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All Journal Community Engagement and Emergence Journal (CEEJ) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis GEMAH RIPAH: Jurnal Bisnis SIYASI: Jurnal Trias Politica
Dedi Junaedi
Universitas Langlang Buana
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice

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Pengaruh Meme Marketing Dan E – Word Of Mouth Terhadap Keputusan Pembelian Di Marketplace Shopee Farhan Khairudin; Ahmad Johan; Dedi Junaedi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.11388

Abstract

This study aims to analyze the influence of Meme Marketing and Electronic Word of Mouth on Purchase Decisions among Shopee marketplace users. The background of this research is based on the rapid development of digital marketing, which increasingly utilizes creative meme-based content and electronic consumer communication as tools to influence purchasing behavior. This study employed a quantitative method with descriptive and verificative approaches. The population consisted of Generation Z users of the Shopee marketplace in Bandung City, with a sample of 200 respondents selected using a non-probability sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS software. The results showed that the mean score of Meme Marketing was 3.88, Electronic Word of Mouth was 4.16, and Purchase Decision was 4.13, all of which were categorized as high. Hypothesis testing revealed that Meme Marketing has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, and both Meme Marketing and Electronic Word of Mouth simultaneously have a positive and significant effect on Purchase Decisions. The coefficient of determination value of 0.600 indicates that the two independent variables explain 60% of the variation in Purchase Decisions, while the remaining 40% is influenced by other factors outside the scope of this study. The findings imply that optimizing meme marketing strategies and managing electronic word of mouth effectively can enhance consumer purchase decisions on the Shopee marketplace.
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA (ASN) PADA DINAS SUMBER DAYA AIR DAN BINA MARGA KOTA BANDUNG Anisah Suci Hamidah; Fajar Eryanto Septiawan; Dedi Junaedi
ECONOMOS Vol 6 No 02 (2026): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v6i02.2806

Abstract

Penelitian ini menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja ASISTEN PNS (ASN) di Dinas Sumber Daya Air dan Bina Marga Kota Bandung. Penelitian ini bertujuan untuk mendeskripsikan kondisi beban kerja, lingkungan kerja, dan kinerja ASN, serta untuk menguji pengaruh parsial dan simultan beban kerja dan lingkungan kerja terhadap kinerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif serta desain survei. Populasi terdiri dari 85 ASISTEN PNS, yang semuanya digunakan sebagai sampel melalui pengambilan sampel jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, dan regresi linier berganda dengan IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa beban kerja berada pada kategori tinggi (rata-rata 3,97), lingkungan kerja juga berada pada kategori tinggi (rata-rata 4,03), dan kinerja ASN berada pada kategori sangat tinggi (rata-rata 4,27). Secara parsial, beban kerja memiliki pengaruh positif yang signifikan terhadap kinerja ASN (p < 0,001), dan lingkungan kerja juga memiliki pengaruh positif yang signifikan terhadap kinerja ASN (p = 0,003). Secara bersamaan, beban kerja dan lingkungan kerja secara signifikan mempengaruhi kinerja ASN (p < 0,001) dengan koefisien determinasi sebesar 35,1%, sedangkan 64,9% dijelaskan oleh faktor lain di luar model. Temuan ini menegaskan bahwa pengelolaan beban kerja yang proporsional dan lingkungan kerja yang kondusif sangat penting untuk mempertahankan dan meningkatkan kinerja ASN di instansi pekerjaan umum dengan tugas yang kompleks.
Pengaruh Digital Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Pada Tianlala Buah Batu Kota Bandung Lala Siti Aminah; Tanti Sondari; Dedi Junaedi
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 5 No. 1 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/hyq74q91

Abstract

Di era digital saat ini, teknologi telah mengubah secara fundamental cara perusahaan memasarkan produk dan cara konsumen mengambil keputusan pembelian. Kehadiran media sosial dan platform digital membuat persaingan bisnis, khususnya industri minuman kekinian, semakin ketat. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan inovasi produk terhadap keputusan pembelian konsumen pada gerai Tianlala Buah Batu Kota Bandung dengan populasi Mahasiswa Ekonomi dan Bisnis Universitas Langlangbuana Angkatan 2022. Metode yang digunakan adalah kuantitatif dengan desain deskiptif dan verifikatif. Pengumpulan data yang dilakukan melalui kuesioner, studi kepustakaan dan wawancara, sementara teknik analisis data meliputi analisis Method Of Succesive Interval dan analisis jalur (path analysis). Hasil penelitian menunjukan bahwa digital marketing dan inovasi produk dinilai baik oleh responden, begitu pula dengan keputusan pembelian konsumen. Secara parsial maupun simultan, digital marketing dan inovasi produk terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian.
Analisis Efektivitas Instrumen Hukum Lingkungan dalam Pembangunan Berkelanjutan di Indonesia: Analysis of the Effectiveness of Environmental Legal Instruments in Sustainable Development in Indonesia Deny M. Ramdhany; Budiono; Dedi Junaedi; Jeny Mellysa Ariyanti; Edy Santoso; Nugraha Pranadita
SIYASI: Jurnal Trias Politica Vol. 1 No. 2 (2023): Siyasi: Jurnal Trias Politica
Publisher : Prodi Hukum Tata Negara Fakultas Syariah dan Hukum UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/sjtp.v1i2.51397

Abstract

Regulatory reforms in Indonesia including the Environmental Protection and Management Law, the risk-based licensing regime, and Government Regulation 22/2021create both opportunities and challenges for achieving sustainable development. This article analyzes the effectiveness of environmental law and maps its realization from upstream instruments (Strategic Environmental Assessment/SEA and Environmental Impact Assessment/EIA) to downstream mechanisms (monitoring and multi-track enforcement). The study employs a normative legal method with statutory, conceptual, and case approaches, complemented by a policy-evaluation lens that links process indicators (EIA quality, public participation, oversight, administrative sanctions) to outcome indicators (ambient quality, land-cover change, pollution events). Findings indicate that: (i) post-approval oversight and progressive administrative sanctions strengthen compliance; (ii) high-quality EIA and meaningful participation enhance decision legitimacy and reduce dispute costs; (iii) information transparency reinforces accountability and scientific proof; (iv) civil and criminal tracks remain necessary for severe violations, while the polluter-pays principle and strict liability are effective if supported by robust damage-valuation guidance; (v) SEA functions as an upstream policy guardrail; and (vi) anti-SLAPP and citizen-lawsuit avenues broaden access to justice. The article’s novelty lies in an integrated evaluation framework that connects participation, transparency, and enforcement to measurable biophysical outcomes. Policy implications emphasize risk-based compliance assurance, strengthened environmental forensic laboratories, the use of remote sensing, independent audits, and routine public performance reporting across jurisdictions to drive continuous improvement
Co-Authors Anisah Suci Hamidah Budiono Deny M. Ramdhany Dudi Hendaryan Edy Santoso Farhan Khairudin Ike Anita Jeny Mellysa Ariyanti Lala Siti Aminah Ludi Hermawan Mirna Nurwenda Nofrita Nofrita Nugraha Pranadita Tanti Sondari