Garuda - Garba Rujukan Digital

PEMBUATAN MODUL DAN PELATIHAN PERMAINAN TRADISIONAL BAGI GURU KB DAN TKK SANTO YUSUP 3 MALANG Felik Sad Windu Wisnu Broto; Sahala Manalu; Santi Widyaningrum; Didit Prasetyo Nugroho
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 7 No 1 (2022): Jurnal Asawika vol 7-1
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v7i1.83

Usia Dini, baik itu usia Kelompok Bermain (KB) maupun usia Taman Kanak Kanak (TKK) adalah usia emas untuk perkembangan sosialisasi anak. Anak-anak memerlukan lingkungan yang baik untuk mendukung perkembangan sosialnya. Akan tetapi, sungguh ironis, di masa pandemi Covid 19 ini anak-anak justru tidak memiliki lingkungan yang baik untuk perkembangan sosialnya. Anak-anak terkungkung dan terbatasi geraknya karena situasi pandemi Covid 19. Akibatnya saat ini banyak sekali anak-anak yang memiliki permasalahan perihal kemampuan bersosialisasi. Sesuai dengan hasil penelitian Broto (2015) dan Ambaryani (2014), metode permainan tradisional mampu menstimulus dan mentriger kemampuan bersosialisasi anak, maka sangat urgen jika permainan tradisional kembali lagi dihidupkan dalam proses belajar mengajar di KB dan TKK. Atas dasar inilah program pengabdian ini diadakan. Ada empat metode yang dilakukan dalam pelaksanaan program ini, yaitu (1) Focus Group Discussion (FGD) mengenai permainan tradisional, (2) Workshop pembuatan modul permainan tradisional untuk KB dan TKK, (3) Pelatihan permainan tradisional dan (4) Evaluasi. Keempat kegiatan ini dapat berjalan dengan baik dan lancar. Luaran dari kegiatan ini diantaranya adalah video kegiatan, berita media massa online, hak cipta buku modul permainan tradisional untuk KB dan TKK dan draf jurnal ilmiah untuk pengabdian. Hasil evaluasi menunjukkan bahwa pertama program ini sangat menjawab permasalahan sosial saat ini dimana sejak masa pandemi Covid 19 kemampuan bersosialisasi anak sangat menurun, kedua sekolah mengapresiasi secara positif program ini dan berharap ada tindaklanjut pendampingan saat implementasi. Kata-kata kunci: KB-TKK Santo Yusup 3 Malang, Kemampuan sosialisasi anak, Modul permainan tradisional, Pelatihan permainan tradisional. Abstract Early age, both the age of the Play Groups (KB) and the age of the Kindergartener (TKK) is the golden age for the development of children's social skills. Children need a good environment to support their social development. Ironically, during the Covid-19 Pandemic children lose this good environment for their social development. Children are confined and their movements are restricted due to the Pandemic. As a result, there are currently many children who have problems in their ability to socialize. In accordance with the results of Broto's (2015) and Ambaryani’s (2014) researches, traditional game methods should be able to stimulate and trigger children’s social skills, so it is very urgent to revive traditional games in the teaching and learning processes in KB and TKK. On this basis, the current community service was conducted. There were four methods carried out in this program, namely (1) Focus Group Discussion (FGD) regarding traditional games; (2) Workshop on making traditional game modules for KB and TKK; (3) Traditional Game Training; and (4) Evaluation. These four activities ran well and smoothly. The outputs of this activity include videos of the activities, online mass media news, copyright of traditional game module books for KB and TKK, and a community service journal article draft. The results of the evaluation indicate that firstly, this program was able to answer today’s social problems where following the Covid-19 Pandemic children’s social skills have greatly declined, and secondly, the school involved appreciated this program and expected a follow-up to the mentoring during the activity. Key words: KB-TKK Santo Yusup 3 Malang, children’s social skills, traditional game modules, traditional game workshop.

