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All Journal Target : Jurnal Manajemen Bisnis Jurnal manajemen dan bisnis (Performa)
Baiq Dinna Widyasti
Universitas Bumigora
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying Rini Anggriani; Lalu Jatmiko Jati; Raden Bagus Faizal Irani Sidharta; Baiq Dinna Widyasti
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.2087

Abstract

The changed in consumer’s buying behavior and the accompanying factors is an important issue and an interesting topic for further study by marketers and academics nowadays. In this case, impulsive buying behavior and compulsive buying in Lombok local teenagers that is using halal cosmetic become the subject of this study. This study aims to determine whether there is an influence of hedonic motivation on impulse buying and compulsive buying. The sampling technique used is the accidental sampling method with 200 samples. Data analysis used Structural Equation Modeling (SEM). The results showed that there is positive and significant influence and relationship between hedonic motivation and impulse buying. There is a positive and significant effect of impulsive buying on compulsive buying. There is no effect of hedonic motivation on compulsive buying.
INCREASING ENTREPRENEURSHIP TENDENCY THROUGH CAREER SELF-EFFICACY AND CAREER MATURITY FACTORS AMONG STUDENTS Zahrah; Baiq Dinna Widyasti; Mansurni Abadi
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8119

Abstract

This study investigated the role of professional maturity and self-efficacy in entrepreneurship attitudes among public university student in Mataram City, West Nusa Tenggara. In Mataram, the number of educated unemployment became the second highest of unemployment in West Nusa Tenggara due to several reasons such as unavailability of a working field for graduates from university, seeking for the appropriate jobs, and preferring waiting for the opening of registration of civil servant candidates. Most of them tend to run a business, becoming an entrepreneur due to creating new jobs, solving unavailability jobs, and carrying on their passion as well as obtaining faster revenue. Job openings are undoubtedly a solution and develop the population's capacity, especially among the educated, to become a skilled workforce. But there is also a need for research related to career maturity, career interests, career readiness, and career self-efficacy to analyze problems related to links and match jobs among the educated. This study used a mixed-method; the survey samples consisted of 200 students from each public university in Mataram City, chosen at random from a stratified random sample, run used AMOS SEM. While the purposive sampling was taken to identify 20 students for the case study. This study's implications will help counsellors and universities run entrepreneurship programs and provide guidance and counselling services to help students boost their entrepreneurship tendency. Finally, developing models and modules for self-employment, adapting, and developing instruments connected to internal and external factors, and correlated with other variables that can contribute to entrepreneurship propensity.
Co-Authors Mansurni Abadi Raden Bagus Faizal Irani Sidharta Rini Anggriani Zahrah Zahrah