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All Journal HUMANIS Jurnal IPTA Jurnal Master Pariwisata (JUMPA) Jurnal Manajemen Pelayanan Hotel Community Empowerment Sevanam: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya BINA CIPTA
Ni Nyoman Arini
Universitas Triatma Mulya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Promosi Pariwisata Bali Utara Berbasis Sastra Melalui Novel “Aku Cinta Lovina” dan “Rumah Di Seribu Ombak” Ni Nyoman Arini; I Nyoman Darma Putra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p16

Abstract

Tourism promotion can be actualized through brochures, advertising, films, literary works, and works of art by doing direct marketing or word of mouth recommendations to promote local tourist attractions. Literary works can also describe tourist attractions through myths, folklore, travel books, novels, and films. This study analyzed the promotion of North Bali tourism through novels. The novels used as research objects are the novel Aku Cinta Lovina by Sunaryono Basuki and Rumah di Seribu Ombak by Erwin Arnada. The novel Aku Cinta Lovina is considered as tourism promotion because it has a background story in Lovina, describing the tourist attraction of North Bali, the interaction between local people and foreign tourists, cultural diversity, the hospitality of the local people, and the story of cross-country travel between European tourist and Balinese girl. Meanwhile, the novel entitled Rumah di Seribu Ombak has been adapted into a film with the same title. The best-selling novel took the location of filming, most of which took place in North Bali. This study aimed to examine tourism in North Bali through the novel Aku Cinta Lovina and Rumah di Seribu Ombak as a literature-based medium for promoting tourism in North Bali. This study also contained the opinions of stakeholders related to tourism promotion through novels. The main theory used in this research is literary tourism theory, supported by promotion theory, host and guest theory. The relevant research approach used in this study was qualitative. The data analysis technique in this study used Content Analysis. Data were collected through observation, interviews, and documentation. This study concludes that the story's content in the novel Aku Cinta Lovina and Rumah di Seribu Ombak depicts natural and cultural tourist attractions, promoting North Bali tourism through natural beauty history, tradition, and culture of the local community. Keywords: literary tourism, North Bali tourism, tourism promotion.
PERAN MARKETPLACE GO DESTINATION VILLAGE (GODEVI) DALAM MEMPROMOSIKAN DESA WISATA I Wayan Putra Aditya; Ni Nyoman Arini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p16

Abstract

Government through The Ministry of Tourism and Creative Economy focuses on increasing digitization in the tourism sector. Godevi stands for Go Destination Village supports Government programs through digital applications specifically designed to tourism village empowerment. Godevi is a start up company specializing in tourism village development. Godevi is a digital platform that provides a marketplace for tourism village product and for tourist who love the authentic tourism village. Godevi also provide marketplace for local community to promote their village product. This study analyzes the roles of Godevi in promoting the Sayan Tourism Village. Sayan Village is designated as one of the tourist villages in Gianyar Regency and also is part of Godevi's partner village. Godevi's platform helps tourism villages that have difficulty in developing village potential. The existence of a tourist village platform such as Godevi in the digitalization era is expected to increase tourist visits to Sayan Village, Ubud. This study aims to identify Godevi's role in promoting Sayan Village through digital platforms. The relevant research approach used in this study is a qualitative approach. Data were collected through observation, interviews, and documentation. The result of this study refer to the presence of the Godevi marketplace is very helpful for village tourism managers in developing village product. There are four roles of Godevi in promoting the Sayan Tourism Village namely the role of digital platforms as developers, tourism village assistance, facilitator, and cooperation partner.
STORYNOMICS DESA WISATA: PROMOSI DESA WISATA MUNGGU BERBASIS NARASI STORYTELLING Ni Nyoman Arini; I Wayan Putra Aditya; I Wayan Kartimin; I Putu Tiana Raditya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 7 No 2 (2022): Volume 7 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.958 KB) | DOI: 10.25078/pariwisata.v7i2.883

