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Journal : Majalah Bisnis

Pengaruh Profitabilitas Dan Leverage Terhadap Nilai Perusahaan Pada PT. Chitose Internasional, Tbk Periode Tahun 2015-2019 Novita Wulandari; Indri Ayu Tansar; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 13 No. 1 (2020): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/n7whsc09

Abstract

One of the ways a company can increase capital is through debt or increasing the number of ownership by listing its shares on the capital market. Thus, this study verifies the effect of profitability and leverage on firm value in one of the companies listed on the Indonesia Stock Exchange. The quantitative method uses to determine the magnitude of the effect of profitability and leverage on value during the 2015-2019 period. The results showed that profitability had a positive and significant effect, while leverage had a negative effect on firm value. However, simultaneously profitability and leverage have a significant effect on firm value. The study results indicate that it is necessary to increase sales and pay attention to the amount of debt and the risks caused. When the amount of debt exceeds their capital, investors will hesitate to remember the risks the company has.
Analisis Motivasi Kerja Pegawai Didin Mushlihuddin; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 12 No. 1 (2019): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/b83gqk78

Abstract

This study aims to analyze employee work motivation. Work motivation analyzed is based on Theory Mc Cleland, which consists of 3 (three) dimensions, namely the need for achievement, the need for affiliation, and the need for power. The research method used is descriptive. The sample used is an employee at a government agency in Bandung Regency. Data analysis techniques using descriptive analysis. The results of the study illustrate that employee motivation is sufficient.
Pengaruh Sistem Informasi Akuntansi Penggajian Terhadap Pengendalian Internal Penggajian: Studi Pada Salah Satu Perusahaan Distributor Spare Part Sepeda Motor Anisa Septiani; Maulana Yusup; Boy Suzanto; Anton Tirta Komara
Majalah Bisnis & IPTEK Vol. 14 No. 1 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7vhh6a25

Abstract

This study aims to determine the effect of payroll accounting information systems on payroll internal control. This study uses a quantitative approach with a survey approach to employees directly related to the accounting information system at a motorcycle spare part dealer in Badung City with 30 respondents. Using a simple linear regression analysis technique to determine the magnitude of the influence used the influence of the payroll accounting information system on payroll internal control. The calculation results show a positive influence of the payroll accounting information system on internal control of payroll with a total effect of 66.4%. The remaining 33.6% can influence by other factors not examined in the study.
The Influence of Brand Image and Price on Purchase Decision: Study on One E-Commerce Sintiya Sintiya; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/g3qpqb39

Abstract

The motivation for this study stems from the intense competition observed among e-commerce platforms during the consumer's purchasing process. One potential approach to tackle this issue is through the proficient execution of a brand image strategy with the aim of augmenting sales. Brand image activities typically center around establishing pricing strategies and facilitating purchasing decisions, which collectively form an integral component of the marketing mix. The employed research methodology is a quantitative approach incorporating descriptive and verificative methods. The study's sample comprises 100 participants who have engaged in shopping activities on an electronic commerce platform. The results of this study suggest that (1) Brand image exerts a favorable and substantial influence on consumer purchasing decisions, and (2) Price exerts a significant and positive effect on consumer purchasing decisions.
Pengaruh Sikap Karyawan Terhadap Komitmen Organisasi Rd. Okky Satria; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 11 No. 2 (2018): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7tnm7e53

Abstract

This study aims to determine the effect of employee attitudes component sconsisting of affective, cognitive and behavioral of employees towards organizational commitment. Hypothetical testing was used by sample tested employees in one of the Tax Service Office in Bandung with 95 employees for samples. Sampling techniques used simple random sampling of existing populations. Data analysis techniques were using path analysis. This research method is included in the survey method category. The results of the study prove that there is an influence of attitudes towards employee commitment of 72.2% while the remaining 27.8% is influenced by other factors that are not examined in this study.