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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Teknologi Informatika dan Komputer Buletin Poltanesa Formosa Journal of Applied Sciences (FJAS) Journal of Innovation Research and Knowledge
Firdaus
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Nurdin Hamzah
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Manajemen Terapan dan Keuangan

 1 
PERAN MEDIA SOSIAL TERHADAP PERSEPSI DAN MINAT BELI KONSUMEN PADA PRODUK KOSMETIK HALAL DI KOTA JAMBI syafrial syafrial; Firdaus Firdaus
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 04 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i04.21166

Abstract

This study aims to determine the direct or indirect effect of the role of social media on consumer buying interest in halal cosmetic products in Jambi City, with consumer perception as an intervening variable. The research sample used was 96 respondents, where data from the sample was collected using a questionnaire and then analyzed by partial least squares path modeling (PLS) technique. The results of the direct influence test prove that: (1) the role of social media and consumer perceptions directly have a significant effect on consumer buying interest in halal cosmetics, and (2) the role of social media directly has a significant effect on consumer perceptions of halal cosmetics. For the mediating effect of the consumer perception variable, it is evident that consumer perception can mediate the indirect effect of the role of social media on consumer buying interest in halal cosmetics.
Co-Authors Ali M Zebua Aminuddin, Fattachul Huda Dida Helena Eka Retno Saputra Muhammad Danu Saputra Sopian, Abu syafrial syafrial Wawan Novianto