Pengaruh Daya Tarik dan Keahlian Social Media Influencer Terhadap Purchase Intention Pada Industri Makanan Jessica Anggun Putri Nursetyowati; Monica Angelina; Santi Widyaningrum; Hartomy Akbar Basory
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 3 (2023): Juni : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i3.268

The influence of attractiveness and social media has several issues that will be discussed in this study. Social media is considered one of the best ways for businesses to promote their products to potential customers. Social media users seek rankings and customer reviews of specific products before making purchasing decisions. However, the increasing number of social media users has led businesses to rely on influencers as an essential element in marketing their products. This study aims to analyze the influence of attractiveness and influencer expertise on purchase intention in the food industry. The research method employed in this study is a literature review, which can serve as a consideration for food industry businesses that intend to collaborate with influencers to drive purchasing decisions.

Bagaimana Inflasi, Suku Bunga Dan Performa Keuangan Mempengaruhi Return Saham Santi Widyaningrum; Sahala Manalu; Grace Syema Jessia
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 1 (2023): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

According to the 2019 Indonesian trade statistics report, CPO, a product produced on plantations, was Indonesia's top export. In comparison to other sectors, the price movement of the plantation sector index exhibited increased volatility in the years between 2018 and 2020. The aim of this study is to investigate macroeconomic and microeconomic factors as they are revealed by changes in inflation, interest rates, and financial performance. Profitability ratios, activity ratios, leverage ratios, and liquidity ratios are the ratios that demonstrate financial performance and are evaluated using ROE, TATO, DER, and CR. To prevent errors in the traditional assumption test, multiple linear regression with the Weighted Least Square transformation is the analysis method employed. The findings revealed that ROE and TATO had a favorable impact, but inflation and interest rates had a negative impact.

The Influence Of Event Marketing, Influencer And E-Wom On Purchase Intention Skin Mobile Legends In Malang Town Angelysander Altair; Stefanus Yufra Menahen Taneo; Santi Widyaningrum
Brilliant International Journal Of Management And Tourism Vol 4 No 1 (2024): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2823

Based on Moonton's data, the monthly active players of Mobile Legends in Indonesia, totaling 34 million, are predominantly from Java and Sumatra. About 52 percent of Mobile Legends players come from Java Island, while 29.38 percent come from Sumatra Island. The distribution on other islands includes Kalimantan (7.41 percent), Sulawesi (6.29 percent), Bali (3.73 percent), and Papua (0.54 percent). The purpose of this research is to determine and analyze the influence of event marketing, influencer marketing, and electronic word-of-mouth (e-wom) on the purchase intention of Mobile Legends skins in Malang City. The research method employed in this study is quantitative. The population in this research consists of all Mobile Legends players in Malang City. The sample for this research consists of 100 individuals selected through accidental sampling technique. Data collection in this research is done using a questionnaire. Data analysis techniques in this research include Multiple Linear Regression Analysis, Hypothesis Testing (t-test & f-test), and the Coefficient of Determination. Data processing in this research is conducted using SPSS (Statistical Package for the Social Sciences) version 25 software. The results of this research prove that Event Marketing, Influencer Marketing, and E-WOM collectively influence the Purchase Intention of Mobile Legends skins.

The Influence Of Event Marketing, Influencer And E-Wom On Purchase Intention Skin Mobile Legends In Malang Town Angelysander Altair; Stefanus Yufra Menahen Taneo; Santi Widyaningrum
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2823

Based on Moonton's data, the monthly active players of Mobile Legends in Indonesia, totaling 34 million, are predominantly from Java and Sumatra. About 52 percent of Mobile Legends players come from Java Island, while 29.38 percent come from Sumatra Island. The distribution on other islands includes Kalimantan (7.41 percent), Sulawesi (6.29 percent), Bali (3.73 percent), and Papua (0.54 percent). The purpose of this research is to determine and analyze the influence of event marketing, influencer marketing, and electronic word-of-mouth (e-wom) on the purchase intention of Mobile Legends skins in Malang City. The research method employed in this study is quantitative. The population in this research consists of all Mobile Legends players in Malang City. The sample for this research consists of 100 individuals selected through accidental sampling technique. Data collection in this research is done using a questionnaire. Data analysis techniques in this research include Multiple Linear Regression Analysis, Hypothesis Testing (t-test & f-test), and the Coefficient of Determination. Data processing in this research is conducted using SPSS (Statistical Package for the Social Sciences) version 25 software. The results of this research prove that Event Marketing, Influencer Marketing, and E-WOM collectively influence the Purchase Intention of Mobile Legends skins.

