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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL EDUCATION AND DEVELOPMENT Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Bisnis Darmajaya Menara Ilmu Business Management Analysis Journal (BMAJ) The International Journal of Business Review (The Jobs Review) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia eProceedings of Management Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Government & Resilience
Tri Indra Wijaksana
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Governing Digital Consumption: The Impact of Materialism on Impulsive Buying with the Mediating Role of PayLater Services among Indonesian Generation Z Rasyid, Dinda Aulia; Pradana , Mahir; Wijaksana, Tri Indra; Saifullah, Akhsan
Government & Resilience Vol. 4 No. 1 (2026): Government & Resilience (April 2026)
Publisher : Dealings Foundation Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62503/gr.v4i1.56

Abstract

The expansion of buy now pay later payment facilities within e-commerce platforms has increasingly influenced the purchasing patterns of young consumers, especially Generation Z who are highly involved in digital shopping environments. This study aims to examine the relationship between materialism and impulsive buying behavior while also assessing the mediating role of Shopee PayLater usage among Generation Z consumers. A quantitative research design was employed by distributing online questionnaires to Generation Z individuals in Indonesia who have utilized Shopee PayLater, resulting in 50 valid responses. The data were processed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results demonstrate that materialism has a significant influence on both Shopee PayLater usage and impulsive buying behavior. In addition, Shopee PayLater usage also significantly affects impulsive buying behavior. The mediation analysis further indicates that Shopee PayLater usage strengthens the relationship between materialism and impulsive buying behavior. These findings imply that deferred payment features may increase the tendency toward impulsive purchasing among consumers who exhibit stronger materialistic orientations in digital commerce settings.
Co-Authors Alfiah Indahsari Anita Silvianita Athallah, Daffa Zulio Wahyu Benny Kurnia Dharma Shubita Devi Harahap Diki Wahyu Nugraha Fajar Ari Rachdian Findy Meileny* Haidar Farid, Muhammad Mahir Pradana Nabilla Salshabia Analita Putra, Adhitya Nugraha Putu Nina Madiawati Rasyid, Dinda Aulia Riska Melawati Saifullah, Akhsan Salsabila, Salsabila Shanaz Amarin Shella Meilita Agata Sukamto Sukamto, Shella Meilita Agata Sunanta, Aisyah Fitrih Wiyatri, Fadela