Article Per Year (5 Year)
p-Index From 2021 - 2026
3.082
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi Jurnal Manajerial Dan Kewirausahaan Prosiding Seri Seminar Nasional International Journal of Application on Economics and Business
Andi Wijaya
Faculty Of Economic And Business, TarumanagaraUniversity, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
The Effect of Attitudes, Social Environment, and Self-Efficacy on Entrepreneurship Intention of S1 Management Students in West Jakarta Vincent Gunawan; Andi Wijaya
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.418-426

Abstract

Along with the passage of time and the development of people's ability in entrepreneurship, entrepreneurial activities are increasingly in demand by the world community from various different backgrounds including Indonesia. Entrepreneurial activities are now seen as an activity that can provide opportunities to achieve success through the efforts they create. The purpose of this study was to find out and analyze the influence of attitudes, sosial environment, and self-efficacy on the entrepreneurship intentions of S1 Management Students of West Jakarta. Sampling this study was done by non-probability sampling methods, namely voluntary sampling and data collection is done with questionnaires. This study sample was 100 respondents from 105 respondents who studied at universities in West Jakarta. This study used SmartPLS 3.3.3 in processing the collected data. The results of this study found that attitudes and self-efficacy have a positive and significant influence on entrepreneurship intentions in undergraduate management students in West Jakarta, while the social environment does not have a significant influence on the social entrepreneurship intentions of students.
The Effect of Entrepreneurial Knowledge on Entrepreneurial Intention with Perceived Desirability, Perceived Social Norms, and Perceived Feasibility as Mediating Variable Agnes Yunike Putri; Andi Wijaya
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.613-620

Abstract

This study was conducted to determine the effect of Entrepreneurial knowledge on perceived desirability, perceived social norms and perceived feasibility and their impact on entrepreneurial intention. This study uses the main theory of the theory of the theory of planned behavior. The research method chosen is a quantitative research method. The data processing method used is partial least squares. The results show the Entrepreneurial knowledge affects perceived desirability, entrepreneurial knowledge affects perceived social, Entrepreneurial knowledge affects perceived feasibility, perceived desirability affects interest in entrepreneurship. Perceived social norms affect interest in entrepreneurship, perceived feasibility does not affect interest in entrepreneurship. Perceived desirability mediates the effect of entrepreneurial knowledge on entrepreneurial interest. Perceived feasibility does not mediate the effect of entrepreneurial knowledge on entrepreneurial interest.
Pengaruh Orientasi Pasar dan Inovasi Produk terhadap Keunggulan Bersaing pada UMKM di Industri Makanan pada Daerah Jembatan 5 Calvin Calvin; Andi Wijaya
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i4.36503

Abstract

Industri kuliner di Indonesia, terutama UMKM, memainkan peran penting dalam perekonomian. Namun, dalam menghadapi persaingan global dan tantangan pasar, UMKM kuliner di Jakarta, khususnya di wilayah Jembatan 5, perlu menerapkan strategi yang efektif untuk mempertahankan keunggulan bersaing. Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar dan inovasi produk terhadap keunggulan bersaing UMKM kuliner di daerah tersebut. Metode yang digunakan adalah penelitian kuantitatif deskriptif dengan pendekatan purposive sampling. Data diperoleh melalui survei kepada pelaku UMKM kuliner yang memenuhi kriteria tertentu. Hasil penelitian menunjukkan bahwa orientasi pasar dan inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM. Kombinasi keduanya mampu menciptakan diferensiasi produk yang menarik bagi konsumen dan meningkatkan daya saing. Kendala utama yang dihadapi adalah keterbatasan modal dan pengetahuan, yang dapat diatasi melalui dukungan pemerintah dalam bentuk pelatihan dan pembiayaan. Kesimpulannya, strategi orientasi pasar yang tepat dan inovasi produk yang terus berkembang dapat meningkatkan keunggulan bersaing UMKM kuliner di Jakarta. The culinary industry in Indonesia, especially micro, small, and medium enterprises (MSMEs), plays a significant role in the economy. However, in the face of global competition and market challenges, MSMEs in Jakarta, particularly in the Jembatan 5 area, need to implement effective strategies to maintain competitive advantage. This study aims to analyze the effect of market orientation and product innovation on the competitive advantage of MSMEs in the area. The research method used is descriptive quantitative research with purposive sampling. Data were collected through surveys of MSME actors who met specific criteria. The results showed that market orientation and product innovation have a positive and significant effect on competitive advantage. The combination of both strategies creates product differentiation that appeals to consumers and enhances competitiveness. The main challenges faced are limited capital and knowledge, which can be addressed through government support in the form of training and financing. In conclusion, the right market orientation strategy and continuous product innovation can improve the competitive advantage of culinary MSMEs in Jakarta.
Modal Awal dan Pengalaman Usaha Menjadi Faktor Utama dalam Pertumbuhan Bisnis UMKM Bertha Mellisa; Andi Wijaya
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37111

