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All Journal Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmu Manajemen Terapan (JIMT) ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business
syahmardi yacob
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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KUALITAS LAYANAN MOBILE DAN KEPERCAYAAN TERHADAP KEPUTUSAN MEMILIH LAYANAN MOBILE JAMINAN KESEHATAN NASIONAL (JKN) DI BPJS KESEHATAN KOTA JAMBI Abidin, Zainal; Syahmardi Yacob; Edward
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 5 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (Mei 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i5.984

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan mobile dan kepercayaan terhadap keputusan memilih layanan mobile JKN. Populasi dalam penelitian ini adalah peserta pada Badan Penyelenggara Jaminan Sosial Kesehatan Cabang Kota Jambi yang telah menggunakan mobile JKN yaitu sebanyak 56.168 orang. Dimana teknik penarikan sampel dalam penelitian ini menggunakan formula Isaac & Michael dengan margin error 5% sehingga diperoleh sampel sebanyak 382 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas layanan mobile dan kepercayaan memiliki pengaruh yang positif dan signifikan terhadap keputusan memilih menggunakan layanan mobile JKN.
Job Characteristics: Pengaruhnya Terhadap Kinerja Karyawan Dengan Employee Engagement Sebagai Variabel Intervening Pada UPTD. Pengelolaan Sampah Talang Gulo Kota Jambi Sutejo, Bambang; Amin, Shofia; Yacob, Syahmardi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 1 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i1.1147

Abstract

Penelitian ini bertujuan untuk memperjelas Pengaruh Karakteristik Pekerjaan terhadap kinerja karyawan yang di mediasi oleh Keterikatan Karyawan. Dalam perspektif global dan perubahan tenaga kerja , keterlibatan karyawan sekarang dianggap sebagai indikator yang berharga untuk keberhasilan organisasi dan menjadi issue penting dalam sumber daya manusia. Metode pengumpulan data dilakukan dengan survei dan kuisioner / angket. Teknik sampling yang digunakan yaitu menggunakan teknik Saturation Sampling (sampel jenuh), dengan jumlah sampel sebanyak 99 responden. Model penelitian ini menggunakan Structural Equation Modelling (SEM). Alat untuk mengolah data menggunakan Partial Least Square (PLS), dengan menggunakan bantuan software SmartPLS 3.3. Hasil dari penelitian ini adalah : 1) Job Characteristics memberikan pengaruh yang positif dan tidak signifikan terhadap Kinerja Karyawan UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi. 2) Job Characteristics memberikan pengaruh positif dan signifikan terhadap Employee Engagement UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi. 3) Employee Engagement juga memberikan pengaruh positif dan signifikan terhadap Kinerja Karyawan UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi. 4) Hasil analisis pengaruh tidak langsung Job Characteristics terhadap Kinerja Karyawan UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi, bahwa pengaruh Job Characteristics terhadap Kinerja Karyawan dengan Employee Engagement sebagai variabel intervening adalah positif dan signifikan. Dari variabel yang diteliti diharapkan dapat memberikan kontribusi baik secara langsung maupun tidak langsung terhadap kinerja karyawan.
IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY Ikhsan, Feyza Muhammad; Yacob, Syahmardi; Suleman, Dede; Sabrina, Hanan Laras
Journal of Business Studies and Management Review Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.27980

Abstract

This research aims to elucidate the impact of Online Customer Reviews and Online Customer Ratings on the decision-making process for online purchases on the E-Commerce platform Tokopedia. The study focuses on residents of Jambi City who are of productive age. A purposive sampling method was employed to select 100 respondents as the sample size for this study. Data collection was conducted through a survey questionnaire, and this primary data was analysed using multiple linear regression techniques, utilising the SPSS software for Windows. The findings of this analysis reveal that Online Customer Reviews positively influence purchasing decisions. In contrast, Online Customer Ratings were found to have no significant effect on these decisions. This suggests that while the content of customer reviews plays a crucial role in shaping consumer behaviour and choices on the Tokopedia platform, the numerical ratings assigned by customers do not significantly sway purchasing decisions. These results offer valuable insights into consumer behaviour in the digital marketplace, particularly in the context of e-commerce platforms like Tokopedia, and can inform strategies for online retailers and marketers in optimising customer engagement and sales conversion.
The PRODUCT QUALITY ON REPURCHASE INTEREST, WHICH IS MEDIATED BY CUSTOMER SATISFACTION WITH MS GLOW SKINCARE PRODUCTS IN JAMBI CITY: Product Quality, Repurchase Interest , And Customer Satisfaction. Selvia, Levi; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34378

