Articles
<![CDATA[The influence of perceived ease of use, perceived usefulness, and perceived risk on intention to use Gopay on Gojek application users ]]>
<![CDATA[Vellya Shafira]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Operations Management and Information System Studies Vol. 1 No. 4 (2021): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v1i4.42
<![CDATA[This study aims to analyze (1) the effect of perceived ease of use on the intention to use Gopay on Gojek application users in the city of Padang. (2) The effect of perceived usefulness on the intention to use Gopay on Gojek application users in Padang City. (3) The effect of perceived risk on the intention to use Gopay on Gojek application users in Padang City. The population in this research is all Gopay users in the city of Padang and the sample in this study were Gopay users on the Gojek application. The research sample was 210 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through SmartPLS software. The results of this study include: (1) perceived ease of use has a positive effect on the intention to use Gopay on Gojek application users. (2) perceived usefulness has a positive effect on the intention to use Gopay on Gojek application users. (3) perceived risk has a positive effect on the intention to use Gopay on Gojek application users.]]>
<![CDATA[The effect of store atmosphere on impulse buying with hedonic shopping motivation as mediation variable (at mis glam cosmetics shop in padang city) ]]>
<![CDATA[Febby Alexandra]]>;
<![CDATA[Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmp.v1i2.38
<![CDATA[The purpose of this research is to examine: (1) The Effect of Store Atmosphere on Impulse Buying at Miss Glam cosmetics store (2) The Effect of Store Atmosphere on Hedonic Shopping Motivation at Miss Glam cosmetics store (3) The Effect of Hedonnic Shoppings Motivations on Impulse Buying for cosmetic stores. Miss Glam in Padang City. This type of research is a quantitative research. The population of this research is all customers of Miss Glam Cosmetics Shop in Padang City. In selecting the sample, the method used is the non-probability method with a total sample of 189 respondents. The research uses primary data obtained by submitting questionnaires to all customers of the Miss Glam Cosmetics Shop in Padang City. The analytical method used is Structural Equation Modeling (SEM) through SmartPLS software. The results of this study are: (1) Store Atmosphere has a significant effect on Impulse Buying at the Miss Glam Cosmetics Store in Padang City (2) Store Atmosphere has a significant effect on Hedonic Shopping Motivation at Miss Glam Cosmetics Tok.o in Padang City (3) Hedonic Shopping Motivation has a significant effect on Impulse Buying at the Miss Glam Cosmetics Store in Padang City.]]>
<![CDATA[Pengaruh Website Quality Terhadap Online Booking Intention dengan Mediasi E-Trust Pada Situs Booking.com di Kota Bukittinggi ]]>
<![CDATA[Putri Nabila]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0255280
<![CDATA[The purpose of this researches are to analyze: (1) Effect of website quality on online booking intention with Booking.com users. (2) Effect of e-trust on online booking intention with Booking.com users. (3) Effect of website quality on online booking intention by mediating e-trust on Booking.com users. This type of research is causative. This research was conducted in the city of Bukittinggi. The population in this study is all the people of the city of Bukittinggi who know about the Booking.com site or have a Booking.com application but have never made an online purchase. The sample used was 200 people using purposive sampling technique. The type of data in this study is primary data. Secondary data was collected through documentation, questionnaires and analyzed using the SmartPLS version 3.0 program. The results of this study indicate that: (1) Website quality has a positive and significant effect on e-trust, (2) Website quality has a positive but not significant effect on online booking intention, (3) E-trust has a positive and significant effect on online booking intention. Keywords: Website Quality,E-trust, Online Booking Intention]]>
<![CDATA[Pengaruh Green Marketing dan Corporate Social Responsibility Terhadap Brand Image pada Produk Tupperware di Kota Padang ]]>
<![CDATA[Yunfajri Rahma Nofiasari]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0255220
<![CDATA[The purpose of this researches are to analyze: (1) The effect of green marketing on brand image of Tupperware products in Padang, (2) The effect of corporate social responsibility on brand image of Tupperware products in Padang, (3) The effect of green marketing on corporate social responsibility of Tupperware products in Padang. This type of research is descriptive research. The population in this study of all Tupperware’s customer in Kota Padang. The sample used was 150 respondent using accidental sampling technique. Data was collected through questionnaires and analyzed using the SmartPLS 3.2.7 program. The results of this study indicate that:1) Green Marketing has positive and significant effect on Brand Image products Tupperware in Kota Padang, 2) Corporate Social Responsibility has positive and significant effect on Brand Image products Tupperware in Kota Padang, 3) Green Marketing has positive and significant effect on Corporate Social Responsibility products Tupperware in Kota Padang. Keywords: Green Marketing, Corporate Social Responsibility, Brand Image]]>
