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All Journal HUMANIS Jurnal Pariwisata Indonesia Journal of Tourism and Interdiciplinary Studies Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya
I Nengah Sandi Artha Putra
Fakultas Bisnis Dan Pariwisata Universitas Triatma Mulya
Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Promosi Desa Wisata Penglipuran melalui Pendekatan Digitalisasi Pada Masa Pandemi: Sebuah Studi Literatur I Nengah Sandi Artha Putra; I Made Gede Darma Susila; Ida Bagus Gowinda Putra Udiana
Jurnal Pariwisata Indonesia Vol 18 No 1 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i1.275

Abstract

Penglipuran Village has historically been developed into a tourist village because it has different unique potential compared to other villages. This tourist village has won several awards as the best and most sustainable tourism village by several well-known media in the tourism sector. As a result of the impact of the covid-19 pandemic, there has been a decline in the number of tourist visits and it is necessary to take serious action for the village manager to maintain the sustainability of this tourist village. This study aims to determine the efforts made by the village managers during the pandemic by promoting based on the digitalization approach. This study uses a qualitative method with data collection techniques in the form of observation and a literature study which will be analyzed using QDA Miner Lite software. This study indicates that one of the causes that allow tourist villages to have difficulty competing with new tourist attractions in the era of digital transformation is the scenario of using and utilizing digital technology. The role of technology at this time is very important, especially as digital promotional media. This opportunity needs to be utilized by village managers to attract tourists to travel back after the pandemic, such as fostering tourist interest in traveling using virtual tours to promote tourism in Penglipuran Village.
STRATEGI PEMASARAN THEANNA VILLA & SPA CANGGU DALAM MENGHADAPI COVID-19 Ni Made Pramita Dewi; I Made Bayu Wisnawa; I Nengah Sandi Artha Putra; Ni Wayan Mekarini
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 1 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i1.99

Abstract

This research discusses the impact of the Covid-19 pandemic on the tourism sector in Canggu, Bali, especially at Theanna Villa & Spa Canggu. This pandemic has caused a drastic drop in tourist visit rates and room occupancy rates in the area. Even the situation is low, Theanna Villa & Spa Canggu chose to continue operating by implementing a different marketing strategy to maintain its business. This study aims to analyze the marketing strategy implemented by villa management in dealing with the Covid-19 pandemic. Room occupancy rate data from March 2020 to August 2022 is used to see changes in room occupancy rates over that period. The research method used in this study is a qualitative descriptive research method. Data collection is done by interview, observation, and documentation. The research showed that Theanna Villa & Spa Canggu applies a marketing mix by compiling a marketing mix to deal with the Covid - 19 pandemic in order to increase room occupancy rates. The results of this study explain that there are obstacles faced by Theanna Villa & Spa Canggu in marketing their products during the Covid - 19 pandemic.
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
Healing at Gunung Salak: Festival Budaya untuk Promosi Desa Wisata Gunung Salak Selemadeg Timur Tabanan Bali Ni Nyoman Arini; I Nengah Sandi Artha Putra
Humanis Vol 27 No 4 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i04.p06

Abstract

Gunung Salak Tourism Village is located in East Selemadeg District, Tabanan Regency, Bali Province which is a tourism village that is still developing, meaning that there still needs to be many breakthroughs in promotion. The spread of Covid-19 has caused Gunung Salak Tourism Village to experience a decrease in tourist visits. After the pandemic, Gunung Salak Tourism Village (Dewi Gula) Festival 2022 was held for the first time as one of the efforts to recover tourism while introducing the tourism potential in Gunung Salak Tourism Village to the wider community. Marketing Mix 8P which includes Product, Price, Place, Promotion, People, Packaging, Programming, and Partnership is used to analyze the Dewi Gula Festival event as a regional tourism promotion media. The results of this study show that the Dewi Gula Festival with the theme "Healing at Gunung Salak" promotes the potential of Gunung Salak Tourism Village in the development of healing tourism and supports sustainable tourism. This can be seen from the implementation of the Dewi Gula Festival which supports the preservation of nature, culture, local identity, environmental awareness, and involves the participation of local communities.
Co-Authors I Made Bayu Wisnawa I Made Gede Darma Susila Ida Bagus Gowinda Putra Udiana Ni Made Pramita Dewi Ni Nyoman Arini Ni Wayan Mekarini Putra, Putu Guntur Pramana