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Keputusan Pembelian Ditinjau dari Kualitas Pelayanan, Variasi Produk dan Promosi di Indomaret: Studi pada Indomaret di Kecamatan Laweyan Surakarta Viony Yusrania Mayantika; Sri Hartono; Supawi Pawenang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.6717

Abstract

The aim of this research is to determine the influence of Service Quality, Product Variations and Promotion partially or simultaneously on Purchasing Decisions at Indomaret, Laweyan District, Surakarta. This type of research uses quantitative descriptive methods. The population was taken from all Indomaret consumers in the Laweyan area of Surakarta, an infinite number and a sample of 100 respondents. This research uses a purposive sampling technique. Questionnaires were used for data collection. The data analysis method uses statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination (R2). The results state that Service Quality, Product Variations and Promotion have a positive and significant partial or simultaneous effect on Purchasing Decisions at Indomaret, Laweyan District, Surakarta.
Kesiapan Kerja Melalui Efikasi Diri, Motivasi Kerja, Soft skill, dan Praktik Industri pada Mahasiswa Vokasi Agus Ardiyanto; Ida Aryati Diyah; Supawi Pawenang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8131

Abstract

Competition for jobs is getting higher because the number of job seekers is greater than the availability of job opportunities, resulting in increased unemployment. Tight competition in the world of work requires the work readiness of graduates from vocational colleges, to have expertise and skills in their fields and be ready to work. This study aims to analyse the effect of self-efficacy, work motivation, soft skills and industrial practice on work readiness in AK-Tekstil Solo vocational students. This study uses a quantitative descriptive approach. The sampling technique was saturated sampling with a sample of 97 students of class 2023 AK-Tekstil Solo. The data analysis technique uses statistical analysis, namely multiple linear regression tests, T tests, F tests, and coefficients of determination. The results showed that self-efficacy, soft skill work motivation, industrial practice had a positive and significant effect on student work readiness. Self-efficacy, work motivation, soft skills, and industrial practice have a significant and simultaneous effect of 93.4% on the work readiness of AK-Tekstil Solo vocational students. Thus increasing self-efficacy, work motivation, soft skills, and industrial practice will increase the work readiness of AK-Tekstil Solo vocational students.