INOVASI E-RECRUITMENT DAN PEMANFAATAN KECERDASAN BUATAN (AI) TERHADAP PROSES SELEKSI KANDIDAT GENERASI-Z Suryo, Sabina Aprilia; Santi Widyaningrum; Hartomy Akbar Basory
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

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Latar belakang ini terdorong dari perkembangan teknologi digital yang membuat perubahan signifikan dalam praktik rekrutmen tenaga kerja, salah satunya melalui penerapan sistem e-recruitment yang dinilai lebih efisien, cepat dan luas jangkauannya. Sistem ini menjadi semakin relevan bagi Generasi-Z yang dikenal sebagai digital natives dengan preferensi tinggi terhadap proses yang cepat, transparan dan berbasis teknologi. Penelitian ini bertujuan untuk mengkaji pengaruh e-recruitment terhadap keputusan seleksi kandidat dari kalangan Generasi-Z, serta mengeksplorasi peran fitur kecerdasan buatan (AI) dalam meningkatkan akurasi dan objektivitas seleksi. Metode yang digunakan adalah studi literatur dengan pendekatan deskripsi kualitatif, melalui analisis sejumlah sumber penelitian terdahulu yang membahas efektivitas r-rekrutmen dan teknologi AI dalam proses seleksi karyawann. Hasil kajian menujukan bahwa pengalaman positif bagi kandidat Gen-Z. Selain itu, integrasi kecerdasan buatan dalam sistem selesi terbukti mengurangi potensi bias, mempercepat proses screening dan meningkatkan kecocokan antara kulifikasi kandidat dengan kebutuhan organisasi. Simpulan dari kaian ini menyatakan bahwa penerapan e-rekerutmen, khususnya dengan dukungan AI-based matching, merupakan strategi efektif dalam menjawab tantangan rekrutmen modern, terutama dalam menjaring dan menyeleksi talenta terbaik dari kalangan Generasi-Z.

Strategi Green Collaboration Dalam Green Innovation Untuk Membangun Brand Trust di Tengah Fenomena Greenwashing Vebrian; Santi Widyaningrum; Hartomy Akbar Basory
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Meningkatnya praktik greenwashing di dunia telah menimbulkan skeptisisme terhadap klaim keberlanjutan yang disampaikan perusahaan, sehingga melemahkan brand trust meskipun strategi ramah lingkungan telah diterapkan. Di Tiongkok, greenwashing juga menjadi perhatian serius seiring upaya negara ini menghadapi persoalan lingkungan sebagai ekonomi terbesar kedua dunia. Konsumen semakin kesulitan membedakan antara komitmen nyata dan strategi manipulatif, yang pada akhirnya berdampak negatif terhadap loyalitas dan persepsi terhadap merek. Masalah ini memperlihatkan perlunya pendekatan strategis yang mampu memperkuat kepercayaan konsumen secara berkelanjutan. Studi pembelajaran ini akan membahas tentang strategi green collaboration dalam green innovation untuk membangun brand trust di tengah fenomena greenwashing di dunia secara khusus dengan studi kasus di Tiongkok. Green collaboration dan green innovation dipandang sebagai dua strategi yang berpotensi saling melengkapi dalam menciptakan nilai keberlanjutan yang kredibel. Kolaborasi memungkinkan terjadinya pertukaran sumber daya, pengetahuan, dan teknologi, yang mendukung pengembangan inovasi ramah lingkungan. Dengan metode pelaksanaan studi literatur terhadap jurnal ilmiah, keterkaitan antara kolaborasi dan inovasi dibahas untuk memahami bagaimana keduanya dapat berkontribusi dalam membangun dan mempertahankan brand trust di tengah ancaman greenwashing. Dengan demikian, melalui studi pembelajaran ini, strategi green collaboration dalam green innovation tidak hanya berfungsi sebagai sarana pelaksanaan inovasi, tetapi juga sebagai mekanisme untuk membangun brand trust secara konsisten, yang pada akhirnya menjadi landasan dalam memulihkan dan menjaga brand trust di tengah krisis kepercayaan akibat praktik greenwashing. Pemahaman dari studi pembelajaran ini diharapkan mampu menjadi dasar bagi pengembangan strategi yang dapat membangun kepercayaan melalui bukti dan tindakan nyata.

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