Abstract

UMKM sangat penting bagi perekonomian Indonesia. UMKM tidak hanya menjadi tulang punggung sektor ketenagakerjaan, tetapi juga menjadi penggerak ekonomi kerakyatan yang menjangkau seluruh lapisan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh modal awal dan pengalaman usaha terhadap pertumbuhan bisnis UMKM di kota Jakarta. Penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif dan kausal. Pengumpulan data ini dapat dilakukan dengan penyebaran kuesioner menggunakan Google Form, dan pengumpulan data sekunder dari laporan keuangan dan dokumentasi bisnis. Teknik pemilihan sampel yang digunakan adalah purposive sampling. Penelitian ini menggunakan data dari 154 responden yang merupakan UMKM di Jakarta. Penelitian ini menggunakan tiga metode analisis utama, yaitu analisis outer model, analisis inner model, dan analisis multikolinearitas yang diolah dengan software SmartPLS 4. Hasil penelitian menunjukkan bahwa modal awal dan pengalaman usaha memiliki pengaruh yang positif dan signifikan terhadap pertumbuhan bisnis UMKM di Jakarta. Implikasi penelitian ini adalah memberikan wawasan bagi penelitian selanjutnya untuk menambahkan variabel penelitian, memperbanyak jumlah responden, dan memperluas ruang lingkup penelitian. Peneliti juga memberikan saran bagi pelaku UMKM untuk memiliki modal yang kuat, melakukan analisis pasar, menggunakan teknologi-teknologi sebagai media pemasaran, juga terlibat langsung dalam kegiatan dan pendidikan kewirausahaan. MSMEs are very important for the Indonesian economy. MSMEs are not only the backbone of the employment sector, but also the driving force of the people’s economy that reaches all levels of society. This study aims to analyze the influence of initial capital and business experienve on the growth of MSMEs businesses in the city of Jakarta. This study is a quantitative study with a descriptive study with a descriptive and causal approach. This data collection can be done by distributing questionnaires using Google Form, and collecting secondary data from financial reports and business documentation. The sampling technique used in this study is purposive sampling. This study uses data from 154 respondents who are MSMEs in Jakarta. This study uses three main analysis methods, namely outer model analysis, inner model analysis, and multicollinearity analysis processed with SmartPLS 4 software. The results of the study indicate that initial capital and business experience have a positive and significant influence on the growth of MSMEs businesses in Jakarta. The implications of this study are that researchers provide insight for further researchers to add research variables, increase the number of respondents, and expand the scope of the study. Researchers also provide advice for MSMEs actors to have strong capital, conduct market analysis, use technologies as marketing media, and be directly involved in entrepreneurship activities and education.
Faktor dalam Meningkatkan Minat Berwirausaha pada Mahasiswa Universitas Tarumanagara Angelica Soepriatna; Andi Wijaya
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/564ts996

