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All Journal Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Research In Management and Accounting (RIMA) Jurnal Manajemen Bisnis dan Kewirausahaan JAMI: Jurnal Ahli Muda Indonesia Journal of Entrepreneurship & Business Widyagama National Conference on Economics and Business (WNCEB) Prosiding Seri Seminar Nasional Jurnal Inspirasi Binsis dan Manajemen Cakrawala: Jurnal Pengabdian Masyarakat Global Southeast Asian Business Review Research In Management and Accounting (RIMA) Jurnal Serina Abdimas
Kristanti, Maria Mia
Widya Mandala Catholic University
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences

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PERAN MODAL INTELEKTUAL SEBAGAI SUMBER PENCIPTAAN NILAI PELANGGAN DALAM PREFERENSI MEREK UNTUK KEUNGGULAN KOMPETITIF BERKELANJUTAN: STUDI EKUITAS MEREK PADA WIRAUSAHA MUDA Kristanti, Maria Mia
JAMI: Jurnal Ahli Muda Indonesia Vol. 3 No. 1 (2022): Juni 2022
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v3i1.86

Abstract

Objektif. Penelitian ini menggarisbawahi bahwa kinerja organisasi ditentukan oleh Modal Kapital, yang menjadi sumber utama keunggulan kompetitif berkelanjutan, dan fondasi kesuksesan bisnis, yang terletak pada kemampuannya untuk menciptakan keunggulan kompetitif yang berkelanjutan, dengan menyediakan sumber diferensiasi nilai pelanggan yang sulit ditiru, dan tidak tergantikan. Material dan Metode. Pendekatan kuantitatif dengan analisis data multivariat dan serangkaian uji regresi liner berganda dipergunakan untuk menyelidiki keterkaitan antara pengetahuan organisasi dan manajemen pembelajaran, nilai keuangan dan pengalaman pelanggan, termasuk keterlibatan merek Hasil. Modal Kapital terbukti menjadi sumber daya utama yang memungkinkan organisasi untuk memanfaatkan pengetahuan, wawasan, serta keterlibatan penuh semua anggota organisasi untuk mengakuisisi nilai pelanggan yang unik, dan keunggulan kompetitif yang berkelanjutan pada posisi reputasi dan citranya di pangsa pasar. Kesimpulan. Penelitian ini mengklarifikasi korelasi positif signifikan antara modal intelektual, pendekatan pemasaran berbasis nilai, dan preferensi merek pelanggan sebagai strategi keberhasilan inti untuk meningkatkan keunggulan kompetitif berkelanjutan organisasi.
Strategi Pengembangan Keuangan dan Pemasaran pada UMKM Medokan Semampir Surabaya Shanti Shanti; Maria Mia Kristanti; Ani Suhartatik
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1797

Abstract

This community service (Abdimas) activity was carried out in response to the needs of MSMEs Medokan Semampir Surabaya regarding assistance with MSMEs development strategies of financing and marketing. The aim of this Abdimas activity is to provide solutions to problems of development strategies in the financing and marketing. This Abdimas activity is carried out through sharing, discussion, and tutorial/mentoring methods. The results of this Abdimas activity show that the majority of MSMEs have not carried out financial reporting in accordance with generally accepted EMKMs standards and market their products manually. It is hoped this Abdimas activity can be solutions to the problems faced by MSMEs, so that they can progress sustainably.
Analasis pengaruh instagram terhadap purchase intention melalui brand awareness dan brand trust pada starbucks surabaya Ellitan, Lena; Rosari, Andriano De; Kristanti, Maria Mia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 10 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.086 KB) | DOI: 10.32670/fairvalue.v4i10.1757

