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IMPLEMENTASI SWOT ANALISIS TERHADAP STRATEGI PEMASARAN DIMASA PANDEMI COVID-19 PADA UMKM KHAS DESA SUSUKAN TIRTAYASA KABUPATEN SERANG BANTEN Suwiro Heriyanto; Uli Wildan Nuryanto; Ika Pratiwi; Joni Prihatin
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.98

Abstract

Kropcok is a typical snack of seran district which is a source of income for many entrepreneurs, but during the Covid19 pandemic there are challenges in terms of marketing and other internal and external challenges. This research uses a qualitative description method with  the aim of analyzing data descriptively to elaborate other external and internal impacts and determine marketing strategies that can be applied. The sample of this survey is  the  well-known Mafada Kropcok company in Susukan Village, Tirtayasa District.  The data collection method used is a structured  interview and analysis using the TOWS matrix with four alternative strategies. This allows businesses to get solutions such as social media advertising with engaging content and find detailed solutions to expand the delivery network, maintaining good relationships with raw material suppliers.  Based on the results of the analysis of the internal environment with  the IFAS Matrix,it is found that the most influential strength is the quality of the product free of preservatives, and the most influential drawback is the unattractive packaging design. The results of the analysis of the external environment are established using the EFAS matrix, but the most influential opportunity factor is the development of technological progress, and the threat factor is the emergence of new competitors. The results of  the analysis using SWOT show that Mafida Kropcok's position is in the first quadrant, namely through the application of an aggressive growth strategy or growth oriented strength
The Influence of Work Motivation, Employee Placement, and Competency Development on Achieving Production Target In the Blow Moulding Industry Herman Sjahruddin; Pandu Adi Cakranegara; Rezky Nurbakti; Uli Wildan Nuryanto; Joni Prihatin
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.355 KB) | DOI: 10.35877/454RI.qems1042

Abstract

The purpose of this study was to analyze the influence of work motivation, employee placement and competency development on the achievement of production targets. The method used in this study is the associative method using quantitative analysis. From the research that has been done, it is obtained that the value of t count > t table so that work motivation, employee placement and employee competency development have a positive and significant impact on employee performance in achieving the production targets that have been set. The R-square value obtained is 0.558 which states that the variables of work motivation, employee placement and competency development affect the achievement of production targets by 55.80% and the remaining 44.20% is influenced by other variables.
PERAN GAYA KOMUNIKASI TERHADAP MOTIVASI PADA INDUSTRI MANUFAKTUR OTOMOTIF DI KOTA TANGERANG Joni Prihatin; Uli Wildan Nuryanto; Prof. Muhammad Suparmoko
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.441 KB) | DOI: 10.46306/ncabet.v1i1.30

Abstract

The Automotive sector industry has grown rapidly since 1970 had a positive impact on the country’s economy which are high GDP contribution and being able to become a job field for 350 thousand of direct workers and 1,2 million of indirect workers. Therefore, this sector needs to be supported do that continues advance and develop. One of this way by management of human resources to increasingly the work motivation of its workers where this variable influenced by many things, one of which is communication style. This research was conducted using a quantitative approach using survey methods and causality design with SEM PLS data analysis techniques. The sample used 160 respondents with the number of 6 hypothesis tested. The result obtained from two variables there are 3 indicators that are not since to the loading factor < 0,70 so those indicators excluded from the model. For the result of second model analysis, inner model analysis and blindfolding analysis of the 2nd model, there was found that all parameters were in accordance with the requirements. The hypothesis result shows that all hypothesis tested were accepted. Communication style has a signification effect on work motivation with the magnitude 51,1% while the remaining of 48,9% influenced by others variable outside the model being tested.
The Impact of Working From Home on The Civil Servant Administration Performance During COVID-19 Pandemic Suci Hati; Heri Sapari Kahpi; Uli Wildan Nuryanto; Joni Prihatin; Tubagus Iwan Ridwan
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.48 KB) | DOI: 10.35877/454RI.qems1080

Abstract

The pandemic caused by Coronavirus 2019 (Covid-19) which originated in Wuhan, China has spread rapidly to all countries around the world including Indonesia. Various methods are used to maintain safety and prevent the spread of virus getting faster, one of methods by implementing the work from home for the civil servant administration. Therefore, this research investigates the impact of working from home to the performance of civil servant administration in Indonesia. The employees who have the possibility to work from home, have a high degree of autonomy in scheduling their work and thus considered to have higher intrinsic motivation. Thereby, the research hypothesis between working from home can positively impact on employee performance of the civil servant administration at Banten Province. This study uses quantitative methods, the data in this study used by an online questionnaire of 72 civil servant administration in Banten Province. The analysis tool using structural equation modeling (SEM) PLS. Research variable divided become three variables, the work from home as predictor for the performance of civil servant administration, while the Covid-19 pandemic as the moderator variable. The empirical results shows that working from home has a significant positive effect on performance of civil servant administration. Meanwhile, Covid-19 Pandemic as a moderating variable will be weakens the relationship between work form home (WFH) on the performance of civil servant administration.
Pemberdayaan Masyarakat pada Kegiatan PKM Keagamaan di Masjid Baitul Muttaqin Desa Bulakan Kota Cilegon Joni Prihatin; Juhandi Juhandi; Mastutiniyah Mastutiniyah; Marlina Marlina; Sri Lestari
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3057

