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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal E-Jurnal Akuntansi TSM Informatics Management, Engineering and Information System Journal Majalah Bisnis & IPTEK
Boy Suzanto
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Computech

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Pengaruh Kepuasan Transaksi Online Shopping Dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen Pada E-Commerce Iwan Sidharta; Boy Suzanto
Jurnal Computech & Bisnis (e-Journal) Vol 9, No 1 (2015): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.109 KB) | DOI: 10.55281/jcb.v9i1.124

Abstract

The Influence Of Online Shopping Overall Satisfaction And Customer Trust On Attitudes And Behavior Of Online Shopping In E-Commerce. The purpose of this study was to determine the influence of customer satisfaction before and after the transaction as well as consumer confidence in consumer attitudes and behavior of e-commerce. Exploratory research methods used by respondents as many as 60 students who have done pemberlian online transactions on e-commerce has been determined. Data were analyzed using Structural Equation Modeling (SEM), component -based Partial Least Squares (PLS). The results showed that customer satisfaction when transacting effect on consumer confidence in shaping attitudes and behaviors to perform intention to use in e-commerce.  Keywords: overall satisfaction; trust; attitude; usage behavior
The Influence of Product Quality and Promotion on Purchasing Decisions at a used car company Hestin Septiana Wahyu Utami; Boy Suzanto
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.295

Abstract

The purchasing choice significantly impacts marketing and can be influenced by various aspects, including product quality, promotions, and other variables. This study examines the impact of product quality, advertising, and buying decisions on used automobile sales at a particular used car dealership. This study aims to assess and evaluate the influence of product quality and promotional activities on consumer purchasing choices within the selected used automobile firm. This study utilizes descriptive and confirmatory analysis techniques with a sample size of 97 participants. The chosen analytical technique is path analysis, and the software utilized is SPSS version 16. The study's findings indicate that, according to path analysis, the variable of product quality (X1) exerts a direct influence of 33.8%, an indirect influence through its association with promotions of 13.4%, and an overall influence of 47.2%. The promotion variable (X2) has a direct impact of 7.2%, an indirect impact through its correlation with product quality of 13.4%, and a total impact of 20.6%. The combined impact of the variables product quality (X1) and promotion (X2) on the purchase decision (Y) amounts to 67.8%, with the remaining 32.2% being ascribed to unexamined variables in this study. The study's findings indicate that it is advisable to prioritize product quality and promotions to improve buying decisions.
Co-Authors Agus Muhiban Agus Muhiban Anisa Septiani Anton Tirta Komara Ari Solihin Coenraad, Dhea Perdana Dewi Fitriasari Didin Mushlihuddin Dudi Mustofa Hestin Septiana Wahyu Utami Indri Ayu Tansar Iwan Sidharta Komara, Anton Tirta Maulana Yusup, Maulana Mialasmaya, Siti Mushlihuddin, Didin Nenden Adiya Yassin Ningsih, Tri Novita Wulandari Novita Wulandari Novita Wulandari Nurdiansyah, Haris Patandung, Heri Rizal, Rizalzaelani Rusjiana, Jimmy S. Mia Lasmaya Satria, Rd. Okky Satria, Rd. Okky Septiani, Anisa Sidharta, Iwan Sintiya Sintiya Supendi, Supendi Tansar, , Indri Ayu Tansar, Indri Ayu Tansar, Indri Ayu yuda pratama