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Implementasi Manajemen Rantai Pasok pada Industri Kue Sir Kalifatullah Ermaya; Iwan Mulyana; Husnah Nur Laela Ermaya; Ucu Nurwati
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.1575

Abstract

This research is entitled "Implementation of Supply Chain Management in the Cake Industry (Case Study at Eti Snack, Kalipucang)". The writing of this research is motivated by several obstacles that are often experienced by companies. This study uses a descriptive method with a qualitative approach. The respondents consisted of the owner and five employees. The results show that: the company has implemented a supply chain management system well, suppliers are the key for the company in the sustainability of the production of various kinds of cakes, accuracy in distribution and quality of raw materials affect cake production which has implications for the quality of consumer value, and distributors act as mediators in success. the company sells products mainly for pastries. For all of this, the company is expected to continuously improve its capabilities so that it has a sustainable competitive advantage.
Analisis Citra Koperasi Dalam Upaya Meningkatkan Minat Masyarakat Untuk Berkoperasi Shofwan Azhar Solihin; Ahmad Sugih Mukti; Ucu Nurwati
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 3 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i3.2858

Abstract

Geographically Subang Regency has a very complete earth surface starting from the mountain highlands to the coastal and sea lowlands with multi-ethnic and ethnic populations as well as uneven levels of education and the interests of the Subang people who tend to migrate to work and build areas outside Subang Regency, as for the industries and even the agricultural and service sectors are mostly filled by workers from outside the Subang area. The distribution of cooperatives in Subang Regency has not been evenly distributed due to various challenges, around 80% of the cooperatives were not able to hold an annual member meeting (RAT) and have not been able to provide excellent service for members and non-members so that the ability to manage cooperatives has not been maximized. The purpose of this research is to find out the influence of the image of cooperatives in increasing public interest in cooperatives in Subang Regency. The research method used in this research is a descriptive analytic method with a case study approach to obtain in-depth data and information. The instrument used in this study was distributing questionnaires to the general public, students and civil servants as respondents. Based on the research result, it is known that members' responses regarding the role of cooperative image have a positive relationship to interest in cooperatives, but there are still some things with less criteria and need improvement in several aspects. In this study, there will be several efforts that must be made to increase the community's interest in cooperatives in Subang Regency, West Java Province.
Analisis Kompetensi Pengawas Koperasi Sebagai Auditor Internal dalam Mendeteksi Kecurangan (FRAUD) Nur Indah Lestari; Ucu Nurwati; Toufiq Agung Pratomo Sugito Putra
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 11 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam penelitian ini menggunakan metode kualitatif dan jenis penelitian menggunakan penelitian deskriptif untuk selanjutnya dapat diambil kesimpulannya. Teknik pengumpulan data dilakukan dengan wawancara bersama pengawas koperasi. Berdasarkan hasil penelitian yang telah dilakukan pada Koperasi Pegawai Republik Indonesia (KPRI) “KOKARDAN” Majalengka dapat diambil kesimpulan bahwa pendidikan dan pelatihan, pengetahuan dan keterampilan, serta pengalaman dapat memunjang kompetensi pengawas koperasi sebagai auditor internal dalam mendeteksi kecurangan (fraud). Pengawas memiliki kompetensi yang baik sebagai auditor internal. Karena pengawas mempunyai jenjang pendidikan dan pelatihan yang baik, pengalaman yang luas, pengetahuan dan keterampilan mengenai jatidiri koperasi, keterampilan untuk melakukan analisis dan evaluasi terhadap laporan keuangan, operasional, dan manajemen risiko koperasi. Selain itu, pengawas koperasi juga dapat mengidentifikasi dan menganalisis potensi kecurangan dan pelanggaran dalam koperasi
Pengaruh Pelatihan, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai Primkop Kartika Ardagusema Pussenarmed Cimahi Maulana, Arman; Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 1 No. 1 (2021): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.642 KB) | DOI: 10.32670/koaliansi.v1i1.989

Abstract

The source of research data is Kartika Cooperative Ardagusema Pussenarmed Primary Staff of Cimahi City Cimahi. The number of data sources is 192 people. With research data on training, competence, motivation on performance. Based on the conclusions of this study, the implications of the training representations included in the sufficient categories. The implication is in management training and improvement in management training. The activity, discussed the stages of formation, transition, core activities, and termination. This causes an increase in the level of participation, unable to control themselves, adjust to the environment, and develop optimal potential so that it does not produce independence in his life at work. Based on the findings in the study, delivered; 1) If the higher the competency, the more energy, facilities, infrastructure, use, methods, media, and financing, the client's tendency to develop its potential optimally the faster it gets independence at work; 2) If the more qualified the training, the more personnel, facilities, needs, methods, and learning media, then the tendency to increase participation is more active in participating in competency improvement activities, and 3) If more qualified, supported by the support provided, then the training is sufficient, and competency is getting better too.
Model Pengelolaan Tempat Pengolahan Sampah Reduce Reuse Recycle (TPS 3R) Setiyawan, Ended; Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 2 No. 2 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i2.3190