Abstract

Community empowerment is an effort to increase the strength and abilities of the community so that they can be more independent and develop their potential. One of the community empowerment activities in Bulakan Village, Cilegon City, is the religious activity of routine Islamic recitation. Community service in the religious sector at KKM 42 Bina Bangsa University through regular recitations at the Baitul Muttaqin Mosque in the Bulakan Village area, Cibeber District, Cilegon City, Banten Province as part of increasing religious harmony, strengthening Islamic brotherhood, and creating tolerance. This community empowerment is carried out through routine Islamic religious activities, namely routine recitations and religious counseling. This routine activity is followed by some fathers and young people who already understand and implement it in their daily lives. So this community empowerment activity needs to be intensified and improved further as a baton in facing developments in time and technology so that there is continued peace and prosperity.
Pembangunan Mandi Cuci Kakus (MCK) Sebagai Bentuk PKM Sosial Budaya dan Lingkungan Desa Bulakan Kota Cilegon Juhandi Juhandi; Joni Prihatin; Riky Destian Husada; Vika Rahma Zein Nissa; Ahmad Irgy Syahreza
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 3 (2024): Agustus : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i3.375

Abstract

The social culture and environment in one region differ from each other, depending on geography and the people who inhabit that place. It is not impossible that problems in this area can be experienced by these human members. One of them is in the Bulakan Village area where there are still areas that do not have toilets or toilets for short. The habit of residents who still carry out these activities in their backyard has become the concern of the 42 KKM group of Bulakan Village, Bina Bangsa University. The aim of PKM in the Social, Cultural and Environmental sector is to build a MCK in the house of one of the residents in Bulakan Village. The method used is survey and implementation of PKM. It is hoped that the results of the PKM in the field of Socio-Cultural and Environmental Affairs in building toilets can be used by local residents, so that the habit of defecating, washing and bathing is no longer carried out around the house because it will cause disease for residents of the surrounding area.
PKM Teknologi Tepat Guna (TTG):  Cegah Kebocoran Gas dengan Alat Pendeteksi Kebocoran Gas LPG Berbasis Internet of Things (IoT) Joni Prihatin; Juhandi; Mufallih Arrosyid; Muhamad Farhan; Rizky May Yunitasari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5 (2025): OKTOBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z4vfe127

Abstract

Sejak peralihan bahan bakar minyak tanah ke gas LPG untuk kebutuhan memasak dan kebutuhan lainnya. Pemerintah membuat program subsidi gas LPG 3 Kg untuk rakyat miskin. Namun pada pelaksanaanya sering terjadi kebocoran pada tabung gas 3 Kg. Pengabdian kepada Masyarakat (PKM) pada kelompok 14 KKM Kelurahan Pengampelan Universitas Bina Bangsa tahun 2025 ini bertujuan untuk memberikan wawasan kepada masyarakat Kelurahan Pengampelan Kota Serang bagaimana mencegah kebocoran gas. Bersamaan dengan kegiatan tersebut diperkenalkan alat pendeteksi kebocoran gas LPG berbasis Internet of Things (IoT) yang dikembangkan oleh salah satu mahasiswa Kelompok 14 Kelurahan Pengampelan. Hasil pengabdian ini berjalan dengan lancar, alat pendeteksi gas dianggap berfungsi dan dapat dimengerti oleh masyarakat Kelurahan Pengampelan.
Penelitian Kualitatif : Hubungan Kepemimpinan, Kecerdasan Emosional, dan Kinerja Joni Prihatin
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 3 (2025): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i3.1015

Abstract

Leadership is not just about being a leader within an organization. It requires effective communication strategies and approaches. However, leadership changes when there are weaknesses in implementing communication methods with the team. Internal conflict, pressure from leaders, leadership style, and a leader's personality in facing challenges and problems are all factors. The purpose of this study is to deeply understand the relationship between leadership, emotional intelligence, and performance in an organizational context through a qualitative approach. The research method is derived from references in books and journals related to the topic under study. This study explores how leadership styles, interact with dimensions of emotional intelligence, including self-awareness, self-regulation, empathy, intrinsic motivation, and social skills, to influence individual and team performance. The study found that leaders with high emotional intelligence tend to implement an adaptive and inclusive leadership approach, create a conducive work climate, strengthen trust, and increase member engagement and productivity. The findings also reveal that emotional intelligence is not merely a supporting competency but also functions as a critical moderator of leadership effectiveness in achieving performance. This research provides theoretical contributions by enriching a holistic understanding of the psychosocial dynamics of leadership, as well as practical implications for the development of emotional intelligence-based leadership training programs through detailed quantitative and object-based research.