Garuda - Garba Rujukan Digital

Pelatihan Inovasi Pemasaran Melalui Digital Marketing untuk Membentuk Kesadaran Merek dan Meningkatkan Penjualan (Pelatihan pada UMKM Batik Lasem di Lasem Kabupaten Rembang Jawa Tengah) Darsono Darsono; Suyamto Suyamto; Trio Handoko; Mrihrahayu Rumaningsih; Laksono Sumarto; Kurniawati Darmaningrum; Adrian Rahmadi
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.7162

Kerajinan batik merupakan salah satu upaya mewujudkan pemberdayaan industri kreatif. Selain itu, juga sebagai upaya untuk melindungi warisan budaya bangsa. Program membatik bertujuan untuk melestarikan budaya dan meningkatkan pendapatan masyarakat, dengan pembinaan dan pengelolaan yang baik dapat meningkatkan kemampuan pengelolaan mitra (masyarakat). Kegiatan sosial dan pelatihan ini bertujuan untuk memperkuat ekonomi kreatif di daerah Lasem, Kabupaten Rembang, Jawa Tengah, sehingga mereka dapat membuat batik dan menjadikannya produk ekonomi kreatif yang dapat membuka peluang bisnis baru dan meningkatkan pendapatan masyarakat. Praktik membatik merupakan upaya untuk melestarikan budaya bangsa. Kegiatan ini dilakukan dalam beberapa tahap di bulan September 2022. Mitra PkM ini ialah UMKM Batik Lasem. Langkah pertama yang dilakukan dalam kegiatan pengabdian ini adalah mengidentifikasi masalah yang dihadapi mitra. Langkah kedua mendampingi UMKM untuk bagaimana membuat konten pemasaran digital yang menarik dan memberikan pengetahuan pengelolaan keuangan UMKM. Langkah ketiga membantu mitra untuk mengenali pemasaran sosial media dan ecommerce. Langkah keempat membantu bagaimana agar bisa membantu memaksimalkan proses pemasaran digital yang dilakukan. Langkah kelima membantu pendampingan agar masyarakat bisa menjadi berdikari dan memiliki usaha yang stabil, sehingga dapat menopang kebutuhan sehari-hari. Batik Craft is one of the efforts to empower creative industries. In addition, it is also an effort to protect the nation's cultural heritage. The batik program aims to preserve culture and increase people's income; good guidance and management can improve partners' management capabilities (community). This social activity and training aim to strengthen the creative economy in the Lasem area, Rembang Regency, Central Java, so that they can make batik and make it a creative economic product that can open up new business opportunities and increase people's income. The practice of batik is an attempt to preserve the nation's culture. This activity was carried out in several stages in September 2022. This PkM partner is the Batik Lasem UMKM. The first step in this service activity is to identify the problems partners face. The second step is to assist MSMEs in creating attractive digital marketing content and provide knowledge of MSME financial management. The third step helps partners to recognize social media marketing and e-commerce. The fourth step helps how to help maximize the digital marketing process that is being carried out. The fifth step is assisting with assistance so that people can become self-sufficient and have a stable business to support their daily needs.

Work Performance Assessed through Job Motivation and Teamwork Moderated by the Utilization of Information Technology at Widya Trans Cargo Employees in Jakarta Agni Setiawan; Zandra Dwanita Widodo; Mrihrahayu Rumaningsih
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.5100

The aims of this research were 1) to examine and measure the influence of work motivation on work achievement in employees. (2) To test and measure the effect of team work on work performance in employees. (3) To find out whether the use of information technology as a moderating variable weakens or strengthens the effect of work motivation on work achievement for employees. (4) To find out whether the use of information technology as a moderating variable weakens or strengthens the effect of teamwork on work achievement for Widya Trans Cargo employees. This research was conducted on employees of PT. Widya Trans Cargo Jakarta. The population in this study were all employees at Widya Trans Cargo consisting of central employees and branch employees, namely 78 employees. The entire population in this study, totaling 78 employees, were all taken as samples, with saturated sample sampling. The results of the study found that motivation and teamwork had a significant positive effect on the work performance of Widya Trans Cargo Jakarta employees. Utilization of information technology strengthens the influence of work motivation and teamwork on employee performance.

