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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Pendidikan dan Pemberdayaan Masyarakat Komunikator Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal Ilmu Sosial dan Ilmu Politik ARTEKS : Jurnal Teknik Arsitektur Jurnal ASPIKOM Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) SENAPAS
Dhyah Ayu Retno Widyastuti
Universitas Atma Jaya Yogyakarta
Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Komunikator

 1 
Using New Media and Social Media in Disaster Communication Dhyah Ayu Retno Widyastuti
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12074

Abstract

New media and social media have changed the frame of communication that appears quickly, is interactive, and has no geographical boundaries. The media plays an essential role in disseminating accurate and responsible information in a disaster situation. The strategy of using communication media will reduce the impacts arising from disasters in the mitigation, preparedness, response, and recovery phases. Through a literature review, the author presents disaster communication, strategies, and using media in disasters. The research use case studies are the natural disaster of Mount Merapi and the Covid-19 pandemic to represent non-natural disasters. The results of the analysis show that sensitivity to the situation is an adequate response in a disaster. Furthermore, new media and social media tend to be sufficient as the primary source of information for the public, coordination, and fundraising. The effectiveness of media use in the Merapi disaster is the beginning of new media and social media in disaster communication in Indonesia. This media is also used in disaster management during the COVID-19 pandemic. The use of media in both case studies is considered adequate to reduce the negative impacts arising from the disaster. It is hoped this idea will contribute to disaster communication studies. 
Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah Dhyah Ayu Retno Widyastuti; Alexander Beny Pramudyanto; R.A. Vita Noor Prima Astuti
Komunikator Vol 10, No 2 (2018)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.101013

Abstract

The development of groups of micro, small and medium-scale enterprises (MSMEs) has been very competitive. This condition can be found in Yogyakarta Special Region (DIY), one of them is MSMEs in Krebet tourist village. The major challenge is that there have already been several location points that manufacture similar products; therefore, the crafts need to be distinguished from one another. However, it has several challenges and dynamics to manifest the plan in Krebet tourist village. Brand positioning models are relevant to be applied in this case (Keller, 2013). This article is a finding explored in the framework of the community service program. In addition to providing assistance, the authors were able to explore the dynamics of the target group. Descriptive method is used to see the reality of the methodological aspects. Data collection techniques conducted through Focus Group Discussion so that information about the conditions in Krebet Tourism Village and the dynamics of its villagers can be identified. In addition, observations were made through regular mentoring in the business group in Krebet. In order to strengthen the findings, the authors distributed questionnaires to help map some of the data needed. Furthermore, interesting points that will be presented in the article include (1) understanding of citizens about the importance of brands in business activities; (2) understanding of collective brands; (3) dynamics in building collective brands as a way to develop the potential of the tourist village.
Co-Authors A.B. Pramudyanto Alexander Beny Pramudyanto B.K. Prihandono Birgitta Bestari Puspita Jati Brigitta Bestari Puspita Jati Elisabet Dita Septiari Fransisca Anita Herawati Hera Sisca Prasmita, Hera Sisca Hermin Indah Wahyuni Irene Santika Vidiadari Irene Santika Vidiadari Irene Santika Vidiadari L.A. Rudwiarti Mario Antonius Birowo Mustika Kuri Prasela Nino Ardhiansyah Nobertus Ribut Santoso R.A. Vita N.P. Astuti Ranggabumi Nuswantoro Ratriyana, Ina Nur Sri Peni Wastutiningsih Thomas Adi Purnomo Sidhi Thomas Adi Purnomo Sidhi