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All Journal juremi: jurnal riset ekonomi Journal of Law, Poliitic and Humanities Journal of Business Studies and Management Review
Wawan Novianto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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IS IMPULSE BUYING COULD BE MANAGED: LESSON FROM ALFAMART INDONESIA? WAWAN NOVIANTO; JOHANNES JOHANNES; SYAHMARDI YACOB
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.087 KB) | DOI: 10.22437/jbsmr.v2i2.7209

Abstract

Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where positive emotion is treated as mediation factor. To establish that purpose, survey is conducted where the unit analysis is Alfamart’s customer. Sample is chosen in quota way as many as 100 customers. The analytical method used is Partial Least Square (PLS). The results showed that store atmosphere has an effect on positive emotion, sales promotion influence positive emotion, and positive emotion influence impulse buying. Store atmosphere and sales promotion also indirectly affect impulse buying where the mediation factor is positive emotion. In practice, sales promotion is well conducted by the employee which created employee-customer relation and emotion as well. Hence, in order to sustain impulse buying practice, store atmosphere should be managed in an interesting way as well as sales promotion. Sales promotion however has important role, where the role of the employee is not only manage transaction, but encouraging consumer to buy more through their own emotion. In doing so, employee should be encouraged, pushed to manage sales promotion in order to sustain impulse buying. Hence future research relate with the role of technology and employee as the basis of retailer to build competitiveness over their competitors.
PENGARUH EXPERIENTIAL MARKETING DAN PRODUK VALUE TERHADAP KEPUASAN WISATAWAN DI KAWASAN WISATA KERINCI DAN SUNGAI PENUH Halil Khusairi; Wawan Novianto
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

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Abstract

This article discusses Kerinci as a representation of culture and nature in Sumatra, with a focus on Mount Kerinci and its surroundings. The article also describes challenges in the tourism industry, including competition and the importance of building long-term relationships with customers. The article attempts to analyze the factors influencing consumer decisions in choosing tourism products and the significance of customer experience in the hospitality and tourism industry, with an explanation of the concept of experiential marketing. The article also analyzes the importance of customer satisfaction in building loyalty and the value they receive from service providers. The data analysis method used in this research is partial least squares (PLS), which was developed as an alternative modeling with a weak foundational theory compared to structural equation modeling (SEM). As a result, the development of Sharia tourism in Kerinci Regency, Jambi Province, needs to focus on customer satisfaction, service quality, prices that comply with Sharia principles, and tourism experiences that incorporate religious elements. Therefore, this destination can attract visitors, build customer loyalty, and meet the expectations of those seeking tourism experiences in line with Sharia values.
Factors Influencing Decisions to Purchase Counterfeit Fashion Products: Brand Image, Price and Lifestyle (Literature Review Customer Behavior) Wawan Novianto; Zebua, Ali Marzuki; Mursal
Journal of Law, Politic and Humanities Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.486 KB) | DOI: 10.38035/jlph.v1i4.73

Abstract

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the factors that influence purchasing decisions for counterfeit fashion products, namely: brand image, price and lifestyle, a literature study of consumer behavior. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results of this literature review article are: 1) brand image influences purchasing decisions for counterfeit fashion products; 2) price has an effect on purchasing decisions for counterfeit fashion products; and 3) lifestyle influences purchasing decisions for counterfeit fashion products.
Co-Authors Halil Khusairi johannes johannes Mursal syahmardi yacob Zebua, Ali Marzuki