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh yang diberikan oleh sosial ekonomi orangtua, pendidikan kewirausahaan, dan kesadaran akan kesempatan terhadap minat berwirausaha pada Mahasiswa Universitas Tarumanagara. Penelitian ini menggunakan pendekatan kuantitatif dengan pemilihan sampel menggunakan teknik purposive sampling dan non-probability sampling. Data dikumpulkan dengan menggunakan kuesioner online, yakni google form. Berdasarkan 225 data yang berhasil dikumpulkan, data kemudian diolah menggunakan SmartPLS 4th. Dengan menggunakan analisa SmartPLS hasil analisa outer loading diketahui bahwa seluruh variabel yang digunakan dalam penelitian ini seperti oleh sosial ekonomi orangtua, pendidikan kewirausahaan, kesadaran akan kesempatan, dan minat berwirausaha dinyatakan memenuhi kriteria uji validitas dan reliabilitas (composite reliability > 0,7). Ketika suatu penelitian dinyatakan telah lulus uji outer loading, maka dapat dilanjutkan pada tahapan inner model untuk mengetahui pengaruh yang diberikan oleh variabel eksogen terhadap endogen. Melalui uji inner model dapat diketahui bahwa sosial ekonomi orangtua, pendidikan kewirausahaan, dan kesadaran akan kesempatan memberikan pengaruh secara positif dan signifikan terhadap minat berwirausaha pada mahasiswa Universitas Tarumanagara. This research aims to determine whether parental socioeconomics, entrepreneurship education, and awareness of opportunities on interest in entrepreneurship among Tarumanagara University students exert an influence. This research uses a quantitative approach with sample selection using purposive sampling and non-probability sampling techniques. Data was collected using an online questionnaire, namely Google Form. Based on the 225 data collected, the data was then processed using SmartPLS 4th. By using SmartPLS analysis, the results of the outer loading analysis show that all variables used in this research, such as parental socioeconomics, entrepreneurship education, awareness of opportunities, and interest in entrepreneurship, are declared to meet the validity and reliability test criteria (composite reliability > 0,7). When a study is declared to have passed the outer loading test, it can proceed to the inner model stage to determine the influence exerted by exogenous variables on endogenous ones. Through the inner model test, parental socioeconomics, entrepreneurship education, and awareness of opportunities positively and significantly influence interest in entrepreneurship among Tarumanagara University students.
Peran Motivasi Prososial dan Kesejahteraan Wirausaha terhadap Ketekunan Berwirausaha dalam Perspektif Self-Determination Kevin Tantono; Andi Wijaya
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.37976

Abstract

Penelitian ini mengkaji peran krusial Ketekunan Berwirausaha (KB) sebagai pilar keberlanjutan Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya di tengah dinamika pasar perkotaan Jakarta Barat. Fokus utama adalah menganalisis pengaruh Motivasi Prososial (MP) terhadap KB melalui mediasi Kesejahteraan Subjektif Wirausaha (KSW) dan Kesejahteraan Psikologis Wirausaha (KPW), berdasarkan kerangka Self-Determination Theory (SDT). MP diyakini dapat meningkatkan persistensi karena menumbuhkan rasa makna dan tanggung jawab sosial. Data kuantitatif dikumpulkan dari 107 responden wirausahawan UMKM di Jakarta Barat dengan teknik purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS- SEM). Hasil utama menunjukkan bahwa Motivasi Prososial tidak memiliki pengaruh langsung dan signifikan terhadap Ketekunan Berwirausaha. Namun, MP secara signifikan memengaruhi baik Kesejahteraan Subjektif Wirausaha maupun Kesejahteraan Psikologis Wirausaha. Temuan kunci adalah bahwa Kesejahteraan Psikologis Wirausaha (KPW) berfungsi sebagai mediator penuh (full mediator) yang signifikan antara Motivasi Prososial dan Ketekunan Berwirausaha. Kesimpulan penelitian ini menekankan bahwa dorongan altruistik (MP) hanya akan bertransformasi menjadi daya juang dan konsistensi usaha (KB) jika berhasil membangun modal mental yang kuat, seperti optimisme dan resiliensi yang dicerminkan oleh KPW. Penelitian ini memberikan implikasi bahwa penguatan kapasitas psikologis internal lebih vital bagi daya tahan UMKM daripada sekadar perasaan puas atau faktor eksternal. This study examines the crucial role of Entrepreneurial Persistence (EP) as a pillar for the sustainability of Micro, Small, and Medium Enterprises (MSMEs), particularly amidst the dynamic urban market of West Jakarta. The primary objective is to analyze the effect of Prosocial Motivation (PM) on EP, mediated by Entrepreneurial Subjective Well-being (ESW) and Entrepreneurial Psychological Well-being (EPW), within the Self-Determination Theory (SDT) framework. EP is hypothesized to enhance persistence by fostering a sense of meaning and social responsibility. Quantitative data was collected from 107 MSME entrepreneurs in West Jakarta using purposive sampling. The collected data was analyzed using the Partial Least Squares-Structural Equation Modeling (PLS- SEM) technique. The main findings indicate that Prosocial Motivation has no direct significant effect on Entrepreneurial Persistence. However, MP was found to significantly influence both Entrepreneurial Subjective Well-being and Entrepreneurial Psychological Well-being. The key finding is that Entrepreneurial Psychological Well-being (EPW) acts as a significant full mediator between Prosocial Motivation and Entrepreneurial Persistence. This conclusion emphasizes that the altruistic drive (PM) only successfully translates into business endurance and consistency (EP) if it successfully builds strong mental capital, such as optimism and resilience, as reflected by EPW. The research implies that strengthening internal psychological capacity is more vital for MSME sustainability than mere feelings of satisfaction or external factors.
Dampak Motivasi Prososial, Kesejahteraan Subjektif, dan Kesejahteraan Psikologis terhadap Persistensi Kewirausahaan, Moderasi Dinamika Lingkungan di Jakarta Utara Josephine Josephine; Andi Wijaya
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.38152