Abstract

This study aims to determine the effect of Instagram on Purchase Intention through Brand Awareness and Brand Trust on Starbucks Surabaya consumers. The sampling technique used is non-probability sampling by distributing questionnaires. The sample used in this study were 150 respondents. The requirements of the respondents in this study were domiciled in Surabaya, aged at least 18 years, visited the Starbucks Indonesia Instagram account for at least the last 3 months and were loyal customers who consumed at least 3 times in the last 3 months. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that Social Media Marketing has a significant effect on Brand Awareness, Social Media Marketing has a significant effect on Brand Trust, Social Media Marketing has no significant effect on Purchase Intention, Brand Awareness has no significant effect on Purchase Intention, Brand Trust has a significant effect on Purchase Intention, Social Media Marketing has a significant effect on Purchase Intention through Brand Awareness, Social Media Marketing has a significant effect on Purchase Intention through Brand Trust.
Stimulus-Organism-Response (SOR) Paradigm in Country of Origin, Brand Experience, Customer Satisfaction, Brand Loyalty: The National Cultural Inheritance Matters Kristanti, Maria Mia
Southeast Asian Business Review Vol. 3 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i1.62081

Abstract

Indonesia, with its rich cultural heritage and philosophy, has many traditional art patterns and techniques on fashion, especially Batik, which UNESCO declared a Masterpiece of the Oral and Intangible Heritage of Humanity in 2008. However, global competition is eroding this ancient legacy, as modern consumer behavior tends to prefer foreign products. Brand experience has emerged as a source of customer satisfaction and loyalty. Hence this valuable experience motivating customers to embrace the national heritage as a major part of the country’s identity on a daily basis. The cultural heritage of Batik plays a key role in shaping their identity. Despite the growth of stalls and the fading country of origin image of Batik, it is crucial to maintain the national heritage product. This study aims to analyze the relationship between product authenticity as a country of origin and brand experience offerings on customer satisfaction and brand loyalty to sustain the national heritage product. The target population consists of customer of Batik, aged at least 17 years old, who have purchased at least two pieces in the last six months at a high price point of branding. The research methodology involves SEM-PLS with purposive sampling technique. The results of the descriptive indicator scores indicate that brand experience influences brand loyalty through visual appearance, and customer satisfaction is influenced by proper brand experience that evokes customer’ set. The country of origin influences customer satisfaction through brand experience, as Indonesia’s country of origin for Batik shapes customer brand associations. Additionally, brand experience influences brand loyalty through customer satisfaction via ethnocentric consumer attitude, and the country of origin affects brand loyalty through brand experience as a catalyst for brand purchase intention leveraging Indonesia’s international heritage reputation as the origin of Batik in global competition.  
THE INFLUENCE OF E-SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON 'BIBIT' APPLICATION USERS Ellitan, Lena; Lim, Sisilia Felicia; Kristanti, Maria Mia
Research In Management and Accounting (RIMA) Vol. 6 No. 2 (2023): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v6i2.4490

Abstract

Currently, it is undeniable that advances in science and technology have an impact on people's lifestyles. One of them can be seen in investing activities that can be done only by having a smartphone and an internet network. Business actors use this situation to provide mutual fund investment applications. It is characterized by increasing competition between mutual fund investment applications. Increased public awareness of the importance of investment is an added value. One of the mutual fund investment applications known to be on the rise is Bibit. This study examines the effect of e-service quality and brand image on customer loyalty through customer satisfaction on users of the Bibit application. The sampling technique used is non-probability sampling with a purposive sampling type. The sample used is 150 respondents who are users of the Bibit application. The data analysis technique used is PLS-SEM with SmartPLS 3.0 program. The results showed that e-service quality and brand image each had a positive and significant effect on customer satisfaction, e-service quality and customer satisfaction each had a positive but not significant effect on customer loyalty brand image had a positive and significant effect. Customer loyalty and customer satisfaction proved unable to mediate the effect of e-service quality and brand image on customer loyalty.
MIXUE'S SURABAYA BRAND IMAGE, PRODUCT QUALITY, BRAND LOVE AND LOYALTY INFLUENCE Samekto, Jonathan Felix Alfredo; Lindawati, Tuty; Kristanti, Maria Mia
Research In Management and Accounting (RIMA) Vol. 6 No. 2 (2023): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v6i2.4645