The Influence Of Product Quality, Price, And Promotion And Their Relationship To Consumer Decisions In Buying Queen Accessories Products In The City Of Surakarta Adisa Fusanita; Mrihrahayu Rumaningsih; Kurniawati Darmaningrum
Journal of Rural and Urban Community Studies Vol. 1 No. 1 (2023): Agustus 2023
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v1i1.2848

This study aims to determine: (1) The effect of quality on consumer decisions in purchasing queen accessories products in the city of Surakarta, (2) To determine the effect of price on consumer decisions in buying queen accessories products in the city of Surakarta, (3) To determine the effect of promotion on consumer decisions in buying queen accessories products in the city of Surakarta, and lastly, (4) To find out whether the three variables together influence consumer decisions in buying queen accessories products in the city of Surakarta. The method used in this research is a survey method by distributing questionnaires. The technique used is purposive sampling. Samples taken as many as 100 respondent. The data analysis used was multiple linear regression analysis using the SPSS version 22 application. This study (1) partially product quality has a positive and significant influence on buying decisions with a Beta value of 27%. (2) partially the price of the product has a positive and significant influence on buying decisions with a Beta value of 25%. (3) partially promotion has a positive and significant influence on buying decisions with a Beta value of 31%. (4) simultaneously quality, price, and promotion have a positive and significant effect on purchasing decisions, with an F value of 2.70 and Sig. 0.000, so that 34.508 > 2.70 is obtained and the value of Sig. 0.000 < 0.05

PELATIHAN DIGITAL MARKETING DAN PENGGUNAAN E-COMMERCE UNTUK UMKM DI DESA KARANGSARI KABUPATEN KARANGANYAR Kurniawati Darmaningrum; Susilaningtyas Budiana Kurniawati; Laksono Sumarto; Mrihrahayu Rumaningsih; Rini Adiyani; Darsono Darsono; Ori Dimas Tri Prasetyo
GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v4i1.2993

Seiring dengan perkembangan teknologi yang pesat saat ini, hal tersebut berpengaruh terhadap perkembangan dari penjualan produk yang dahulu dilakukan secara langsung atau konvensional mulai beralih dan beradaptasi menggunakan digital marketing. Hal ini tidak selaras dengan kemampuan beberapa masyarakat terutama pelaku UMKM terkait pengetahuan dan keterampilan dalam digital marketing, terutama di Desa Karangsari Kabupaten Karanganyar. Desa ini memiliki pelaku UMKM yang mempunyai berbagai jenis produk akan tetapi kesulitan dalam melakukan pemasaran online karena keterbatasan pengetahuan yang dimiliki. Tema dari pengabdian masyarakat ini disesuaikan dengan permasalahan yang saat ini dihadapi oleh pelaku UMKM di desa Karangsari. Metode penyampaian kegiatan ini melalui ceramah dan diskusi serta praktek penggunaan aplikasi ecommerce yang nantinya akan digunakan oleh peserta UMKM untuk melakukan pemasaran online. Pada pelaksanaan pengabdian kepada masyarakat ini, peserta diberi pelatihan terkait digital marketing dan dibimbing untuk memiliki toko online di marketplace Shopee dan dengan tujuan pelaku usaha dapat mengembangkan usaha dan memperluas pasar melalui ecommerce. Kegiatan pengabdian masyarakat ada pendampingan praktik yang dilakukan oleh tim dosen dan mahasiswa sehingga hasil kepemilikan akun Shopee dapat mencapai 100%. Kata kunci: digital marketing, UMKM, ecommerce, konten pemasaran. Abstract Alongside today's rapid technological advancements, this has influenced the development of product sales that were previously done directly or conventionally, beginning to change and adapt utilizing digital marketing. This is in contradiction to the capabilities of some communities, particularly SMEs perpetrators, in terms of knowledge and skills in digital marketing, particularly in Karangsari Village, Karanganyar district. This village includes SMEs perpetrators who have a variety of items but struggle with online marketing because to their lack of understanding. The theme of this community commitment is tailored to the present issues confronting SMEs perpetrators in Karangsari. This activity will be delivered through lectures and discussions, as well as using e-commerce apps that UMKM participants will later utilize to run online marketing. Participants in the implementation of this community's dedication were trained in digital marketing and guided to own online stores in the Shopee marketplace, with the goal of entrepreneurs developing businesses and expanding the market through ecommerce. The community service activities are accompanied by practices carried out by a team of lecturers and students in order to achieve 100% income from Shopee account ownership.

