Article Per Year (5 Year)
p-Index From 2021 - 2026
2.357
P-Index
This Author published in this journals
All Journal eCo-Buss Jurnal Ekuivalensi Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi dan Manajemen Indonesia Jurnal Bisnis, Manajemen, dan Akuntansi JURSIMA Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Tabsyir: Jurnal Dakwah Dan Sosial Humaniora International Journal of Education Management and Religion Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Tiurniari Purba
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Kosmetik Merek Hb Dosting Daviena di Kota Batam Fitri Karlisa; Tiurniari Purba
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 12 No. 2 (2025): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v12i2.228

Abstract

Eksplorasi ilmiah ini dimaksudkan untuk mengurai keterkaitan antara kepercayaan konsumen, kualitas produk dan brand image dalam membentuk keputusan akhir konsumen dalam pembelian kosmetik HB Dosting Daviena di kawasan urban Batam. Riset dilaksanakan melalui pendekatan numerik kuantitatif berbasis deskriptif, mengikutsertakan 100 responden yang sebelumnya telah melakukan akuisisi produk tersebut. Penetapan informan dilakukan secara purposive sampling dengan merujuk pada prinsip Lameshow guna menjamin kevalidan representatifitas populasi. Instrumen pengumpulan data berupa kuesioner tertutup, yang telah melewati tahapan verifikasi validitas dan reliabilitas secara metodologis. Jalur analitis data mencakup verifikasi instrumen, telaah asumsi klasik, pemodelan regresi linear berganda, serta pengujian hipotesis melalui perangkat statistik uji t dan uji F. Hasil pengolahan data memperlihatkan bahwa variabel kepercayaan konsumen memberikan kontribusi sebesar 15,4% terhadap dinamika keputusan pembelian, disusul oleh kualitas produk sebesar 28,1%, dan persepsi terhadap brand image sebesar 27,5%. Ketiga elemen tersebut secara komposit menjelaskan 78,5% variansi yang terjadi dalam pengambilan keputusan konsumen. Oleh karena itu, dapat ditarik benang merah bahwa keseluruhan variabel independen tersebut memiliki signifikansi positif baik secara individual maupun kolektif dalam memengaruhi keputusan pembelian kosmetik HB Dosting Daviena oleh konsumen di Kota Batam.
Analysis Of Business Model Canvas (BMC) Of Lushwoods MSMEs Vanessa; Tiurniari Purba
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1152

Abstract

: In Indonesia, the furniture MSME industry experienced a significant surge in performance in early 2025, with strong quarterly and annual growth. The Indonesian furniture industry demonstrated impressive performance, including in Batam. MSMEs in Batam have continued to grow year after year. Batam is a developed industrial city, and the furniture market opportunities in Batam are promising due to the city's rapid growth and strategic location, which supports domestic demand and export potential. Research objecctives: Based on the aforementioned opportunities, the purpose of this paper is to run an MSME business, namely Lushwoods furniture, using a Business Model (BMC) supplemented by a SWOT analysis. Proposed methods: This research is a qualitative study using a participatory approach, involving Lushwoods furniture MSMEs in the target area. The methods applied include: outreach, implementation workshops, mentoring, and evaluation. Result: The results indicate that partners who initially lacked business planning are now able to identify key elements of the BMC, manage resources, and develop marketing strategies and product diversification more effectively. Thus, the implementation of the BMC has proven effective in helping manage frozen food businesses more strategically and sustainably. Conclusions: The application of the canvas business model has proven effective in helping Lushwoods Furniture MSME manage its business in a more planned and strategic manner.
Pengaruh EWOM, Citra Merek, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Produk Skincare pada Tokopedia Fatma Yani; Tiurniari Purba
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7942

Abstract

This study aimed to uncover the extent to which eWOM, perceived brand image, and platform ease of use influence consumer purchasing decisions for Skintific moisturizer on Tokopedia. The method employed was descriptive quantitative, selecting a sample of 96 consumers who had purchased Skintific products, using a purposive sampling technique based on the Lemeshow formula to ensure representativeness. Data were collected through a questionnaire and then analyzed using a series of tests including validity, reliability, classical assumption checking, multiple linear regression, and hypothesis testing using t- and F-tests. The analysis showed that eWOM contributed 13.9% to purchasing decisions, brand image 23.4%, and ease of use 46.1%. The coefficient of determination (R²) of 75.4% indicates that these variables collectively explain most of the variation in purchasing decisions. The t- and F-tests confirmed a positive and significant influence, both individually and simultaneously, on consumer purchasing behavior on Tokopedia.
Pengaruh Citra Merek, Relationship Marketing, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada E-Commerce Shopee di Kota Batam Nanda Adelia Putri Sitorus; Tiurniari Purba
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 7 No. 3 (2026): Juli : Tabsyir: Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v7i3.3159

Abstract

This study aims to determine the effect of brand image, relationship marketing, and customer satisfaction on customer loyalty in Shopee e-commerce users in Batam City. This research used quantitative methods with descriptive and causality approaches. Data collection was conducted through questionnaires distributed to 100 Shopee users in Batam City. Data analysis techniques used multiple linear regression analysis with IBM SPSS version 27. The results showed that brand image had a positive and significant effect on customer loyalty with a t-value of 3.142 and a significance value of 0.002. Relationship marketing had a positive and significant effect on customer loyalty with a t-value of 2.874 and a significance value of 0.005. Customer satisfaction had a positive and significant effect on customer loyalty with a t-value of 4.281 and a significance value of 0.000. Simultaneously, brand image, relationship marketing, and customer satisfaction had a positive and significant effect on customer loyalty with an F-value of 58.327 and a significance value of 0.000. The Adjusted R Square value of 0.635 indicates that customer loyalty can be explained by 63.5% through the independent variables in this study.
Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Mobil Suzuki di Batam Gabriel Hadinata; Tiurniari Purba
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6538

Abstract

This study examines the influence of Brand Awareness, Brand Image, and Product Quality on purchasing decisions for Suzuki cars in Batam City. The research applies a quantitative approach using a survey method by distributing structured questionnaires to respondents. The sampling technique employed is simple random sampling, involving 100 respondents who have previously purchased Suzuki cars in Batam, without limitations related to age or gender. The collected data were processed and analyzed using statistical techniques to determine the relationships and levels of influence among the research variables. The findings reveal that Brand Awareness, Brand Image, and Product Quality each have a positive and statistically significant effect on consumers’ purchasing decisions. These results indicate that stronger brand recognition, favorable brand perception, and higher perceived product quality contribute substantially to increasing consumers’ intention and confidence in purchasing Suzuki vehicles. Consequently, companies are encouraged to strengthen brand promotion strategies, maintain a positive brand reputation, and consistently improve product quality to enhance competitiveness and attract more potential consumers in the automotive market.
Co-Authors Fatma Yani Fitri Karlisa Frencilyka Manalu Gabriel Hadinata Heryenzus Heryenzus Nanda Adelia Putri Sitorus Natalia Br Sembiring Nora Pitri Nainggolan Sapta Kristamus Supriyanto Supriyanto Tiara Mauliza Vanessa