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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Indonesian Journal of Business Analytics (IJBA) JAPI: Jurnal Akses Pengabdian Indonesia Journal of Education Technology Information Social Sciences and Health International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Alldila Nadhira Ayu Setyaning
Universitas Islam Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Neuroscience Nursing Public Health Social Sciences Other

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SWOT Analysis Of The PLN Mobile Application For Customers Of PT PLN UP3 Merauke Nur Annisa Triswati; Alldila Nadhira Ayu Setyaning
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10149

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the PLN Mobile application to improve customer interaction and maximize the use of digital transactions at PT PLN UP3 Merauke. The main problems faced are the lack of digital socialization and education and limited internet network and infrastructure constraints in the Merauke area that hinder access and use of the application. The research method used is qualitative with data collection through observation and interviews related to application usage and marketing strategies. The results show that the PLN Mobile application has advantages such as ease of use, low admin costs, and fast response, but faces challenges in irrelevant features and dependence on a stable network. Opportunities for increasing application usage are supported by collaboration with MSMEs, broader digital education, and strengthening customer service. The strategy of strengthening the application through feature innovation and digital education can increase customer interaction and awareness of digital services. This study recommends increasing socialization and improving application features tailored to user characteristics to strengthen PLN Mobile's position as a trusted and inclusive digital electricity service platform.
Co-Authors Afiddatul Jannah Ar'ruumazakia Paramadina Mulia Aziz Ikko Wanaden Mantofani Charellia Dylan Amara Dewa Dharmanegara Kesumadiputra Handrio Adhi Pradana Haniyah Qurratul `Aini Indah Novita Sari Nadia Alya Nur Fadhilah Nur Annisa Triswati Reza Widhar Pahlevi Suhartini Suhartini Yasmin Karimah