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All Journal JURNAL IQRA´ Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Alignment: Journal of Administration and Educational Management JURNAL PENDIDIKAN TAMBUSAI Jurnal Sains Sosio Humaniora Jurnal Mantik Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Cafetaria Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Jurnal Pendidikan Tata Niaga (JPTN) Journal of Innovative and Creativity
Saino
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Mantik

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The Analysis of Factors that Influences Purchasing Decisions at Summerz Cafe Surabaya Fani Rachmawati; Saino
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1406.pp834-840

Abstract

This research aims to look into the elements that influence customer buying interest at Summerz Cafe Surabaya. This research method used is quantitative. The populationin this study is consumers of Summerz Cafe Surabaya. Research sampling techniquewith nonprobability sampling strategy with an accidental sampling approach as the research method. The sample in this study was100 consumers of Summerz Cafe Surabaya.Data collection techniques with online questionnaires. Data Analysis assisted by SPSS Software version 16, the analytic approach employed was principal component analysis factor analysis. The findings revealed that: 1) the variables evaluated revealed six aspects that customers in the Summerz Cafe Surabaya examined, namely Product factors (41,53 % ). Factor of Promotion (9,34 % ). Factors affecting services and facilities (6,7 % ). The factor of the Physical Environment (5,7 % ). The factor ofPrice (5,23%). Social factors (5.23%); 2) Social factors become a dominating factor or the most considered by consumers in arousing buying interest in the Summerz Cafe Surabaya (41,53%).
THE EFFECT DIGITAL CONTENT MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS THROUGH BUYING INTEREST AS INTERVENING VARIABLE Hilda Faradita Chasanah; Saino
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Social media is a means of selecting and seeking information, including in the form of products and services needed. This is used by business people as a marketing opportunity in reading consumer behavior when searching, choosing, and considering a product online. This study aims to examine the effect of digital content marketing and the product quality on purchasing decisions for Scarlett products through buying interest as an intervening variable. The population of this research is the people of Surabaya, with a sampling technique using purposive sampling for 108 respondents. Processing data using path analysis technique with SmartPLS version 3.3.9. The results of this study are that there is a direct influence of digital content marketing on buying interest, product quality on buying interest, product quality on purchasing decisions, and buying interest on purchasing decisions stated to have a positive and significant effect. The direct influence of digital content marketing on purchasing decisions has no effect. In addition, the indirect effect of digital content marketing on purchasing decisions through buying interest as an intervening mediation variable shows no effect. The influence of product quality on purchasing decisions through buying interest as an intervening mediation variable has a positive and significant influence partially (partial mediation).
Co-Authors Bagus Fajar Tantowi Bella Sevia Salsabilla Lukmaningsih Devangga Putra Adhitya Pratama Diana Retno Andriyani Dina Aprilia Nirmala Dinda Dwi Ramadhani Dwi Putri Septiara Dyah Ayu Andini Fani Rachmawati Finisica Dwijayati Patrikha Fitria Nur Imamah Florencia Putri Soetanto Fuad Nazar Hakim Harti Hilda Faradita Chasanah Isna Aulia Nur Habibah Lusi Andriani Pratiwi Luxi Ika Lestari Maylinda Gusti Pradiga Miftakhul Azizah Murdi Lasriyanti Nggi Nadir Alamsyah Noky Ananda Haniscara NORIDA CANDA SAKTI Novi Marlena Raya Sulistyowati Renny Dwijayanti Rival Dani Ardiansyah Tri Sudarwanto Yohanes Purwantoadi Zayyan Syafika Mumtaz