Abstract

The purpose of this research is to test the influence analysis of Brand Image and Product Quality on Brand Love and Brand Loyalty Mixue in Surabaya. The sampling technique used non-probability sampling with purposive sampling method. The samples taken were 160 respondents who were consumers from Mixue in Surabaya. While the tools used to retrieve and collect data are in the form of online questionnaires via the Google form. The data analysis technique uses Structural Equations Modeling (SEM) using the LISREL program. The results of this study state that Brand Image has a positive and insignificant effect on Brand Love, Product Quality has a positive and significant effect on Brand Love, Brand Image has a negative and insignificant effect on Brand Loyalty, Product Quality has a positive and insignificant effect on Brand Loyalty, Brand Love has a positive and significant effect on Brand Loyalty.
DIGITAL MARKETING DAN BRAND DESTINATION KAMPUNG WISATA SUNGAI DINOYO SURABAYA: UPAYA PENINGKATAN DAYA SAING DIGITAL Kristanti, Maria Mia; Budiarsi, Sri Yunan
Jurnal Serina Abdimas Vol 1 No 3 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i3.26318

Abstract

ABSTRACT Digital marketing is increasingly becoming a key driver in communications and advertising, including tourist destinations. A well-planned digitization program can have the potential to dramatically affect a destination's brand perception and reputation. Ensuring that a brand's destination has built an online presence, as well as increasing engagement with its audience is an effective way to keep the brand in the minds of consumers. There are several tactics that can be used for digital marketing activities that can encourage the growth of tourist destinations, which will be described in this abdimas program. The implementation of community service is carried out using three methods, namely: SWOT analysis, Focus Group Discussion (FGD), and interactive discussions between related parties, academics, and campus millennials. Identification and inventory of important issues, as well as programs that have been implemented are traced through direct interviews with related parties for the previous 3 year period (2017-2020). A number of important principles are explored in this abdimas program which includes: Digital Marketing, Brand Destination, and Sustainability Management of tourist destinations. Tabulation of changes began to appear from the increase in digital iteration, and brand destination program initiatives from participants. Furthermore, it can be concluded that, deep concepts from Online Consumer Behavior to Service Quality, become an understanding that completes the elements of a successful marketing program in developing and increasing the tourist attraction of the Dinoyo river. ABSTRAK Pemasaran digital semakin menjadi pendorong utama dalam komunikasi dan periklanan, termasuk destinasi wisata. Program digitalisasi yang terencana dapat memiliki potensi untuk secara dramatis mempengaruhi persepsi dan reputasi merek destinasi. Memastikan bahwa destinasi merek telah membangun kehadiran online, serta upaya meningkatkan keterlibatan dengan audiensnya adalah cara yang efektif agar merek tetap diingat oleh konsumen. Ada beberapa taktik yang dapat digunakan untuk aktifitas pemasaran digital yang dapat mendorong pertumbuhan destinasi wisata, yang akan dipaparkan pada program abdimas ini. Pelaksanaan abdimas dilakukan dengan tiga metode, yaitu: Analisis SWOT, Focus Group Discussion (FGD), dan Diskusi Interaktif antara pihak terkait, akademisi, dan milenial kampus. Identifikasi dan inventarisasi isu penting, serta program yang telah dilaksanakan ditelusuri melalui wawancara langsung dengan pihak terkait untuk periode 3 tahun sebelumnya (2017-2020). Sejumlah prinsip penting dieksplorasikan dalam program abdimas ini yang meliputi: Digital Marketing, Brand Destination, dan Manajemen Kerberlanjutan destinasi wisata. Tabulasi perubahan mulai nampak dari peningkatan iterasi digital,dan inisiastif program destinasi merek dari peserta. Selanjutnya, dapat disimpulkan bahwa, konsep mendalam mengenai Online Consumer Behavior hingga Service Quality, menjadi pemahaman yang melengkapi elemen sukses program pemasaran dalam pengembangan dan peningkatan daya tarik wisata sungai Dinoyo.
Co-Authors Ani Suhartatik Budiarsi, Sri Yunan Erwita, Monica Adjeng Hansel Kurniawan Hendrawan, Malvin Indradewa, Rhian Indrata, Stella Lucia Jonathan Felix Alfredo Samekto Lena Ellitan Lena Ellitan Lim, Sisilia Felicia Putra, A.Y. Yan Wellyan Toni Rosari, Andriano De Samekto, Jonathan Felix Alfredo Shanti Shanti Sisilia Felicia Lim Tuty Lindawati Tuty Lindawati Vicentsius Felix Reynaldi