Abstract

Storynomics tourism is one of the strategies in promoting tourism, especially rural tourism. The cultural heritage in Munggu Tourism Village has historical stories and cultural values that are still believed by the local community, so the concept of storynomics tourism can be developed in promoting digital-based rural tourism by still maintaining local wisdom in the form of verbal traditions. The storynomics concept of Munggu Tourism Village is a form of promotion of digital storytelling-based rural tourism with the concept of storytelling in a creative content in which there is a concise description of verbal traditions in two language versions, that are bahasa Indonesia and English. This study analyzed the storynomics tourism which is directed as a new way to promote the uniqueness of tourist attractions in Munggu Tourism Village by telling verbal traditions including the history and cultural values of the local wisdom contained therein. The relevant research approach used in this study is a qualitative approach. The theory used in this research is storynomics tourism. This study concludes that Munggu Tourism Village has natural and cultural tourist attractions that keep the history and verbal traditions that have been believed by the local community for generations. Natural and cultural tourist attractions in the Munggu Tourism Village which are narrated for the promotion needs of the Munggu Tourism Village are The Tradition of Mekotek, The Traditional Swing, Munggu Beach, and Pancoran Pule, as well as the creative economy, namely Balinese traditional foods and paintings.
PEMBERDAYAAN MASYARAKAT LOKAL DALAM PENGEMBANGAN DESA WISATA MELALUI PROGRAM KULIAH KERJA NYATA (KKN) DI DESA WISATA MUNGGU Ni Nyoman Arini; Ni Wayan Mekarini
Bina Cipta Vol 1 No 2 (2022): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1365.852 KB) | DOI: 10.46837/binacipta.v1i2.9

Abstract

Desa Wisata Munggu merupakan salah satu desa wisata yang menjadi lokasi kegiatan Kuliah Kerja Nyata (KKN) Universitas Triatma Mulya, 2022. KKN merupakan salah satu pelaksanaan kegiatan Pengabdian kepada Masyarakat. Artikel ini menganalisis tentang pemberdayaan masyarakat lokal dalam pengembangan desa wisata melalui program Kuliah Kerja Nyata (KKN) di Desa Wisata Munggu. Tujuan pengabdian kepada masyarakat melalui kegiatan KKN di Desa Wisata Munggu diarahkan pada pemberdayaan masyarakat lokal dalam pengembangan desa wisata dengan pola peningkatan kualitas sumber daya manusia di bidang perhotelan dan pariwisata. Metode yang digunakan adalah sosialisasi, pelatihan, dan webinar edukasi. Kegiatan pengabdian di Desa Wisata Munggu menunjukkan bahwa enam program telah dilaksanakan dengan baik terkait pemberdayaan masyarakat lokal dalam pengembangan Desa Wisata Munggu melalui kegiatan KKN. Program tersebut terdiri dari sosialisasi penerapan protokol kesehatan bagi masyarakat lokal, pelatihan kepemanduan di Era New Normal, sosialisasi terkait penerapan protokol kesehatan berbasis CHSE pada housekeeping department, sosialisasi dan pelatihan penyajian breakfast, sosialisasi dan pelatihan English for service, serta webinar edukasi dengan tema English is easy to learn.
MEREKONSTRUKSI SIKLUS KEHIDUPAN SEBAGAI DAYA TARIK WISATA BUDAYA DI SAMSARA LIVING MUSEUM Putu Guntur Pramana Putra; Ni Nyoman Arini; Komang Shintiya Nita Kristiana Putri
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 1 (2023): Volume 8 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i1.2186

Abstract

Cultural tourism is a type of tourism that specifically conserves the various resources it uses, namely tourism that develops culture in a sustainable manner. Bali has wealth in the form of a variety of cultural arts, customs and traditions, and religious procedures and their existence as a legacy from the past. Cultural arts in Bali can live and develop influenced by various religious ceremonial activities. This study analyzed the reconstructing the cycle of life as a cultural tourism attraction in the Samsara Living Museum. This study aims to find out the destination branding and the life cycle of the Balinese people which are appointed as the concept of this samsara living museum. Data were collected through observation, in-depth interviews, and literature study. The data analysis used is descriptive qualitative. This study concludes that the Samsara Living Museum has sparked destination branding and has implemented the reconstruction of the Balinese life cycle as a cultural tourism attraction. Keywords : destination branding, balinese life cycle, samsara living museum
Strategi Pengembangan Pantai Munggu Badung Sebagai Obyek Wisata Ramah Anak Ni Wayan Mekarini; Ni Nyoman Arini; I Wayan Kartimin; Ida Ayu Anggreni Suryaningsih
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.219