IMPROVEMENT OF HR PERFORMANCE BY A WORKING CONDITION APPROACH, AND WORK CONTENT WITH DISCIPLINE AS AN INTERVENTION VARIABLE (Case Study of The Department of Tourism Subo Suko Wono Sraten/Solo Raya) Mrihrahayu Rumaningsih; Laksono Sumarto; Kasidin Kasidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5367

A good organization is an organization that seeks to improve its human resource capabilities, because it is a main factor for improving performance. The important things that need to be considered include; Safe, profitable and satisfactory working conditions also contribute to increasing employee motivation on work. In addition, work content is also no less important to measure employee performance.Original work content is the contents of the work or task given to employees and it is one of the supporting factors that provide smoothness of work motivation. The purpose of this study were to: (1) analyze and explain the effect of working conditions and work content on the discipline and employee performance (2) knowing and analyzing the mediation effect of discipline in the influence of work conditions and work content on employee performance. This research was conducted at the employees of the former Surakarta Residency Office of Surakarta, Boyolali, Sukoharjo, Wonogiri and Sragen, which are usually sacrificed (Subo Suko Wono Sraten or Solo Raya), each of which has 25 employees, so that the total total is 125 employees. Then each region was taken by 15 employees as respondents. The Path analysis is used to test the relationship between independent variables with the dependent variable mediated by the mediation variable. The results of the study found that (1) there is a positive influence and significant work conditions and work content on the discipline and employee performance (2) there is a direct influence that is better than working conditions and work content on employee performance than must be mediated by discipline. Keywords: working conditions, job content, discipline, performance, and path analysis.

IMPROVEMENT OF HR PERFORMANCE BY A WORKING CONDITION APPROACH, AND WORK CONTENT WITH DISCIPLINE AS AN INTERVENTION VARIABLE (Case Study of The Department of Tourism Subo Suko Wono Sraten/Solo Raya) Rumaningsih, Mrihrahayu; Sumarto, Laksono; Kasidin, Kasidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5367

A good organization is an organization that seeks to improve its human resource capabilities, because it is a main factor for improving performance. The important things that need to be considered include; Safe, profitable and satisfactory working conditions also contribute to increasing employee motivation on work. In addition, work content is also no less important to measure employee performance.Original work content is the contents of the work or task given to employees and it is one of the supporting factors that provide smoothness of work motivation. The purpose of this study were to: (1) analyze and explain the effect of working conditions and work content on the discipline and employee performance (2) knowing and analyzing the mediation effect of discipline in the influence of work conditions and work content on employee performance. This research was conducted at the employees of the former Surakarta Residency Office of Surakarta, Boyolali, Sukoharjo, Wonogiri and Sragen, which are usually sacrificed (Subo Suko Wono Sraten or Solo Raya), each of which has 25 employees, so that the total total is 125 employees. Then each region was taken by 15 employees as respondents. The Path analysis is used to test the relationship between independent variables with the dependent variable mediated by the mediation variable. The results of the study found that (1) there is a positive influence and significant work conditions and work content on the discipline and employee performance (2) there is a direct influence that is better than working conditions and work content on employee performance than must be mediated by discipline. Keywords: working conditions, job content, discipline, performance, and path analysis.

Penerapan Theory of Planned Behaviour dalam keputusan konsumen untuk membeli Makanan Organik Darsono, Darsono; Darmaningrum, Kurniawati; Rumaningsih, Mrihrahayu; Alhusin, Syahri; Handoko, Trio; Kurniawati, Susilaningtyas Budiana
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6167

Ketersediaan dan preferensi terhadap produk ramah lingkungan telah meningkat; Namun, pemahaman terkait perilaku konsumen mengenai makanan organik masih belum memadai karena sebagian besar penelitian hanya terfokus pada proses untuk menghasilkan produk organik. Meskipun minat konsumen terhadap pangan organik telah meningkat dari waktu ke waktu, sehingga secara umum menimbulkan sikap positif terhadap produk pangan organik, penelitian ilmiah menunjukkan bahwa volume konsumsi pangan organik di pasar relatif rendah. Hal ini mengakibatkan adanya kebutuhan mendesak untuk mempelajari motivasi yang meningkatkan kecenderungan konsumen untuk membeli makanan yang diproduksi secara organik. Hipotesis diuji dengan menganalisis data melalui model persamaan struktural (SEM), dimana variabel sikap sebagai variabel mediasi. Hasil penelitian menunjukkan adanya pengaruh signifikan terkait norma subyektif, perceived behavioural control, dan norma personal pada sikap yang akan mempengaruhi niat pembelian konsumen. Temuan ini menunjukkan bahwa motivasi konsumen dalam membeli makanan organik dapat dirangsang dengan mendorong nilai-nilai individu yang mencerminkan perilaku pembelian yang ramah lingkungan, kesadaran terkait kesehatan.

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