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Visual Representation Analysis of Instagram Content @atikoh.s in Support Ganjar Pranowo's 2024 Presidential Campaign Meydisah Olivia; Ririt Yuniar
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1249

Abstract

Instagram is a strategic tool in the political campaign process and is used massively by political spouses, but is often considered only as a tool for image-building or for certain purposes. Siti Atikoh is one of the figures who uses her personal Instagram to support her husband's political strategy. Thus, this study aims to analyze Siti Atikoh's Instagram content, which represents her involvement in the 2024 Presidential Election campaign process, especially to support Ganjar Pranowo's victory. Stuart's representation theory of Hall with a qualitative descriptive approach and visual communication analysis, with data collection techniques through documentation studies of Instagram posts @atikoh.s in the form of photos showing her involvement in the Ganjar Pranowo campaign process during the campaign period (November 2023 - February 2024). The results are first, Siti Atikoh represents herself as a figure of an active "candidate for first lady", cares about social issues, and supports the values of inclusivity and women's empowerment, by the political image built by the Ganjar-Mahfud pair through their ideas; Second, in every campaign post, Siti Atikoh always uses hashtags that are in harmony to strengthen the political message contained in her content. In conclusion, Siti Atikoh not only uses Instagram as an image tool, but she also provides information, education, and persuasion by setting an example through the character values of political figures through subjective experiences, the influence of the social environment, culture, and the ideology she adheres to.
The Dynamic of News Production in Online Media: Case Study of TvOneNews.com Tiara Rosana Nurul Fajri; Ririt Yuniar
ULTIMA Comm Vol 13 No 2 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i2.2369

Abstract

The news content in online media is loaded with "political" interests that tend to ignore the substance and mechanism of a media. This research aims to explain that there has been a politicization of the media in the production of online news content that ignores its actual functions of the media. The study relies on qualitative research with data collection through reporting with the keyword "Bakrie" as reported by TvOneNews.com for July - August 2021 and then analyzed using qualitative content analysis methods. A phenomenon issue that needs a mapping of this textual data is related to the news that has been reported. The production process becomes the conceptual basis for the framework of this study. The media's process and function are the contents of the dynamics that occur in a media. This then raises the question of how exactly the media's production process is faced with the ideal of media functions. The results from the study showed the existence of "malasuai" between the production process and the functions of media carried out by TvOneNews.com and ideals of the Indonesian nation related to the media function as the "pillar of democracy". A suggestion for the media owners is that they should prioritize the nation's interests above personal and a suggestion for the other media crew that they should comply consistently with the journalistic code of ethics. The limitations of this research are that the data used are relatively minor, in the form of news carried out during the second wave of Covid-19 in Indonesia. This study only reviewed one media, TvOneNews.com. Keyword: production process, media function, reporting, tvonenews.com, malasuai