Abstract

Pantai Munggu merupakan salah satu pilihan pantai untuk rekreasi bersama keluarga terutama anak-anak. Untuk mengembangkan Pantai Munggu sebagai objek wisata yang nyaman, diperlukan strategi pengelolaan yang tepat. Tujuan dari penelitian ini adalah untuk mengungkapkan strategi yang dapat dilakukan pengelola untuk menampung pengunjung usia anak-anak sebagai bagian dari pemenuhan sapta pesona yang ditawarkan oleh pantai Munggu. Data dikumpulkan dengan wawancara mendalam dengan pihak manajemen dan observasi kemudian data dianalisis secara deskriptif. Strategi tersebut melibatkan manajemen dan masyarakat setempat untuk mewujudkan tujuan tersebut. Pembahasan penelitian menemukan 4 strategi, yaitu (a) Pantai Munggu tidak hanya sekedar pantai yang mirip dengan yang lain sehingga akan dirancang sebagai pantai ramah anak dimana anak-anak perlu diakomodasi karena juga membawa daya tarik dan keuntungan lebih. (b) Menghadap Samudera Hindia, ombaknya besar bisa jadi bagus untuk selancar yang didukung persewaan peralatan, (c) karang di pantai terkadang melukai kaki pengunjung tetapi paket eksplorasi karang dapat dicocokkan dengan anak-anak serta mencintai laut dan biota-nya , dan (d) Perlu rencana besar untuk menampilkan nama pantai di depan gerbang sebagai promosi di media sosial.
Kajian Literary Tourism: Daya Tarik Wisata Ubud Dinarasikan Melalui Latar Tempat Dalam Karya Sastra Novel Ni Nyoman Arini; I Putu Tiana Raditya
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.243

Abstract

Pendekatan sastra dan pariwisata dikenal dengan istilah literary tourism. Karya sastra yang diasumsikan sebagai tulisan bergenre travel writing menyerupai buku panduan pariwisata yang menarasikan rute perjalanan daya tarik wisata alam dan budaya melalui kata-kata. Penelitian ini bertujuan untuk mengkaji aspek narasi pariwisata mengenai daya tarik wisata di kawasan pariwisata Ubud dalam karya sastra novel. Data dianalisis dengan pendekatan sastra pariwisata / literary tourism dengan penekanan pada tema, latar tempat, dan aspek pariwisata yang dinarasikan dalam novel. Penelitian ini menggunakan metode kualitatif deskriptif dengan menganalisis teks cerita dalam novel yang menggunakan latar tempat di Ubud. Hasil penelitian menunjukkan bahwa latar tempat dalam cerita novel Eat, Pray, Love karya Elizabeth Gilbert, Perahu Kertas Karya Dee Lestari, Di Bawah Langit Yang Sama karya Helga Rif, Jangan Sisakan Nasi dalam Piring karya Baby Ahnan, Angin Bersyair karya Andrei Laksana, Monkey Forest Ubud, Eat, Play, Leave karya Jenny Jusuf menarasikan daya tarik wisata alam, budaya, spiritual, wellness, dan kuliner di kawasan pariwisata Ubud. Karya sastra novel yang mengambil latar tempat di kawasan pariwisata Ubud ini tidak hanya sarat akan cerita dengan pesan moral yang ingin disampaikan penulisnya, tetapi juga mengandung unsur promosi daya tarik wisata, pengenalan tradisi dan budaya, serta mengajak pembaca berimajinasi ke tempat-tempat wisata sehingga memungkinkan adanya ketertarikan untuk berkunjung ke tempat-tempat wisata yang diceritakan dalam novel.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali I Gusti Agung Pradnyana Jaya; I Made Bayu Wisnawa; Ni Nyoman Arini
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.251

