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All Journal Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmu Manajemen Terapan (JIMT) ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business
syahmardi yacob
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH LAYANAN ONLINE FOOD DELIVERY TERHADAP KINERJA BISNIS UMKM SEBLAK MEWEK JAMBI MELALUI TINGKAT PENJUALAN SEBAGAI VARIABEL MEDIASI Rika Nurjihan; Syahmardi Yacob
Jurnal Media Akademik (JMA) Vol. 4 No. 3 (2026): JURNAL MEDIA AKADEMIK Edisi Maret
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/b7psph57

Abstract

Pesatnya perkembangan layanan online food delivery (OFD) telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kuliner untuk beradaptasi dengan sistem pemasaran digital. Pemanfaatan platform OFD dinilai mampu memperluas jangkauan pasar, meningkatkan aksesibilitas konsumen, serta memberikan kemudahan dalam proses pemesanan makanan. Namun demikian, penerapan layanan OFD tidak selalu menjamin stabilitas kinerja bisnis, sebagaimana tercermin dari fluktuasi penjualan yang dialami oleh UMKM Seblak Mewek Jambi. Penelitian ini menggunakan pendekatan kuantitatif dengan tujuan untuk menganalisis pengaruh layanan OFD terhadap kinerja bisnis UMKM kuliner dengan tingkat penjualan sebagai variabel mediasi. Data penelitian diperoleh melalui survei terhadap konsumen dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa layanan OFD memiliki pengaruh positif dan signifikan terhadap tingkat penjualan serta kinerja bisnis. Selain itu, tingkat penjualan terbukti mampu memediasi secara signifikan hubungan antara layanan OFD dan kinerja bisnis. Temuan ini menegaskan bahwa optimalisasi pemanfaatan layanan OFD dapat meningkatkan volume penjualan yang pada akhirnya berkontribusi terhadap peningkatan kinerja bisnis UMKM kuliner secara lebih berkelanjutan.
MARKETING COMMUNICATION, E-WOM, AND TOURISM EVENTS IN SHAPING VISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE Futri Rezki Indah; Yacob, Syahmardi; Musnaini
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53641

Abstract

Abstract This study examines the role of destination image as a mediating variable in the relationship between marketing communication, electronic word of mouth (e-WOM), tourism events, and visiting intention in Tanjung Jabung Timur Regency, Indonesia. Tourism development in the region has shown fluctuating growth, indicating the need for more effective strategic marketing efforts. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB), this research proposes that destination image functions as a psychological mechanism linking marketing stimuli to behavioral intention. A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires distributed to respondents aged 17 years and above who had accessed tourism-related information about Tanjung Jabung Timur. The findings reveal that marketing communication, e-WOM, and tourism events significantly influence visiting intention. Tourism events demonstrate the strongest direct effect on visiting intention, while e-WOM has the strongest influence on destination image. Furthermore, destination image significantly affects visiting intention and mediates the relationship between marketing communication and visiting intention, as well as between e-WOM and visiting intention. However, destination image does not mediate the relationship between tourism events and visiting intention. The model shows strong explanatory power, highlighting the importance of integrated digital marketing strategies and online engagement in strengthening destination image and enhancing tourism competitiveness in Tanjung Jabung Timur Regency.
Co-Authors Abror Ade Octavia Adetia, Mayang salva AKHMAD IRWANSYAH SIREGAR Amaliatul Mar’atus Sholekhah Amri Amir anita febrianti Arvelita, Alya Diandra Bambang Sutejo, Bambang Budi Susanto Dahmiri Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Firmansyah Firmansyah Futri Rezki Indah Hendriyaldi Idham Khalik Ikhsan, Feyza Muhammad Johannes johannes johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Listi, Sella Afrian Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Musnaini musnaini musnaini Nofrans Eka Saputra, Nofrans Eka NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Rika Lidyah Rika Nurjihan Rike Setiawati Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Selvia, Levi Septia Nur Larasati Shofia Amin Siregar , Ade Perdana SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Vivi Herlina Wawan Novianto Yenny Yuniarti YULHASMIDA YULHASMIDA Yuliarnita Zainal Abidin Zulfina Adriani