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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi The Indonesian Journal of Public Health KOMUNIKA Public Corner Patria : Jurnal Pengabdian Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat Communicator Sphere Scriptura: Jurnal Ilmiah Komunikasi Jurnal Abdimas Musi Charitas Al Huwiyah: Journal of Woman and Children Studies Jurnal Sosial-Politika Komunikatif : Jurnal Ilmiah Komunikasi
Maria Yuliastuti
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA BELANJA DAN USAHA ONLINE BAGI WKRI GEREJA GYB SURABAYA Nugraheni, Yuli; Yuliastuti, Maria; Akhsaniyah, Akhsaniyah; Evania, Angela; Mevelyn, Alexandra; Hana, Benedicta
Jurnal Abdimas Musi Charitas Vol. 6 No. 2 (2022): Jurnal Abdimas Musi Charitas Volume 6, Nomor 2, Desember 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v6i2.524

Abstract

The emergence of the Covid-19 pandemic has forced members of the Catholic Women of the Republic of Indonesia (WKRI) Surabaya Branch of the Good Shepherd Catholic Church (GYB) to adjust to implementing new habits. However, due to limited knowledge of the ability to understand how to shop online and create interesting online media content as a means of online promotion, the WKRI Branch of the Good Shepherd Catholic Church Surabaya is very need help producing content. Departing from this need, the community service team of the Widya Mandala Catholic University Communication Studies Program provided training for the WKRI Branch of the Good Shepherd Catholic Church Surabaya. The training method provided is through mentoring the use of online shopping applications and creating interesting content, including making headlines, photos and videos as online promotional materials. With the ability to shop online, you will be able to save time, energy and costs. And the ability to make good headlines, photos and videos can be used as a means of online promotion to increase the business of WKRI members. After the training, mothers are able to use online shopping applications and create interesting promotional content on social media in the form of headlines, photos and videos. The Abdimas team suggested that research based on the results of this abdimas be carried out to examine the level of knowledge, attitudes, and preferences of WKRI members regarding the selection of information and social media choices
Trends in Online Shopping Behavior Among the Millennial Generation Maria Yuliastuti; Theresia Intan Putri Hartiana
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 15, No 1 (2026): April
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v15i1.3903

Abstract

This research aims to describe the online shopping behavior of the millennial generation. Examining millennials is particularly compelling because the surge in e-commerce activity is closely tied to Generation Z and Millennial consumers, who collectively contribute 85% of total transactions. Moreover, the millennial generation bridges "two shopping eras"; they have experienced traditional shopping with direct buyer-seller interactions and are now compelled to adapt to digital shopping methods driven by modern developments, such as e-commerce. This study utilized a survey method, distributing questionnaires to 100 respondents selected via purposive sampling. The sampling criteria required respondents to belong to the millennial generation (born between 1980 and 2000) and to have prior experience shopping on e-commerce platforms. The results indicate that for millennials, Shopee's application interface and live streaming features dominate in terms of attractiveness, expertise, product usefulness, purchase convenience, product price, and perceived enjoyment. However, regarding the efficiency and effectiveness of e-commerce shopping, TikTok Shop provides a stronger impetus for millennials to engage in impulsive buying behavior.Penelitian ini bertujuan untuk mendeskripsikan perilaku belanja online pada generasi milenial. Kajian mengenai generasi milenial menjadi sangat menarik karena peningkatan aktivitas e-commerce tidak terlepas dari kontribusi konsumen Generasi Z dan Milenial yang menyumbang sebesar 85% dari total transaksi. Selain itu, generasi milenial merupakan kelompok yang berada dalam "dua era berbelanja"; mereka pernah mengalami era berbelanja tradisional melalui interaksi langsung antara pembeli dan penjual, sekaligus dituntut untuk mengikuti metode belanja digital akibat perkembangan zaman, salah satunya melalui e-commerce. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner kepada 100 responden yang dipilih melalui teknik purposive sampling. Kriteria penentuan responden meliputi: (1) termasuk dalam generasi milenial yang lahir pada rentang tahun 1980–2000, dan (2) pernah melakukan aktivitas belanja di platform e-commerce. Hasil penelitian menunjukkan bahwa bagi generasi milenial, tampilan aplikasi dan fitur live streaming Shopee mendominasi dalam unsur daya tarik (attractiveness), expertise, kegunaan produk (product usefulness), kemudahan pembelian (purchase convenience), harga produk (product price), dan kesenangan yang dirasakan (perceived enjoyment). Kendati demikian, dalam aspek efisiensi dan efektivitas berbelanja di e-commerce, TikTok Shop justru memberikan dorongan yang lebih kuat bagi generasi milenial untuk melakukan pembelian impulsif (impulsive buying).
Co-Authors ., Akhsaniyah Akhsaniyah Akhsaniyah . Anastasia Yuni W. Bernadette Dian Novita Bernadette Dian Novita Evania, Angela Evelyn Ongkodjojo Evelyn Ongkodjojo Finsensius Yuli Purnama Frandika, Tan Devi Hana, Benedicta Linda Yuliawati Lydia Ari Widyarini Mevelyn, Alexandra Senda, Keisya Natalia Putri Sianty Dewi Silvanada Ike Susanti Steven Wiyono Susanty Gunawan Theresia Intan Yuli Nugraheni