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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Taufiq Risal
Universitas Potensi utama
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Customer Satisfaction dan Religiusitas sebagai Variabel Moderasi Atas Penggunaan Islamic Branding terhadap Purchase Intention Taufiq Risal; Mirawati Mirawati; Reza Prabudi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i1.337

Abstract

Untuk membangkitkan minat nasabah, Islamic Branding dalam industri perbankan syariah perlu memberikan sejumlah besar manfaat yang dapat diperoleh nasabah, untuk dapat memaksimalkan Customer Satisfaction sehingga dapat menghasilkan Purchase Intention yang tinggi. Tingkat Religiusitas nasabah terbukti turut memegang peranan penting dalam memilih lembaga perbankan yang menggunakan Islamic Branding. Penelitian ini bertujuan untuk mempelajari adalah pengaruh kepribadian Islamic Branding terhadap Purchase Intention menggunakan jasa perbankan syariah dengan Customer Satisfaction sebagai variable intervening dan Tingkat Religiusitas Pelanggan sebagai variable moderator. Prosedur pengambilan sampel dalam penelitian ini adalah teknik non-probability sampling. Metode analisis yang digunakan dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dengan aplikasi PLS (Partial Least Squares). Hasil penelitian ini menunjukkan bahwa Islamic Branding mempunyai pengaruh yang signifikan terhadap Customer Satisfaction, tetapi tidak berpengaruh signifikan terhadap Purchase Intention, dan tidak secara tidak langsung akan tidak signifikan mempengaruhi Customer Satisfaction sebagai variabel intervening. Serta Tingkat Religiusitas sebagai variabel moderator tidak terbukti berpengaruh signifikan atas pengaruh Islamic Branding terhadap Customer Satisfaction dan Purchase Intention nasabah BMT Kampoeng Syariah Medan.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA BMT KAMPOENG SYARIAH Taufiq Risal
Manajemen dan Bisnis Vol 1, No 1 (2019): Agustus
Publisher : Jurnal Prodi Fakultas Ekonomi-UISU

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.633 KB) | DOI: 10.30743/magister.v1i1.1607

Abstract

An increase in the number of BMT Kampoeng Syariah Medan customers indicates that an increase in the number of these customers is related to customer loyalty. But the high demand for customers is not matched by an increase in service managers. So that the process of making money is experiencing a delay. The purpose of this study was to determine the effect of service quality on customer loyalty with satisfaction as an intervening variable. The population used is customers who use BMT Kampoeng Syariah Medan landline services. Based on the results of this study indicate (1) the first hypothesis of the service quality variable (X) to the satisfaction variable (Z) shows that service quality has a positive and significant effect on satisfaction; (2) the similarity hypothesis of the three service quality variables (X) and customer satisfaction with customer loyalty variables (Y) shows that service quality and customer satisfaction have a positive and significant effect on customer loyalty. In testing the direct and indirect effects, the service quality variable (X) on customer loyalty (Y) through satisfaction (Z) shows that satisfaction can mediate the relationship between service quality on customer loyalty with positive results Keywords customer loyalty, customer satisfaction, service quality
Analysis of the Effectiveness of Implementing Internal Control on Doubtful Receivables PT. PLN Persero ULP Belawan Siti Aisyah; Syarifah Fadillah Natasha; Taufiq Risal; Santi Rizki; Ananda Fitriani Dewi; Nahar Maganda Saragih
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i4.6464

Abstract

Internal control has an important role in the performance of state-owned companies, one of which is PT. PLN (Persero). The aim of this research is to find out in detail what causes doubtful receivables to occur every month at PT. PLN (Persero) ULP Belawan. To find out whether the role of internal control is effective in collecting doubtful receivables. To find out what obstacles the internal control system faces in minimizing doubtful receivables. Then to find out what efforts must be made so that the collection of doubtful receivables can be carried out optimally. This research approach uses a descriptive approach and uses qualitative research methods. The internal control system for doubtful receivables is implemented at PT. PLN (Persero) ULP Belawan, is quite adequate in terms of the elements of its internal control. Such as the control environment, risk assessment, control activities, information and communication, but the supervision element is still not effective.
Co-Authors Ananda Fitriani Dewi Mirawati Mirawati Nahar Maganda Saragih Reza Prabudi Santi Rizki Siti Aisyah Syarifah Fadillah Natasha