Abstract

This study investigates the impact of product quality on repurchase intention, with customer satisfaction acting as a mediating variable within the skincare industry. The research focuses on MS Glow skincare users in Jambi, Indonesia. Utilizing Structural Equation Modeling (SEM) with SMART PLS 3.0, data was collected through structured questionnaires distributed among the target population. The findings reveal that product quality significantly influences customer satisfaction, which, in turn, affects repurchase intention. Additionally, customer satisfaction mediates the relationship between product quality and repurchase intention, underscoring its pivotal role in consumer decision-making processes. These insights highlight the necessity for skincare companies to prioritize product quality enhancements to foster customer satisfaction and encourage repeat purchases.
The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI Oktaviani, Singki; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34381

Abstract

This research aims to analyze the influence of product diversity, product quality and product brand on purchasing decisions with word of mouth as a moderating variable for Mallica Glow products in Jambi City. This research uses a quantitative method with a Partial Least Square (PLS) approach. Data was collected through a questionnaire distributed to Mallica Glow consumers in Jambi City. The research results show that product diversity, product quality, and product brand have a significant and positive effect on purchasing decisions. However, word of mouth does not have a significant effect on purchasing decisions and does not moderate the influence of product diversity, product quality and product brand on purchasing decisions. Thus, companies are advised to continue to increase product diversity, product quality and product brands to increase consumer purchasing decisions, as well as continue to manage word of mouth effectively even though it is not a significant moderating factor.
Human resource development: enhancing entrepreneurial potential in MSMEs Rosita, Sry; Hasbullah, Husni; Yacob, Syahmardi
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 2 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i2.31933

Abstract

This study aims to explore the role of micro, small, and medium enterprises (MSMEs) in human resource development by enhancing entrepreneurial potential. Qualitative data were obtained using a descriptive exploratory approach from in-depth interviews with 41 MSME actors assisted by the Jambi City Manpower, Cooperatives, and Small and Medium Enterprises Office during managerial and technical guidance in 2023. The data were analyzed thematically and narratively to capture respondents' views and reasons. The study identifies various aspects of MSMEs, including business types, ideals, vision, mission, goals, sources of ideas, creativity and innovation, threats, strengths, weaknesses, and opportunities. It also examines the impact of education and training on human resource development and entrepreneurial potential. The findings indicate that MSMEs leverage diverse sources of ideas and exhibit significant creativity and innovation to adapt to business trends. However, further studies are needed to measure the long-term impact of human resource development. Additionally, the study calls for examining external factors such as government policies, market conditions, and technological advancements that influence human resource development and entrepreneurial potential in MSMEs.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Siregar, Akhmad Irwansyah; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
VARIASI TERMINOLOGI DALAM EKSPLORASI KESALAHAN MATEMATIKA Septia Nur Larasati; Syahmardi Yacob; Musnaini
Jurnal Media Akademik (JMA) Vol. 3 No. 5 (2025): JURNAL MEDIA AKADEMIK Edisi Mei
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i5.1886

