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Perilaku dalam pemanfaatan communication technology pada UMKM di kota Boyolali dengan pendekatan UTAUT Fanny Hendro Aryo Putro; Fera Tri Wulandari; Donna Setiawati
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.657

Abstract

Para pelaku bisnis UMKM harus mampu mempertahankan usahanya agar tidak bangkrut dengan memanfaatkan teknologi yang ada. Pandemi membuat keadaan harus berjalan dengan aturan protokol kesehatan. Aturan menjaga jarak membuat konsumen kesulitan untuk memenuhi kebutuhannya secara leluasa, begitupun dengan pelaku usaha kesulitan menjual produknya. Dengan adanya teknologi yang dapat digunakan seperti media sosial dapat sebagai sarana pemasaran dan promosi. Tujuan penelitian ini untuk mengetahui sejauhmana penggunaan teknologi komunikasi dengan pendekatan UTAUT (Unified Theory Of Acceptance And Use Of Technology) pada UMKM khususnya yang mengolah produk dari bahan sapi. UMKM yang dipilh pada penelitian ini yaitu Abon Gajah Inggil. UTAUT merupakan sebuah model untuk menjelaskan perilaku pengguna terhadap teknologi informasi. Metode Penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif untuk memperoleh informasi yang lebih mendalam dari key informant. Tahapan penelitiannya antara lain perencanaan, pengumpulan data, analisa serta kesimpulan dan rekomendasi. Hasil penelitian menyatakan pemanfaatan media sosial seperti WA dan IG sangat berperan dalam peningkatan kinerja UMKM khususnya bidang promosi yang menjadikan produk dikenal lebih luas. Pelaku usaha tetap memanfaatkan media WA dan IG karena mudah digunakan dan merasa yakin untuk terus menerus memanfaatkan media tersebut. Hal ini karena adanya bantuan dari pihak ketiga serta adanya dukungan dari internal perusahaan dalam menyiapkan baik perangkat keras maupun jaringan internetnya Hasil penelitian ini berkontribusi bahwa dengan memanfaatkan teknologi akan dapat meningkatkan omset penjualan.
The Role of Merapi FM Community Radio in Disaster Mitigation At Merapi Slope Residential Area Cluntang, Musuk, Boyolali Topan Setiawan; Sri Hartini; Fanny Hendro Aryo Putro; Wahyuning Chumaeson
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 7 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i7.254

Abstract

The purpose of this study was to determine the role of Merapi FM community radio in reducing disaster risk in the potential disaster exposure area of the Musuk Boyolali sub-district. This research method is empirical research or field research with a qualitative approach. Qualitative research is research that produces descriptive data in the form of written or spoken words from people and behaviour that can be understood. This approach is data collection in the form of oral, written, and also in the form of image documentation. Data from a qualitative descriptive approach can come from interviews, photographs, field notes, video recordings, memos and official documents. The results showed that the community plays an active role in disaster risk reduction efforts in the Cluntang area, namely through disaster response training, environmental preservation, trauma healing, and regional arts and culture. Based on the results of the research, the role of Merapi FM community radio in mitigation and disaster risk reduction in the Cluntang area is (1) Carrying out its role and function by facilitating the needs of the community to reduce the risk of the Merapi disaster, (2) Mobilising the community to be directly involved in all activities, starting from on-air and off-air activities.
Representative of Luft and Harry Ingham Theory in the User Interface of Tiktok Application Siti Hartatik; Fanny Hendro Aryo Putro; Topan Setiawan; Wahyuning Chumaeson
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8356

Abstract

The shift in the form of communication between individuals through social media is an interesting agreement, technological advances that have occurred at this time have created many new media as a place for self-disclosure and expressing themselves. TikTok social media is one of the most widely used social media, especially among generation Z. Currently TikTok is growing as a lifestyle and phenomenon, but not everyone has the courage toexpress themselves or self-disclosure using social media to become a place for interpersonal communication between TikTok social media users in the form of self-disclosure to others. Supported by a good user interface and able to provide user experience to its users, theTikTok application has a user friendly appearance, where the buttons available have a clear shape and location that is easy to remember. This study examines how the form of self- disclosure or self-disclosure among generation Z on TikTok social media. The method used isa qualitative method. Self disclosure on TikTok social media is in the form of confessions of the heart, feelings, thoughts, emotions and information where informants feel relieved after doing self disclosure on TikTok social media with support from virtual friends as a form of replay. There is trust and a sense of comfort that exists and also knows each other through TikTok social media between himself and friends so that he feels safer when making self- disclosures because he is in the same frequency.
Exploring Student Experiences Knowledge Communication to Canva Mobile Interface : A Qualitative Study on Second Semester Students of Boyolali University Muhammad Zidan Syahrio; Fanny Hendro Aryo Putro; Topan Setiawan; Sri Hartini; Wahyuning Chumaeson
Jurnal Penelitian Pendidikan IPA Vol 11 No 8 (2025): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i8.12136

Abstract

The development of digital technology has changed the way students interact with learning media, including in the creation of visual content. One of the most widely used applications among students is Canva Mobile, which offers convenience in designing various academic needs practically through mobile devices. This research aims to explore the experiences of second-semester students of the Communication Science Study Program at the University of Boyolali in using the Canva Mobile interface as a supporting medium for completing academic assignments. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews and observation. Informants were selected using purposive sampling, followed by snowball sampling. The collected data were analyzed through data reduction, data presentation, and conclusion drawing. The results show that the majority of students feel comfortable and find it easy to use Canva Mobile. Its user-friendly interface, diverse features, and flexible access are the main reasons for its popularity. Canva Mobile has been proven to improve the quality of students' visual assignments and support creativity development in the field of visual communication. However, there are some obstacles, such as the limited features in the mobile version compared to the desktop version, as well as restricted access to premium elements. This study concludes that Canva Mobile is an effective, adaptive, and relevant learning medium that aligns with the needs of today’s digital-native students. Students' positive experiences in using this application serve as evidence that mobile technology can be optimally integrated into higher education.