Abstract

It was found that waste management at TPS 3R in Genteng Village and Mekarsari Village, Sukasari District, Sumedang Regency, was found to be not working, that: the Cator garbage collector was inadequate because of the hillside area. The competence of TPS 3R managers needs to be improved by training in skills and knowledge of waste processing management. As well as the need to increase socialization and outreach to the community regarding the waste management program collectively and massively, so that community participation in the TPS 3R program is high. The purpose of this research is to establish a TPS 3R model that is suitable for the Genteng Village and Mekarsari Village areas. With qualitative research methods in the form of observation, interviews, as well as documentation and literature studies. The results of the study show that the 3R TPS Management Model in Genteng Village and Mekarsari Village is a stage that must be initiated: 1. Massive and periodic outreach and counseling to community members, so that community participation in the use of 3R TPS is high. 2. Establish a waste bank and business entity to buy & sell economic waste from community members. 3. It is mandatory to become a TPS 3R beneficiary member for places of business and educational institutions, both public schools and Islamic boarding schools. 4. Utilizing social media to coordinate beneficiary members. 5. TPS conducts activities 2 times a week including collection, sorting and burning of waste. As well as making organic fertilizer as a TPS 3R product.
Pentingnya Internal Marketing dalam Keberhasilan Koperasi Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 3 No. 2 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i2.4168

Abstract

Cooperatives can improve the welfare of their members if they can increase added value for members. Members can gain added value if they want to participate in the cooperative. The more often members participate, the greater the added value they get. So that cooperatives can provide added value to members, the cooperative’s performance must be good. One effort that can make cooperative performance better is carrying out internal marketing. Smart marketer realize that marketing activities within the company are usually as important or even more important than marketing activities directed outside the company. It makes no sense to promise excellent service before the company’s staff is ready to deliver it. For this reason, in internal marketing, companies treat their employees as internal customers. The company guarantees the welfare of its employees, because the success of internal marketing depends on the experience of internal customers within the organization. If internal marketing is able to build professional employees who provide excellent service, it will make customers happy. Likewise in cooperatives, if employees can provide excellent service to their members, the members will be happy and participate actively in the cooperative. The better the cooperative’s performance, the greater the cooperative’s ability to improve the welfare of its members. The greater the role of the cooperative in improving the welfare of its members, the higher the member participation in cooperative activities. So, the relationship between cooperative performance, member participation, and member welfare is a mutually influencing relationship. The implementation of internal marketing in cooperatives is not only aimed at employees, but also at cooperative members.
Business Model Canvas dalam Menentukan Strategi Usaha Saprotan yang Efektif Nurwati, Ucu
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5222

Abstract

Business Models Canvas is an effective tool for describing, assessing and determining business strategy by referring to nine main elements, namely: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, dan Cost Structure.This strategy is prepared by knowing the strengths, weaknesses, opportunities and threats through the IFAS, EFAS, and SWOT matrices. The method used in this research is a case study. The data obtained was carried out through interviews, questionnaires, observations and literature studies which werw then analyzed descriptively. The respondent sampled in this research werw 36 farmer members of the cooperative. The results of this research are the knowledge of the strengths, weaknesses, opportunities and threats that are owned and faced by the Sumber Tani Mandiri Agricultural Cooperative, where the results are used to determine an effective business strategy to increase the sales volume of inputs. By using BMC, cooperatives can develop more effective business strategies to improve their performance and competitiveness. Strategy recommendations include improving financial recording systems, product diversification, improving customer service, and utilizing marketing information technology.
Strategi Optimalisasi Social Media Marketing Melalui Instagram untuk Meningkatkan Penjualan pada Usaha Bakso Neng Ziya Sudewa, Jaka; Nurwati, Ucu; Marlina Susana, Lina
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/b6012866

Abstract

This study aims to evaluate the effectiveness of the Social Media Marketing (SMM) strategy implemented through the Instagram account of Bakso Neng Ziya in increasing consumer appeal and purchase intention. The method used is the Importance Performance Analysis (IPA) approach, involving 60 respondents as the research sample. A total of 13 SMM indicators were analyzed based on two main dimensions: the level of importance and the level of performance from the consumers’ perspective. The results indicate an average conformity level of 72.92%, suggesting that the implementation of the strategy has not fully met customer expectations. Several key indicators were found in the main priority quadrant for improvement, such as posting consistency, visual content design, and audience engagement. Based on these findings, it is recommended that Bakso Neng Ziya enhance the quality of visual content, strengthen interaction with customers, and implement a regular evaluation system of social media performance to optimize the effectiveness of its digital marketing strategy.  Keywords: Social Media Marketing, Instagram, Importance Performance Analysis, digital strategy, Bakso Neng Ziya