Abstract

Penelitian ini memiliki tujuan untuk menganalisis dan menjelaskan pengaruh Influencer terhadap Keputusan Pembelian yang dimediasi oleh Content Marketing pada produk sunscreen Azarine. Dalam penelitian ini, akan menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data berupa kuesioner dalam bentuk google form. Teknik yang digunakan untuk penentuan sampel dalam penelitian ini adalah dengan metode purposive sampling. Sampel yang digunakan dalam penelitian ini berjumlah 384 responden. Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS 4. Berdasarkan hasil penelitian yang diperoleh, nilai pengaruh variabel Influencer (IF) terhadap Content Marketing (CM), variabel Influencer (IF) terhadap Keputusan Pembelian (KP) dan variabel Content Marketing (CM) terhadap Keputusan Pembelian (KP) masing-masing menunjukkan P-values sebesar 0.000, dimana jika nilai P-values <0,05 menunjukkan bahwa hubungan antar variabel memiliki pengaruh yang positif signifikan. Sedangkan, Content Marketing (CM) sebagai mediasi dapat mempengaruhi hubungan antara Influencer (IF) terhadap Keputusan Pembelian (KP) secara positif signifikan dengan nilai P-values 0.000.
Entrepreneurial Intentions in Higher Education from the Analysis of Psychological, Human and Social Capitals: A Systematic Literature Review Saputra, Nofrans Eka; Johannes, Johannes; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Educational, Health and Community Psychology Vol 13 No 2 June 2024
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.v13i2.27702

Abstract

This systematic literature review provides a comprehensive exploration of the role of psychological, human, and social capital in shaping entrepreneurial intentions within the context of higher education. The study synthesizes findings from a wide range of empirical studies to assess how these capitals influence students’ aspirations to engage in entrepreneurial activities. An online search was conducted on 125 reputable articles in the 2012-2021 period on entrepreneur intention and psychological, human, and social capital. Our review encompasses a detailed analysis of the psychological constructs that motivate entrepreneurial intentions, such as personal attitude, perceived behavioral control, and subjective norms. Furthermore, we examine human capital elements, including education, skills, and experience, alongside social capital aspects like social networks and family support systems. This review highlights the complex interplay between individual capabilities and contextual factors by integrating insights from multiple theoretical frameworks, including the Theory of Planned Behavior and Social Cognitive Career Theory. The findings suggest that while psychological capital is crucial in forming entrepreneurial intentions, human and social capital are equally significant in providing the necessary resources and networks to act on these intentions. This review contributes to academic discourse by clarifying the roles and relationships of different types of capital in entrepreneurial intention formation among higher education students, offering implications for educators and policymakers in fostering a conducive entrepreneurial ecosystem. 
WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS Abror; Yacob, Syahmardi; Dahmiri
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.51083

Abstract

This study examines the influence of Social Media Marketing, Purchase Experience, and Ease of Payment on Customer Satisfaction and Customer Loyalty among first-time homebuyers in Jambi City. As digitalization accelerates across Indonesia’s property sector, consumers rely increasingly on social media for information, and digital payment technologies have transformed transaction processes. A mixed-methods approach was adopted, combining quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) on 215 respondents with qualitative insights gathered through a Focus Group Discussion (FGD) involving property developers, banking institutions, industry associations, academics, and local government representatives. The findings indicate that all three exogenous variables significantly affect customer satisfaction and loyalty. Social media marketing enhances consumer trust through transparent digital information, while purchase experience significantly shapes satisfaction through responsive communication, clarity of administrative processes, and personalized assistance. Ease of payment emerges as the most influential driver of satisfaction, highlighting the rising consumer expectation for simplified, secure, and digitized mortgage and payment procedures. Customer satisfaction mediates the effects of the three exogenous variables on loyalty, demonstrating that emotional comfort and trust are key determinants of long-term consumer commitment. These findings provide strategic implications for property developers, financial institutions, and policymakers in strengthening marketing, service quality, and digital transformation within Indonesia’s evolving property market.
Co-Authors Abror Ade Octavia Adetia, Mayang salva AKHMAD IRWANSYAH SIREGAR Amaliatul Mar’atus Sholekhah Amri Amir anita febrianti Arvelita, Alya Diandra Bambang Sutejo, Bambang Budi Susanto Dahmiri Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Firmansyah Firmansyah Futri Rezki Indah Hendriyaldi Idham Khalik Ikhsan, Feyza Muhammad Johannes johannes johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Listi, Sella Afrian Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Musnaini musnaini musnaini Nofrans Eka Saputra, Nofrans Eka NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Rika Lidyah Rika Nurjihan Rike Setiawati Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Selvia, Levi Septia Nur Larasati Shofia Amin Siregar , Ade Perdana SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Vivi Herlina Wawan Novianto Yenny Yuniarti YULHASMIDA YULHASMIDA Yuliarnita Zainal Abidin Zulfina Adriani