB Dosting Daviena di kawasan urban Batam. Riset dilaksanakan melalui pendekatan numerik kuantitatif berbasis deskriptif, mengikutsertakan 100 responden yang sebelumnya telah melakukan akuisisi produk tersebut. Penetapan informan dilakukan secara purposive sampling dengan merujuk pada prinsip Lameshow guna menjamin kevalidan representatifitas populasi. Instrumen pengumpulan data berupa kuesioner tertutup, yang telah melewati tahapan verifikasi validitas dan reliabilitas secara metodologis. Jalur analitis data mencakup verifikasi instrumen, telaah asumsi klasik, pemodelan regresi linear berganda, serta pengujian hipotesis melalui perangkat statistik uji t dan uji F. Hasil pengolahan data memperlihatkan bahwa variabel kepercayaan konsumen memberikan kontribusi sebesar 15,4% terhadap dinamika keputusan pembelian, disusul oleh kualitas produk sebesar 28,1%, dan persepsi terhadap brand image sebesar 27,5%. Ketiga elemen tersebut secara komposit menjelaskan 78,5% variansi yang terjadi dalam pengambilan keputusan konsumen. Oleh karena itu, dapat ditarik benang merah bahwa keseluruhan variabel independen tersebut memiliki signifikansi positif baik secara individual maupun kolektif dalam memengaruhi keputusan pembelian kosmetik HB Dosting Daviena oleh konsumen di Kota Batam.
Analysis Of Business Model Canvas (BMC) Of Lushwoods MSMEs Vanessa; Tiurniari Purba
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1152

Abstract

: In Indonesia, the furniture MSME industry experienced a significant surge in performance in early 2025, with strong quarterly and annual growth. The Indonesian furniture industry demonstrated impressive performance, including in Batam. MSMEs in Batam have continued to grow year after year. Batam is a developed industrial city, and the furniture market opportunities in Batam are promising due to the city's rapid growth and strategic location, which supports domestic demand and export potential. Research objecctives: Based on the aforementioned opportunities, the purpose of this paper is to run an MSME business, namely Lushwoods furniture, using a Business Model (BMC) supplemented by a SWOT analysis. Proposed methods: This research is a qualitative study using a participatory approach, involving Lushwoods furniture MSMEs in the target area. The methods applied include: outreach, implementation workshops, mentoring, and evaluation. Result: The results indicate that partners who initially lacked business planning are now able to identify key elements of the BMC, manage resources, and develop marketing strategies and product diversification more effectively. Thus, the implementation of the BMC has proven effective in helping manage frozen food businesses more strategically and sustainably. Conclusions: The application of the canvas business model has proven effective in helping Lushwoods Furniture MSME manage its business in a more planned and strategic manner.
Pengaruh EWOM, Citra Merek, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Produk Skincare pada Tokopedia Fatma Yani; Tiurniari Purba
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7942

Abstract

This study aimed to uncover the extent to which eWOM, perceived brand image, and platform ease of use influence consumer purchasing decisions for Skintific moisturizer on Tokopedia. The method employed was descriptive quantitative, selecting a sample of 96 consumers who had purchased Skintific products, using a purposive sampling technique based on the Lemeshow formula to ensure representativeness. Data were collected through a questionnaire and then analyzed using a series of tests including validity, reliability, classical assumption checking, multiple linear regression, and hypothesis testing using t- and F-tests. The analysis showed that eWOM contributed 13.9% to purchasing decisions, brand image 23.4%, and ease of use 46.1%. The coefficient of determination (R²) of 75.4% indicates that these variables collectively explain most of the variation in purchasing decisions. The t- and F-tests confirmed a positive and significant influence, both individually and simultaneously, on consumer purchasing behavior on Tokopedia.
Co-Authors Fatma Yani Fitri Karlisa Frencilyka Manalu Heryenzus Heryenzus Natalia Br Sembiring Nora Pitri Nainggolan Sapta Kristamus Supriyanto Supriyanto Tiara Mauliza Vanessa