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Journal : Jurnal Pendidikan dan Kewirausahaan

Penggunaan Media Video Animasi untuk Meningkatkan Motivasi Belajar Sejarah pada Siswa SMA Isen Mulang Palangka Raya Kalimantan Tengah Vivi Friskila Angela; Defri Triadi
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 2 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i2.343

Abstract

In this pandemic condition, a teacher must develop the application of learning competence methods so that students do not feel awkward in receiving subject matter, while on the other hand specifically in the context of history subjects, both in pandemic conditions or not, history teachers have difficulty in attracting or motivating students to feel interested in historical subjects, even though they have used learning methods that have been conceptualized carefully. Therefore, this pandemic condition should stimulate history teachers to create creative learning so that students have the motivation to learn history. This study aims to find out how the use of animated video media increases students' motivation to learn history at SMA Isen Mulang Palangka Raya, Central Kalimantan. This study uses a qualitative approach with a descriptive type, and the technical analysis of the data used in this study is to systematically compile the data obtained from interviews, field notes, and documentation, by organizing the data into categories, describing them into units, arranging into patterns, determine which ones are important and which ones will be studied, and make conclusions so that they are easier to understand.
Strategi Membangun Brand Image dan Promosi dengan Sosial Media pada UMKM Jawet Sama Arep Defri Triadi; Cristi Devi Darnita
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 9 No 2 (2021)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v9i2.241

Abstract

Technological advances have made most people take advantage of its sophisticated features. One of them is creating a media brand image of MSME products. Research develops social media as a means of branding. The object of this research is MSMEs Jawet Sama Arep in Gohong Village, Pulang Pisau Regency, Central Kalimantan. MSMEs Jawet Sama Arep is a local community group that produces rattan woven. This study uses a research and development approach. Data collection techniques are collected by collecting observations, gathering information, product design, product design validation, design improvements, product testing, and product publication. The study results show that the number of products produced since 2008-2019 has relatively increased and decreased in different years, given the opportunities for the relatively rapid development of digital technology. Business actors at Jawet Sama Arep MSMEs develop promotional designs using social media on Facebook, Instagram, Line, Youtube, Whatsapp, Telegram, Twitter. Research with the development of brand image through social media can help realize the goals of MSMEs as independent businesses. It is concluded that the achievement of brand image in the components of corporate image, user image, and product image by utilizing social media can be achieved well, compared to before using social media. Keywords: brand image, promotion, media social