<![CDATA[The influence of percieved value and percieved quality on revisit intention with satisfaction as a mediating variable ]]>
<![CDATA[Adelya Asidiqhi]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.148
<![CDATA[The study aims to analyze the influence of Perceived Value and Perceived Quality on Revisit Intention with Satisfaction as mediation on visitors to The Balcone Hotel. This type of research is explanatory. The population of this study is visitors to The Balcone Hotel who have visited the hotel at least once. The study sample was 210 respondents. The study used a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) Satisfaction negatively affects Revisit Intention. (2) Perceived Quality has a positive effect on satisfaction. (3) Perceived Value has a positive effect on satisfaction. (4) Perceived Quality has a positive effect on Revisit Intention. (5) Perceived Value negatively affects Revisit Intention. (6) Perceived Quality has a positive effect on Perceived Value. (7) Perceived Value negatively affects Revisit Intention mediated by Satisfation. (8) Perceived Quality negatively affects Revisit Intention mediated by Satisfaction.]]>
<![CDATA[Price perception and repurchase intention: Mediated by brand experience and brand preference ]]>
<![CDATA[Yovan Almukarim]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i4.299
<![CDATA[This study aims to analyze the extent of price perception on the repurchase intention of the Erigo brand in Padang City through brand experience and brand preference as mediating variables. The population in this study were all consumers of the Erigo brand and the sample in this study were users who had bought Erigo products. The number of samples in this study were 120 respondents using purposive sampling method. The analytical technique used is SEM analysis using smart PLS3. The results of this study indicate (1) Price perception has a significant influence on repurchase intention. (2) Price perception has a significant influence on brand preference. (3) Price perception has a significant influence on brand experience. (4) Brand experience has a significant influence on brand preference. (5) Brand preference has a significant effect on repurchase intention. (6) Brand experience has a significant influence on repurchase intention. (7) There is an indirect and significant and positive effect between price perception and repurchase intention through brand experience as a mediator. (8) There is an indirect and significant and positive effect between price perception and repurchase intention through brand preference as a mediator.]]>
<![CDATA[Produksi Hasil Inovasi Pengembangan Produk Jagung untuk Meningkatkan Pendapatan Masyarakat Nagari Kinali, Pasaman Barat ]]>
<![CDATA[Yasri Yasri]]>;
<![CDATA[Anni Faridah]]>;
<![CDATA[Wirnelis Syarif]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Jurnal Aplikasi IPTEK Indonesia Vol 4, No 3 (2020) ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/4.34383
<![CDATA[The problem faced by communities in Nagari Kinali, Pasaman Barat is the low level of education so that it is difficult to get the decent income. The purpose of this activity is to increase community's income, create jobs and increase the price of corn at the farm level by developing products and innovation for the corn commodity. The method stages in this activity include training and coaching to improve product quality. For this reason, interviews were conducted so that those selected were people who had high motivation to be trained to make products. Housewives in the BUMNag Ganto Kinali region are trained and nurtured until they succeed in making quality products.]]>
<![CDATA[Destination brand awareness and perceived value: the mediating influence of destination image ]]>
<![CDATA[Aldio Ferdinando]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v3i3.374
<![CDATA[The purpose of this study is to analyze the extent of the influence of destination brand awareness and destination image in increasing perceived value in Gandoriah Beach tourist attractions. The population in this study is all people who have visited the Gandoriah Beach Tourist Area, the number of which is not known with certainty. Meanwhile, the number of samples in this study was 110 respondents using the purposive sampling method. The analysis technique used is SEM analysis using smart PLS3. The results of the study are (1) There is a significant influence between destination brand awareness and perceived value. (2) There is a significant influence between destination brand awareness and destination image. (3) There is a significant and positive influence between destination image and perceived value. (4) Destination image is able to mediate the influence of destination brand awareness with perceived value.]]>
<![CDATA[Meningkatkan Kinerja Pemasaran Ritel Tradisional melalui Innovation Capability dan Competitive Advantage ]]>
<![CDATA[Dewi Anggraini]]>;
<![CDATA[Yasri Yasri]]>;
<![CDATA[Rosyeni Rasyid]]>
<![CDATA[ Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/ekonomis.v9i1.2248
<![CDATA[This study aims to analyze the influence of innovation capability and competitive advantage on the marketing performance of grocery stores. The research method used is quantitative, by distributing questionnaires containing statements from each variable to 43 grocery store owners in Padang City. Data processing using multiple linear regression analysis. The results of this study reveal that innovation capability and competitive advantage have a positive and significant effect on the marketing performance of grocery stores in Padang City.]]>