Abstract

Penelitian ini bertujuan untuk menguji pengaruh motivasi prososial, kesejahteraan subjektif, dan kesejahteraan psikologis terhadap persistensi kewirausahaan, serta mengkaji peran moderasi dinamika lingkungan pada pelaku UMKM di Jakarta Utara. Persistensi Kewirausahaan adalah kegigihan atau ketahanan seorang wirausaha untuk terus menjalankan dan mempertahankan usahanya meskipun menghadapi tantangan, hambatan, kegagalan, atau kesulitan. Dengan menggunakan pendekatan kuantitatif deskriptif dan analisis PLS-SEM pada data kuesioner dari pelaku UMKM di Jakarta Utara, hasil penelitian ini bertujuan untuk mengetahui apakah motivasi prososial, kesejahteraan subjektif dan psikologis memilihi pengaruh terhadap persistensi kewirausahan. Pengumpulan data dilakukan dengan sampel yang ditentukan sesuai panduan ukuran sampel PLS-SEM, yaitu 169 responden untuk jumlah 17 indikator dan menggunakan kuesioner (Google Forms) disebarkan dengan mendatangi berbagai UMKM di Jakarta Utara, kemudian dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan menggunakan bantuan perangkat lunak SmartPLS 4, yang mencakup pengujian outer model dan inner model. This study aims to examine the influence of prosocial motivation, subjective well-being, and psychological well-being on entrepreneurial persistence, as well as examine the moderating role of environmental dynamics in MSMEs in North Jakarta. Entrepreneurial Persistence is the persistence or resilience of an entrepreneur to continue running and maintaining his business despite facing challenges, obstacles, failures, or difficulties. By using a descriptive quantitative approach and PLS-SEM analysis on questionnaire data from MSMEs in North Jakarta, the results of this study aim to determine whether prosocial motivation, subjective and psychological well-being have an influence on entrepreneurial persistence. This data collection was carried out with a sample determined according to the PLS-SEM sample size guide, namely 169 respondents for a total of 17 indicators and using a questionnaire (Google Form) distributed by visiting various MSMEs in North Jakarta, then analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method using the help of SmartPLS 4 software, which includes testing the outer model and inner model.
Co-Authors Agnes Yunike Putri Agustin Ekadjaja Albert Kuswadi Andri Prasetyo Andy Hendrawan Angelica Soepriatna Bertha Mellisa Calvin Calvin Calvin Hamel Carolus Mario Nanjaya Chiara Rizka Yukianti Christyan Kurniawan Della Monica Erland Adrian Jeanifer Henelya Jesslyn Elvina Wirjadi Jordrius Pangestu Josephine Josephine Kevin Tantono Meisya Claudia Nellia Nellia Nellia Nellia Patrice Febiyani Metty Rivan Christian Hariyanto Septihani Michella Wijaya Septihani Michella Wijaya Van-ni Van-ni Vernetta Vincent Gunawan Welyam Wendy Wongso Wilson Winata