Abstract

Kinerja karyawan housekeeping di W Hotel Seminyak Bali mengalami penurunan yang disebabkan oleh stress. Penelitian ini bertujuan untuk menganalisis Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan kepada 53 responden dengan metode penentuan sampel adalah sampling jenuh. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil analisis menyimpulkan bahwa terdapat pengaruh negatif dan signifikan antara Beban Kerja terhadap Kinerja Karyawan, Stres Kerja berpengaruh negatif dan signifikan terhadap Kinerja Karyawan, besarnya kontribusi pengaruh Beban Kerja dan Stres Kerja sebesar 58,8% dalam mempengaruhi Kinerja Karyawan, dan sisanya 41,2% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini, serta variabel yang lebih berpengaruh dominan terhadap Kinerja Karyawan yaitu varabel Stres Kerja dengan nilai Coefficient Betta 0,549 dan variabel Beban Kerja dengan nilai coefficient betta 0,274 di W Hotel Seminyak Bali. Penelitian ini diharapkan dapat menjadi bahan pertimbangan serta menjadi sumbangan pemikiran kepada pihak manajemen W Hotel Seminyak Bali khususnya di Housekeeping Department agar memberikan perhatian terhadap gelaja–gejala Beban Kerja dan Stres Kerja yang menimbulkan penurunan terhadap Kinerja Karyawan.
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
Healing at Gunung Salak: Festival Budaya untuk Promosi Desa Wisata Gunung Salak Selemadeg Timur Tabanan Bali Ni Nyoman Arini; I Nengah Sandi Artha Putra
Humanis Vol 27 No 4 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i04.p06

Abstract

Gunung Salak Tourism Village is located in East Selemadeg District, Tabanan Regency, Bali Province which is a tourism village that is still developing, meaning that there still needs to be many breakthroughs in promotion. The spread of Covid-19 has caused Gunung Salak Tourism Village to experience a decrease in tourist visits. After the pandemic, Gunung Salak Tourism Village (Dewi Gula) Festival 2022 was held for the first time as one of the efforts to recover tourism while introducing the tourism potential in Gunung Salak Tourism Village to the wider community. Marketing Mix 8P which includes Product, Price, Place, Promotion, People, Packaging, Programming, and Partnership is used to analyze the Dewi Gula Festival event as a regional tourism promotion media. The results of this study show that the Dewi Gula Festival with the theme "Healing at Gunung Salak" promotes the potential of Gunung Salak Tourism Village in the development of healing tourism and supports sustainable tourism. This can be seen from the implementation of the Dewi Gula Festival which supports the preservation of nature, culture, local identity, environmental awareness, and involves the participation of local communities.
Co-Authors Adi Ananta, I Putu Wahyu Aerial Yeremia Jumadi Anak Agung Gede Sugianthara Anggara, Gusti Made Dwi Candra Charisa Gracia Ola Clarissa, Sarita Vania Frederika Banyo Hadi Swarna, I Made Rudi I Gede Kesuma Arimbawa I Gusti Agung Pradnyana Jaya I Ketut Andika Priastana I Made Ari Sedana I Made Bayu Wisnawa I Nengah Sandi Artha Putra I Nengah Sandi Artha Putra I Nyoman Darma Putra I Nyoman Komang Adi Saputra I Putu Ardimahada I Putu Tiana Raditya I Putu Tiana Raditya I Wayan Kartimin I Wayan Putra Aditya I Wayan Putra Aditya Ida Ayu Karina Putri Indra Bhaskara, Gde Jaka Nur Hidayat Jaya, I Gusti Agung Pradnyana Jayanti Kumala Dewi, I Dewa Ayu Riskya Kadek Erna Parniti Komang Shintiya Nita Kristiana Putri Krisna Atmaja, Ida Bagus Gede Bayu Kristina Rati Ratna Luh Komang Candra Dewi Made Hedy Wartana Maria Agusta Hipolita Ampur Maria Angelia Selvira Foglin Ni Made Yulia Chrisanti Ni Putu Yunik Anggreni Ni Wayan Mekarini Noviantini Jehabu, Florentina Putra, Putu Guntur Pramana Putri, Ida Ayu Karina Rusmiati, Ni Nyoman Sulistyoadi Joko Saharjo Sunata, I Made Supradnyani, Ni Putu Intan Suryaningsih, Ida Ayu Anggreni Virgia Ratna Devi