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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Reza Prabudi
Universitas Potensi Utama
Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media

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LITERASI MEDIA DIGITAL PADA PENGGUNAAN GADGET (Studi Deskriptif Penggunaan Gadget Pada Siswa SMK Broadcasting Bina Creative Medan Yang Berdampak Pada Pergeseran Nilai Kearifan Lokal) Tonna Balya; Sri Pratiwi; Reza Prabudi
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 4, No 2 (2018): Jurnal Simbolika Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/simbollika.v4i2.1898

Abstract

The generation of digital children from birth was referred to as Digital native, at the same times people who was born at the first media age were referred to as digital immigrants. There are differences in thinking and how to use his mind between these two generations when processing information, the emergence of a new culture due to the use of digital media encourages changes in values in local culture. The general objective to be achieved in this study is to increase the awareness of teenagers that new cultures born as a result of new technological developments must be able to be balanced by having the awareness and ability to filter the new culture and still maintain the cultural values that have been inherited from ancestors as a form of one characteristic nations have many positive values. The method used in this study was  a qualitative method with descriptive analysis techniques, PRA (Participatory Rural Appraisal) and SWOT. The results of this research mention that; ability, and understanding of students, parents, and educators about how technology changes learning, playing, community then an understanding of the importance of critical discussion on technological development to the stages of new media literacy that should be carried out is still in its early stages (just know it) and not yet applied.
Pengaruh Customer Satisfaction dan Religiusitas sebagai Variabel Moderasi Atas Penggunaan Islamic Branding terhadap Purchase Intention Taufiq Risal; Mirawati Mirawati; Reza Prabudi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i1.337

Abstract

Untuk membangkitkan minat nasabah, Islamic Branding dalam industri perbankan syariah perlu memberikan sejumlah besar manfaat yang dapat diperoleh nasabah, untuk dapat memaksimalkan Customer Satisfaction sehingga dapat menghasilkan Purchase Intention yang tinggi. Tingkat Religiusitas nasabah terbukti turut memegang peranan penting dalam memilih lembaga perbankan yang menggunakan Islamic Branding. Penelitian ini bertujuan untuk mempelajari adalah pengaruh kepribadian Islamic Branding terhadap Purchase Intention menggunakan jasa perbankan syariah dengan Customer Satisfaction sebagai variable intervening dan Tingkat Religiusitas Pelanggan sebagai variable moderator. Prosedur pengambilan sampel dalam penelitian ini adalah teknik non-probability sampling. Metode analisis yang digunakan dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dengan aplikasi PLS (Partial Least Squares). Hasil penelitian ini menunjukkan bahwa Islamic Branding mempunyai pengaruh yang signifikan terhadap Customer Satisfaction, tetapi tidak berpengaruh signifikan terhadap Purchase Intention, dan tidak secara tidak langsung akan tidak signifikan mempengaruhi Customer Satisfaction sebagai variabel intervening. Serta Tingkat Religiusitas sebagai variabel moderator tidak terbukti berpengaruh signifikan atas pengaruh Islamic Branding terhadap Customer Satisfaction dan Purchase Intention nasabah BMT Kampoeng Syariah Medan.
Co-Authors Mirawati Mirawati Sri Pratiwi Taufiq Risal Tonna Balya