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All Journal Coopetition : Jurnal Ilmiah Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Koaliansi
Ucu Nurwati
Universitas Koperasi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Koaliansi

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Pengaruh Pelatihan, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai Primkop Kartika Ardagusema Pussenarmed Cimahi Maulana, Arman; Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 1 No. 1 (2021): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.642 KB) | DOI: 10.32670/koaliansi.v1i1.989

Abstract

The source of research data is Kartika Cooperative Ardagusema Pussenarmed Primary Staff of Cimahi City Cimahi. The number of data sources is 192 people. With research data on training, competence, motivation on performance. Based on the conclusions of this study, the implications of the training representations included in the sufficient categories. The implication is in management training and improvement in management training. The activity, discussed the stages of formation, transition, core activities, and termination. This causes an increase in the level of participation, unable to control themselves, adjust to the environment, and develop optimal potential so that it does not produce independence in his life at work. Based on the findings in the study, delivered; 1) If the higher the competency, the more energy, facilities, infrastructure, use, methods, media, and financing, the client's tendency to develop its potential optimally the faster it gets independence at work; 2) If the more qualified the training, the more personnel, facilities, needs, methods, and learning media, then the tendency to increase participation is more active in participating in competency improvement activities, and 3) If more qualified, supported by the support provided, then the training is sufficient, and competency is getting better too.
Model Pengelolaan Tempat Pengolahan Sampah Reduce Reuse Recycle (TPS 3R) Setiyawan, Ended; Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 2 No. 2 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i2.3190

Abstract

It was found that waste management at TPS 3R in Genteng Village and Mekarsari Village, Sukasari District, Sumedang Regency, was found to be not working, that: the Cator garbage collector was inadequate because of the hillside area. The competence of TPS 3R managers needs to be improved by training in skills and knowledge of waste processing management. As well as the need to increase socialization and outreach to the community regarding the waste management program collectively and massively, so that community participation in the TPS 3R program is high. The purpose of this research is to establish a TPS 3R model that is suitable for the Genteng Village and Mekarsari Village areas. With qualitative research methods in the form of observation, interviews, as well as documentation and literature studies. The results of the study show that the 3R TPS Management Model in Genteng Village and Mekarsari Village is a stage that must be initiated: 1. Massive and periodic outreach and counseling to community members, so that community participation in the use of 3R TPS is high. 2. Establish a waste bank and business entity to buy & sell economic waste from community members. 3. It is mandatory to become a TPS 3R beneficiary member for places of business and educational institutions, both public schools and Islamic boarding schools. 4. Utilizing social media to coordinate beneficiary members. 5. TPS conducts activities 2 times a week including collection, sorting and burning of waste. As well as making organic fertilizer as a TPS 3R product.
Pentingnya Internal Marketing dalam Keberhasilan Koperasi Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 3 No. 2 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i2.4168

Abstract

Cooperatives can improve the welfare of their members if they can increase added value for members. Members can gain added value if they want to participate in the cooperative. The more often members participate, the greater the added value they get. So that cooperatives can provide added value to members, the cooperative’s performance must be good. One effort that can make cooperative performance better is carrying out internal marketing. Smart marketer realize that marketing activities within the company are usually as important or even more important than marketing activities directed outside the company. It makes no sense to promise excellent service before the company’s staff is ready to deliver it. For this reason, in internal marketing, companies treat their employees as internal customers. The company guarantees the welfare of its employees, because the success of internal marketing depends on the experience of internal customers within the organization. If internal marketing is able to build professional employees who provide excellent service, it will make customers happy. Likewise in cooperatives, if employees can provide excellent service to their members, the members will be happy and participate actively in the cooperative. The better the cooperative’s performance, the greater the cooperative’s ability to improve the welfare of its members. The greater the role of the cooperative in improving the welfare of its members, the higher the member participation in cooperative activities. So, the relationship between cooperative performance, member participation, and member welfare is a mutually influencing relationship. The implementation of internal marketing in cooperatives is not only aimed at employees, but also at cooperative members.
Strategi Optimalisasi Social Media Marketing Melalui Instagram untuk Meningkatkan Penjualan pada Usaha Bakso Neng Ziya Sudewa, Jaka; Nurwati, Ucu; Marlina Susana, Lina
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/b6012866

Abstract

This study aims to evaluate the effectiveness of the Social Media Marketing (SMM) strategy implemented through the Instagram account of Bakso Neng Ziya in increasing consumer appeal and purchase intention. The method used is the Importance Performance Analysis (IPA) approach, involving 60 respondents as the research sample. A total of 13 SMM indicators were analyzed based on two main dimensions: the level of importance and the level of performance from the consumers’ perspective. The results indicate an average conformity level of 72.92%, suggesting that the implementation of the strategy has not fully met customer expectations. Several key indicators were found in the main priority quadrant for improvement, such as posting consistency, visual content design, and audience engagement. Based on these findings, it is recommended that Bakso Neng Ziya enhance the quality of visual content, strengthen interaction with customers, and implement a regular evaluation system of social media performance to optimize the effectiveness of its digital marketing strategy.  Keywords: Social Media Marketing, Instagram, Importance Performance Analysis, digital strategy, Bakso Neng Ziya
Co-Authors Ahmad Sugih Mukti Ali Djamhuri Husnah Nur Laela Ermaya Jaka Sudewa Marlina Susana, Lina Maulana, Arman Nur Indah Lestari Setiyawan, Ended Shofwan Azhar Solihin Sir Kalifatullah Ermaya Toufiq Agung Pratomo Sugito Putra