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All Journal GREENOMIKA Jurnal Iqtisaduna
Lailatul Musyaffaah
Universitas Dr. Soetomo Surabaya
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH IKLIM ORGANISASI, SERVANT LEADERSHIP, DAN INTRINSIC MOTIVATION TERHADAP ORGANIATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA PT. BIOMETRIK CITRA SOLUSI Lailatul Musyaffaah
GREENOMIKA Vol. 4 No. 1 (2022): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.04.1.1

Abstract

The increasingly fierce business competition makes companies have to make the right strategy within the company, especially strategies related to improving employee performance. The aim of this research is to find out how much influence organizational climate, servant leadership, and intrinsic motivation have on organizational citizenship behavior (OCB). This study uses quantitative research methods and SPSS data processing using regression analysis and 36 respondents. The results of data processing show that there is an influence of organizational climate, servant leadership, intrinsic motivation on Organizational Citizenship Behavior (OCB) both simultaneously and partially.
Integrated, Marketing Integrated Marketing Communication Pada Daya Tarik Embrio Destinasi Wisata Bahari Melalui Brand Building Wahyu Eko Pujianto; Lailatul Musyaffaah; Muhammad Muharrom Al Haromainy; Angga Lisdiyanto
Jurnal Iqtisaduna Vol 8 No 1 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v8i1.29593

Abstract

Sidoarjo district have an embryo maritime tourism destinations that can be a tourist destination for nautical Sidoarjo district. But, the maritime tourism still has not been exposed or promoted with maximum, so that there are many local communities, global and foreign that have not located a maritime tourism and the beauty of tourism destinations that are owned by sidoarjo. So necessary right to marketing and measurable tourist destination program. The purpose of this study is to find and testing whether integrated marketing communication influences attractiviness the embryo tourism destination, Whether integrated marketing communication impact on brand building tourism destination, and do brand building an influence on thr attractiveness of the embryo tourism destination. This research of quantitative research using a Partial Least Square ( PLS ). Population in this research is all visitors tourism in Sidoarjo district. A sample in the research used design probability sampling by choosing 80 visitors maritime tourism in the sample Technique analysis in research that is descriptive and statistic analysis inferential with the methods Partial Least Square (PLS). The research result explain that integrated marketing communication influences attraction, integrated marketing communication influences brand building , and brand building influences attraction.
Co-Authors Angga Lisdiyanto Muhammad Muharrom Al Haromainy Wahyu Eko Pujianto