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All Journal Jurnal Ekuilnomi Transekonomika : Akuntansi, Bisnis dan Keuangan
Chyntia Huang
Universitas Internasional Batam
Economics, Econometrics & Finance

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Analisa Faktor Pengaruh Purchase Intention Pada Pengguna Youtube Kota Batam Melalui Attitude Sebagai Mediasi Chyntia Huang; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Ekuilnomi Vol. 6 No. 2 (2024): Ekuilnomi Vol 6(2) Mei 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/abxx7e91

Abstract

Tujuan penelitian ini ialah menganalisis faktor pengaruh purchase intention pada pengguna youtube kota batam melalui attitude sebagai mediasi. Metode penelitian ini ialah kuantitatif. Populasi dalam penelitian adalah konsumen di kota Batam. Sampel pada penelitian ini adalah konsumen yang pernah membeli sebuah produk karena melihat video ulasan dari konten creator yang ada di channel Youtube. Penelitian ini menggunakan tiga variabel indepen yaitu entertainment, informativeness dan credibility. Pengumpulan data pada penelitian ini dilakukan dengan menyebarkan 354 kuesioner kepada responden dan data yang terkumpul diolah dengan menggunakan aplikasi SmartPLS 3.0. Hasil penelitian ini ialah bahwa tiga variabel independen yaitu entertainment, informativeness dan credibility mempengaruhi attitude penonton video ulasan di Youtube dan ketiga variabel tersebut juga mempengaruhi niat beli konsumen terhadap sebuah produk/jasa yang ditayangkan di Youtube
PENGARUH MANAJEMEN RANTAI PASOK BERBASIS SISTEM ERP DALAM MENINGKATKAN KINERJA PT WISMILAK INTI MAKMUR TBK. Chyntia Huang; Jessica Novia; Lia Willyanto; Veni Sisca; Fendy Cuandra; Nasar Buntu Lalita
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.128

Abstract

Every business actor who runs a business will establish relationships with other business actors. These relationships are formed into a chain known as a supply chain. In order for the company's supply chain activities to run optimally, of course a strategy is needed. One strategy that can be utilized is Enterprise Resource Planning (ERP). This study aims to determine the effect of ERP system-based supply chain management in improving the performance of PT Wismilak Inti Makmur Tbk. Quantitative and qualitative data analysis techniques were used in this study to process data into information. Where the data used is sourced from the annual report and company sales. From this research it can be seen that the supply chain of PT Wismilak Inti Makmur Tbk. This is complex because it involves various parties from the beginning of the process to the end of the distribution process, it can run effectively and because it has implemented several strategies, namely mitigation strategies, performance strategies and also the development of EVO diplomat products. In addition, the influence of the ERP system applied to the supply chain of PT Wismilak Inti Makmur Tbk. quite significant to the company's financial performance, namely inventory turnover, GPM, OPM, NPM, ROA, and ROE. These results are obtained from the results of the analysis of the company's financial statement data analysis with financial ratios.
Co-Authors Cuandra, Fendy Fahlevi, Renza Jessica Novia Lia Willyanto Nasar Buntu Lalita Sinambela, Fitriana Aidnilla Veni Sisca