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Governing Digital Consumption: The Impact of Materialism on Impulsive Buying with the Mediating Role of PayLater Services among Indonesian Generation Z Dinda Aulia Rasyid; Mahir Pradana; Tri Indra Wijaksana; Akhsan Saifullah
Government & Resilience Vol. 4 No. 1 (2026): Government & Resilience (April 2026)
Publisher : Dealings Foundation Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62503/gr.v4i1.56

Abstract

The expansion of buy now pay later payment facilities within e-commerce platforms has increasingly influenced the purchasing patterns of young consumers, especially Generation Z who are highly involved in digital shopping environments. This study aims to examine the relationship between materialism and impulsive buying behavior while also assessing the mediating role of Shopee PayLater usage among Generation Z consumers. A quantitative research design was employed by distributing online questionnaires to Generation Z individuals in Indonesia who have utilized Shopee PayLater, resulting in 50 valid responses. The data were processed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results demonstrate that materialism has a significant influence on both Shopee PayLater usage and impulsive buying behavior. In addition, Shopee PayLater usage also significantly affects impulsive buying behavior. The mediation analysis further indicates that Shopee PayLater usage strengthens the relationship between materialism and impulsive buying behavior. These findings imply that deferred payment features may increase the tendency toward impulsive purchasing among consumers who exhibit stronger materialistic orientations in digital commerce settings.
Analisis Kualitas Website Malesbanget.com Dengan Menggunakan Metode Webqual 4.0 Reza Pahlevi; Tri Indra Wijaksana
eProceedings of Management Vol. 5 No. 2 (2018): Agustus 2018
Publisher : eProceedings of Management

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Abstract

Abstrak Pada saat ini, kegunaan website menjadi sangat efektif dan efisien dalam hal menyebarkan informasi. Sehingga membuat beberapa perusahaan Start-up membuat website untuk media penyebaran informasi. Penelitian ini bertujuan untuk mengukur kualitas website malesbanget.com berdasarkan penilaian pengguna terhadap kualitas actual yang dirasakan serta kualitas sebuah website ideal yang diharapkan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian deskriptif. Jenis data yang dibutuhkan untuk penelitian ini adalah data primer dan sekunder. Pengambilan sample dilakukan dengan teknik non-probability sampling dengan teknik aksidental, dengan jumlah responden 100 responden. Teknik analisis data menggunakan Importance Performance Analysys (IPA). Hasil penelitian menunjukan kualitas website malesbanget.com berdasarkan tingkat harapan dan kinerja pada kategori baik yaitu mendapatkan nilai 76,7%. Selain itu dari hasil perhitungan grafik matrix IPA, masih terdapat dua indikator berada pada kuadran I yang berarti harus segera diperbaiki karena menjadi prioritas utama pengguna tetapi kinerjanya masih jauh dari harapan pengguna. Yaitu Desain website yang cocok dengan jenis website dan Merasa aman dengan data pribadi pengguna. Kata Kunci : Kualitas website, Webqual, IPA. Abstract At this time, the usability of the website becomes very effective and efficient in terms of disseminating information. So make some Start-up companies create websites for information dissemination media. This study aims to measure the quality of malesbanget.com website based on the user's assessment of the actual perceived quality as well as the quality of an ideal website that is expected. The method used in this research is quantitative method with descriptive research type. The type of data needed for this research is primary and secondary data. Sampling was done by non-probability sampling technique with accidental technique, with 100 respondents. Data analysis technique using Importance Performance Analysys (IPA). The results showed the quality of malesbanget.com website based on the level of expectation and performance in the good category is to get the value of 76.7%. In addition from the calculation of IPA matrix graphics, there are still two indicators are in quadrant I which means must be fixed immediately because it becomes the main priority of the user but its performance is still far from user expectations. Namely Website design that matches the type of website and Feels secure with the user's personal data. Keywords: Quality of Website, Webqual, IPA.
Analisis Perbandingan Kualitas Website Blibli.com Dan Website Blanja.com Dengan Menggunakan Metode Webqual 4.0 Dan Importance Perfomance Analysis (ipa) (studi Pada Pengguna Website Blibli.com Dan Blanja.com Di Kota Jakarta) Yuannisa Aulia; Tri Indra Wijaksana
eProceedings of Management Vol. 5 No. 2 (2018): Agustus 2018
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Perkembangan internet telah memberikan dampak positif bagi masyarakat khususnya bagi perusahaan untuk menarik minat pembeli. Hal ini dimanfaatkan oleh perusahaan untuk membuka bisnis website e-commerce di Indonesia. Penelitian ini bertujuan untuk mengetahui kualitas website Blibli.com dan Blanja.com menggunakan webqual 4.0 dan Importance Perfomance Analysis, serta untuk mengetahui apakah terdapat perbedaan kualitas pada website Blibli.com dan Blanja.com. Jenis penelitian ini adalah deskriptif dengan menggunakan metode kuantitatif untuk membandingkan kualitas website dari kedua perusahaan yaitu Blibli.com dan Blanja.com. Sumber data diperoleh dengan menyebar kuesioner ke 200 responden dengan populasi pengguna website Blibli.com dan Blanja.com di Kota Jakarta. Teknik analisis data pada penelitian ini adalah Uji Mann-Whitney. Hasil penelitian menunjukkan bahwa website Blibli.com dengan skor rata-rata 73,6% dan Blanja.com dengan skor rata-rata 71,1% dapat dikatakan website termasuk dalam kategori baik. Berdasarkan analisis WebQual dan IPA pada website Blibli.com terdapat gap sebesar 3,6% sedangkan Blanja.com sebesar 5,8% terhadap kinerja website dengan harapan ideal pengguna. Dari penelitian ini terdapat perbedaan yang signifikan antara kualitas website Blibli.com dan Blanja.com pada dimensi usability dan information quality dimana website Blibli.com lebih unggul dari ketiga dimensinya yaitu Usability, Information Quality dan Service Interaction. Kata Kunci: Webqual, IPA, E-commerce, Mann-Whitney Abstract The development of the internet has a positive impact on society, especially for companies to attract buyers. It is utilized by the company to open e-commerce website business in Indonesia. This study aims to determine the quality of website Blibli.com and Blanja.com using webqual 4.0 and Importance Perfomance Analysis, to determine whether there are dif erences in quality on the website Blibli.com and Blanja.com. The type of this research is descriptive by using quantitative method to compare the quality of website from both company that is Blibli.com and Blanja.com. Source of data obtained by spreading questionnaires to 200 respondents with the population of Blibli.com and Blanja.com website users in Jakarta. Data analysis technique in this research is Mann-Whitney Test. The results is Blibli.com website with score of 73.6% and Blanja.com with score of 71.1% can be said the website in a good category. Based on WebQual and IPA analysis on Blibli.com website there is a gap of 3.6% while Blanja.com is 5.8% towards website performance with ideal user expectation. There are significant dif erences between website quality Blibli.com and Blanja.com on Usability and Information Quality dimension where Blibli.com website is excellent from the three dimension Usability, Information Quality and Service Interaction. Keywords: Webqual, IPA, E-commerce. Mann-Whitney